Date: 31/07/2024

Written by: Bob

Okay, so it’s still in the prototype stage, yet as we all know, A.I Technology is moving at a rapid pace. So, if your SEO team is solely focused on optimising your website for Google (that’s a full-time job in itself), well, you also have to consider when SearchGPT comes along.

So, what is SearchGPT, and how will it change search engine optimisation, web design, and how shoppers shop for products/services online?
First things first, what is SearchGPT?

So SearchGPT? It is still in the prototype stage, yet it’s a hybrid between a standard search engine and A.I., so it will provide real-time answers. For those who don’t know, the Chat GPT you’re using at the moment, even if you’re paying a monthly subscription for the latest version, is trained on a language model. This means, well, the information is from a few months back, so ChatGPT doesn’t know about, say, today’s news.
Yet, with SearchGPT, well, that’s all about the change. It will have the latest information.

Human testers

So, we always think of search engine giants such as Google as companies that are all mathematical formulas and AI. But Google and Microsoft use human testers to test things out, and their feedback is normally what’s used to design the search engine around what shoppers want.

So Chat GPT has reportedly asked 10,000 people to test this service.

What’s all the fuss about- what’s new?

So, RankBrain is thought to monitor shoppers’ interactions with a website, including the bounce rate, dwell time, and whether they visit another website.

With this information, Google can monitor “engagement metrics.”

Then Google is thought to reshuffle its results accordingly, based on how interested the shoppers are in that business. After all, let’s say the business sells kitchen sinks; if most shoppers leave after just 2 seconds flat, it’s clear that the website is not doing an excellent job at selling and advertising that product.

So, ChatGPT A. It is different; it’s not there solely to monitor user engagement.

It’s there to form an answer to a question and then to basically have a conversation with the shopper so that they can ask whatever they want about that product.

For example:

“find me a car under 25k.”
– Okay, make that an electric car
– Okay, now show me an electric car with the best safety rating
See what we mean? So, instead of starting a new search, ChatGPT Search knows that you’re asking more and more questions to find a car that best suits you.

Source Credibility

SearchGPT: OpenAi has stated, “We want SearchGPT to provide fast and accurate answers while clearly citing the sources used.”

By clearly citing credible sources, SearchGPT aims to boost their trust and reliability, giving users instant access to high-quality information.

Show sources

It’s been reported that SearchGPT will show its sources. So, for example, if it says this is the “safest electric car on sale in 2024,” it might point to a car review website or, let’s say, a car crash test company. So, basically, the shopper is also reassured of knowing where the facts and information have come from.

How could this change web design?

So, good web designers and digital marketing companies are often hired by their clients to improve their search engine optimisation, which is usually abbreviated to just “SEO.”

So, if you go to a bargain basement and get a cheap website designed, well, it’s close to sure that the web design agency can’t spend that extended writing white hat, ever-green content marketing that’s original. Google E-EAT may flag it as low quality, then if that search engine doesn’t think the work is high quality, then so may Bing and, therefore, SearchGPT.

So, instead, you must invest time or a bigger marketing budget to ensure the text is high-quality, super valuable for your shoppers, and well-written. Think about being as helpful as you possibly can.

Answer each question in as much detail as you can, hire good copywriters, and make sure that you hire web design businesses that can design a website so that you can offer helpful content marketing to your shoppers. However, the website should also be designed so that there isn’t too much text in huge, massive blocks of text, as shoppers often don’t want to read long paragraphs.

So, you must blend good web design with offering information shoppers will find helpful:

Top tips from our web designers:

– Don’t overwhelm the shopper with large blocks of text; split the writing up into manageable sections
– Answer questions your shoppers often have
– Make sure the work is well written and follows the advice of Google E-EAT.

What is SearchGPT, and how could this change web design and SEO forever?

Our web designers, based in Cardiff, explain how SearchGPT could change SEO and how companies design their websites.