Introduction

When a business is starting up, it will often need a website up and running as soon as possible. Yet, something usually baffles and perplexes many business owners: Why does the price of a brochure website vary so much?

Why does one company offer a super low price, yet another charges ten times the price for what seems to be the same?

So, getting a website designed is different from buying many other services or products. Today, shoppers are very price sensitive. If you sell a pair of trainers slightly more expensive than another major retailer, that £3.00 price difference could drive thousands upon thousands of shoppers directly to a competitor’s website.

So shoppers are very price-sensitive, yet businesses, when looking to get a website designed, are not so price-sensitive. The reason is that for some companies, the quality of the website can be make or break.

A good website could mean the difference between clinching that sale and someone going elsewhere. This is why your national household brands spend millions, split testing that’s A/B testing their websites, making small gradual changes constantly to improve the design, the U.X the search engine optimisation.

So, let’s cut to the chase: what are the different types of web design companies out there?

Web design companies that design websites using one CMS

So, what’s a CMS?

A CMS is like an engine to your car. It does all the mechanical stuff; it drives the vehicle. A CMS drives your website; it’s what powers it and what your web developers will use to make changes. It’s important. British businesses’ central content management systems are WordPress, Magento, Shopify, and Drupal. The list is endless, yet these are some of the main ones.

Do you want web designers who specialise in your industry?

There will be web design agencies that only work for, say, estate agents, the automotive business sector, estate agents, etc.
So, this could have its pluses and its drawbacks.

The pluses are that web designers specialising in that industry are likely to better understand your business sector than some other web designers. However, the drawbacks are that if you have a company serving the same business sector and they have three estate agents who are all competitors in the same area, this could be a conflict of interest if they are working on improving the company’s online marketing.

For example, working on improving the SEO of three businesses in the same area, where they’re all competing with each other, could be a conflict of interest. So, you do have some web designers/ SEO companies that will only work for one company per city, so they are not working for the businesses’ direct competitors.

Responsive website design

Let’s say you use good-quality SEO tools, such as Moz Pro or Google Analytics, and you spot that most shoppers come to your website via mobile devices such as tablets or mobile phones. You then spot that over 75% of the organic traffic is coming via Android and iPhone devices, in which case you might want to hire a web design company that specialises in responsive website design.

A responsive website design company will often pay close attention to the following:

– How fast your company website is
– Making it as simple as possible to use
– Making sure it has good design
– Working to reduce the bounce rate

Marketing agencies that offer the full range of marketing services

Many company directors won’t have the time to manage an SEO business, a web design company, a social media management company, and possibly a company that’s also managing the business’s Google Analytics.

So, to help you save time, you may wish to hire a digital marketing company that can offer all of these services under one roof. These companies are often referred to as digital marketing agencies, and they can often provide the following services:

– Web design
– Responsive mobile design
– Organic SEO
– Local SEO
– Management of your business social media accounts, such as on LinkedIn, X, and Facebook

How we can help:
We are a web design company that can also improve your business’s local or organic search engine optimisation. We specialise in designing WordPress content management systems. We can design a brilliant, well-designed CMS WordPress website for a starting price of just £950.00. We have been designing WordPress websites for over 10 years.

We have experience of working with the following business sectors:

– Dental practices
– Automotive companies
– Construction companies
– Solicitors
– And much more