In this in-depth article, we explain how much it costs to get a website designed for your business and why sometimes the lowest-cost option is not always the best for web design.

Web design

Table of contents

• Why it’s essential to get an excellent website designed and not just go for the cheapest option
• Why we recommend WordPress
• Why do you also need to work out what is not included in the web design cost

So, how much does a website cost? Well, often, the cheapest options may not be that cheap once you factor in everything you need. For example, you will need super fast hosting, a responsive website, and often at least seven pages designed, plus the text written.

So, often, that super cheap price, at the end of the day, once you’ve added in everything you need, is not so cheap.
Weight up, therefore, by getting everything you need from a company that you know will design a website that will serve your business well over many consecutive years.

Investing in a quality website

So, there are websites, and then there are websites- what do we mean by that?

Well, some websites cut the mustard and are just good; some are just online business cards, which tell the business name, address, phone number, and a brief introduction of the services.

In 2023, 72% of businesses will have a professional website, meaning your business faces enormous competition. So, just having a “run of the mill” website is not enough. It would be best to have something that stands out, is well-designed, and makes an excellent first impression.

Website Design Services

Website design services

First impressions matter

When you first meet somebody, you consciously or unconsciously decide whether you like that person, right?

Well, this is the same for a company website. It’s said that it only takes 0.5 seconds for a shopper to make a decision about a business. So, you could be spending hundreds of hours improving search engine optimisation and paying a small fortune to an SEO agency to get the business ranked higher on Google.

But you could be flogging a dead horse if the design is good. As we just mentioned, it only takes a blink of an eye, 0.5 seconds, for a shopper to decide if they like that business, if they will stay on the website, or if they will leave.

Make sure everything works as it should

We think that one of the best TV commercials was made by Honda. It was simply brilliant; the message they were putting across was clear: “isn’t it just nice when things work?”.

This is a clear statement to promote the reality of their cars and their sound quality.

You should think about this when designing a website: it’s all good to have an ultra-complex, impressive design, yet if the complex design means it doesn’t work simply, then the bounce rate will go through the roof.

Poor functionality causes 42% of people to leave a site; basically, if something doesn’t work that well, or it’s just tricky to sort products by, say, price, whether they’re in stock, by customer ratings, well, customers will leave, increasing the bounce rate.

So, let’s get down to the nitty gritty—how much does a website cost to build in the U.K.?

Free

Free? Really?

Well, yes, there are websites that a business can build for free.

Yet, the quality of these websites depends on how much time you want to invest in designing them.

It’s a bit like hiring a painter and decorator. Sure, you could paint the living room yourself—but do you want to?

Do you have the time?

Will it look good in the end? Or will your furniture be covered in paint splashes, and will the “cutting in” look like a dog’s leg?

Well, this is the same for web design. You might design a website that puts customers off, and they swiftly leave the website, causing the bounce rate to increase. So rather than making a sale, you could have a website that just has a very high bounce rate across every single page.

Freelancer

So, let’s say we are talking about getting a relatively simple website built, a brochure website. Well, in the U.K., if you hire a freelancer, this would cost anywhere from £700 to £2500.00, depending on how intricate the design is.

Web design agency

Web design agencies typically employ many staff, often around 20 on average, so the overheads are higher.

This means that it’s often the most costly to get a website designed by a web design agency. At the same time, there are benefits to choosing an agency, in that they have a staff, and the website can often be built much faster. Also, you usually have a group of staff with a diverse range of marketing skills, so whether you need help with SEO, graphic design or help to promote your business on social media, often there’s a wide range of different staff that you can hire to help promote your business.

Would you like to hire our super-talented web designers?

Whether you’re about to open a funky coffee shop in Cardiff or a brand-new car insurance company, we are on hand to help. We are a well-known web design agency that can help you with every aspect of your digital marketing.

We are the WordPress web design experts in Cardiff, so if you would like a quote to build a quality WordPress website, why not call us?