Author: W&P Marketing
Date: 26/11/2024

For many businesses today, the main way they draw in new customers is via their organic search engine optimisation (SEO). This simply means that the business improves its on-page and off-page SEO so that it appears on page one of Google for the products and services it sells.

Now, don’t get us wrong. This is not easy, and it’s most definitely not a piece of cake. To get any business from a standstill position to being on page one of Google takes at least six months of hard work. For the more competitive business sectors, where you have more competition, this can take much longer.

Who are we?
We are a web design business based in Cardiff. We build websites for a wide range of different businesses, from small businesses to much larger companies. We can also manage a business’s search engine optimisation for an extra fee. We charge a set fee per month depending on how much work is needed, which is based on how competitive your business sector is.

Yet the whole reason for writing this article is that we wanted to explain why it’s important to consider a business’s SEO right from the get-go. What we mean by that is when the business is designing the website.

It’s a bit like building a house: You have to get the foundations right for everything else to be built on top of them. This is exactly the same when improving a business’s search engine optimisation.

What exactly is SEO?

Google and the other major search engines use algorithms to calculate how good your business’s SEO is. For example, Googlebot crawls and indexes websites regularly.

It then looks at the strength of your business’s SEO by working out how strong the ranking factors are. Examples of ranking factors are a company’s backlinks, content marketing, and also how fast your company website is.

This ultimately dictates how visible your website is. For example, if you have very strong ranking factors, such as hundreds of quality backlinks, then your business is simply going to be on Google’s first page often for many different products or services that you sell.

How can you improve the SEO from the get-go when designing a website?

So, like when you enter a car into a race or train a boxer for a boxing match, you want to give that individual or car the best chance of winning.

Now, when you have a website designed, let’s say, by a web design agency based in the city of Cardiff, you’re most likely going to want that website to appear on the first page of Google’s organic results. Now, with that said, you have to improve the SEO on an ongoing basis, but also right from the start. So you have to consider Google E-EAT to make sure that the content marketing is high quality.

But also, you have to improve the SEO. Now, obviously, if you rush building the new company website and don’t consider SEO from the start, you are then quite literally fighting with one hand behind your back.

So we recommend that you don’t rush building your website and make sure that you get the SEO right before it even gets indexed. Here are some things that you need to think about.

Improve the on-page SEO

Make sure that you add high-quality content marketing, anchor text, internal links, meta titles, meta descriptions, page titles, alt text, etc., but make sure that all of this work is completed in a white-hat way. You must follow Google’s Webmaster Guidelines to ensure that the work is completed in a white-hat way.

You need to add high-quality content marketing.

All of the written work must be white hat. You must understand Google E-EAT. The content marketing must be very high quality if you want the page to appear on page one of Google.

Plus, we recommend hiring a digital marketing agency to add high-quality blog posts, perhaps once a month. As any good web design agency will tell you, in order to get your business on page one of Google, you have to add high-quality articles/blog posts on a regular basis.

You also have to consider the technical SEO

Responsive web design

So when you approach some web designers for a quote, they may quote you to design a brochure or an e-commerce website. They may state a flat fee, yet you have to also calculate how much it will cost to get a mobile version of the website designed. Sometimes, some web design businesses can charge quite a hefty fee, on top of the web design cost, to get a responsive, mobile-friendly version of the website designed.

Here at W&P, we are a well-known web design business based in the heart of Cardiff. Our fee always includes the fee to make the website mobile-friendly. This simply means that our very high-quality WordPress websites will work on smartphones and tablets as well.

Backlinks do take a lot of time to build

So, for some businesses, it’s absolutely crucial that they have high-quality backlinks; otherwise, they stand little to no chance of getting on page one of Google.

We recommend using the method of building backlinks: writing very high-quality content marketing that attracts backlinks.
However, backlinks also need to be managed. A business doesn’t want to accumulate low-quality spam links, as this can negatively damage its SEO. So, if it is to get on page one of Google, a business will need backlinks, quality backlinks.

Yet, with that said, the links need to be managed. By that, we mean that a company needs to use an SEO tool, such as Ahrefs or Moz Pro, to manage the backlinks. This is to ensure that the backlinks are high-quality.

If a business accumulates a lot of low-quality links, it may receive a link penalty.
An example of a link penalty is Google’s Penguin Penalty; this is why backlinks need to be managed.

Conclusion

Whether you’re a plumber, dental practice, or solicitor, we can design a well-crafted website for your business. We offer web design packages starting from just £950.00. For an additional fee, we can also manage your business’s SEO on a monthly basis. If your business needs a website designed and help improve its organic SEO, then do call us today.