Introduction

So, we know the score. Everyone likes a good deal. After all, why pay more for something if you can get it for less?

Well, we fully understand that fact.

However, there are some things you can save a few quid on- such as not buying that designer-label shirt.

That kind of decision is not going to affect your business, yet if you opt for a super cheap website that’s slow and doesn’t advertise your business in the best possible way, well, this happens:

– Super high bounce rates (this will damage your business SEO)
– Not generate sales
– Might be slow, therefore offers poor U.X

First impressions
Whether they’re buying a mountain bike or a set of ski gloves, shoppers are spoilt for choice in terms of the number of online retailers they can choose from.

This is good for the consumer, yet for a business, it means that they must have a well-designed website with good SEO; that is, good search engine optimisation offers a good U.X and is well-designed.

So, can a cheap website achieve this?
Probably not.

When a website costs, say, £500 or less, how much time can a web designer and developer realistically spend on it?

Well, the answer is often not that long at all.
The result is often an overly essential website that probably doesn’t sell your business.

A mobile-friendly website is essential.

Your company website must be responsive. Whether you run a solicitor’s practice or a trendy hairdressing saloon in Cardiff Bay, you will need the website to be mobile-ready and responsive. So, whichever web design agency you hire, when you obtain your quote breakdown, ensure that the website is responsive.

Your business will, therefore, need to have a company that is:

– Responsive
– Well designed and has a low bounce rate on smartphones and tablets
– Should be a piece of cake for the shopper to use

Content marketing

For example, writing 3,000 words for a new website can take time.

So, when you obtain quotes for your new website, ask whether that includes copywriting services.

Well-written text is essential to promoting your business’s products and services and to helping keep shoppers on your company website for a long time, improving dwell time.

When you talk to any good and established web design agency, they will tell you that a good website needs high-quality content marketing. This should be written in a white-hat way, and the author should know about Google E-EAT.

Good quality content marketing should have the following

– Be unique
– Written by an expert
– Have a very high Google E-EAT score

The website could have high ongoing costs.

So, many web designers and web design agencies sometimes offer super low prices to design a new company website.

Yet, the ongoing costs, such as the monthly hosting costs, can sometimes be quite expensive.

For example, you might have a website designed for just £700.00, but if the ongoing hosting is 40+ pounds per month, this is close to £500 a year.

So this is what some web design agencies do: They offer special prices to build a website for businesses, say, in the construction sector. Yet, when you look at the web design contract, you might see that the domain name renewal costs and hosting cost every month can sometimes be quite high.

So, when you choose a website design company like W&P, you will find that we offer very competitive prices for our web design services.
We also offer low prices on our website hosting and domain name renewal costs.

So if you want a want website designed for your business in Cardiff why not give us a ring?