What exactly are AMP pages and how can they benefit a business?
Date: 24.10.2024
You might have heard about Accelerated Mobile Pages, which is often referred to as “AMP.” In a nutshell, this helps speed up web pages on smartphones and tablets. Sure, we now have 5G mobiles and signals, yet a super-fast website still benefits from offering the customer a better user experience, and Google does tend to rank faster websites higher.
What is HTML AMP
So, a standard webpage is made up of HTML, just like the one you are reading here. Yet, with AMP HTML, things are different. It’s what web designers call a stripped-back version of HTML, which makes it faster.
Your company website on a diet
So, a streamlined version of CSS is used, plus many web designers basically call an AMP version of a website your company website but on a diet. This means you get super fast loading times, improving the user experience for shoppers because your company website is faster.
How you can benefit from AMP pages
How can we have AMP pages designed to benefit our business?
So, if a business wants to rank on page one of Google.co.uk, it often needs to have a fast website. Google’s algorithms and Microsoft’s search engine, Bing, want to offer shoppers a good user experience. No shopper wants to wait around for a long time for a website to load, so the faster you can make your company website, the better.
This is why many businesses in Wales are asking web design agencies to design desktop, mobile, and AMP versions of their websites.
Impatient
Have you noticed how impatient shoppers get when they need to wait too long in a queue? Well, this is the same as running an online business. Shoppers simply are not willing today to wait around for very long; they will just leave. For example, 53% of mobile shoppers will go in 3 seconds if the website hasn’t fully loaded.
Do bear this in mind when designing your company website because, let’s say, on the header, you have an autoloading video of the header section, which can slow the website down.
So, for example, let’s say you run a hotel and hire a person to video the hotel using a drone. They fly over the hotel, which does give a customer a very good idea of the hotel they may choose to stay in.
However, the downside is that having an autoloading video on the homepage can massively slow the website down, meaning that the SEO might sometimes be affected.
So, if your business offers a good user experience, in that the website is simple to use and shoppers can easily find a product or a service, then they are likely to return. Therefore, if you make your company website fast, you are improving the user experience, meaning that you are making it simpler for shoppers to buy products or services from you.
Therefore, when they need to buy an item again, they may return to your company website to do so. However, if the website is slow, and for example, they may have had difficulty processing their payment because the website was so slow, then you are likely to get repeat customers.
We have a WordPress website. Can we make an AMP page?
If your business, owns a WordPress website, then it can be straightforward to create an AMP page. However, before you do this work, we would recommend hiring a web designer to do it, plus also making a backup of the website before you add an AMP page.
AMP WordPress plugin, produced by Automattic
Talk to your web design agency about which WordPress plugin they recommend using; you may wish to use a WordPress plugin called “Automattic”.
Ask a web designer for help.
Sometimes, you will need the help of a web developer to activate an AMP version of the website.
How we can help:
We are a highly experienced web design agency. Our business, that’s based right in the heart of Cardiff’s city centre, can offer your business the following services:
– White hat SEO
– Organic SEO
– Local SEO
– WordPress web design
– Web design services
– SEO consultants
– We are a highly experienced web design agency
How much does it cost to get a WordPress brochure website designed in Cardiff?
The vast majority of the websites we design will be brochure websites that are ten pages or less. We often use a CMS called “WordPress” to design these websites. The cost varies depending on how many pages the business requires, yet we can design a 7-page brochure website for just £950.00. Most businesses, ranging from construction companies to plumbers to solicitors, often need a brochure website, and we can design this type of business website in a short period of time.
How much does website hosting cost?
We offer to host the website for free for the first year. Normally, we offer website hosting for a flat fee of £100 per year for us to host a brochure website.
How much does SEO cost in Cardiff?
SEO is a completely separate service that we offer; search engine optimisation takes up a lot of time. If the work is high quality, white hat, and follows the advice of Google E-EAT, then it can take a lot of time each month. We therefore offer a minimum price of £500 per month, up to £5k per month, depending on the level of competition that the business faces.
How long does it take to design a website?
We can design most brochures and websites in less than 3 weeks.