Date: 02/July/2024

Introduction

Regardless of your business size or structure, the speed of your company website is a critical factor in improving its SEO.
A fast website is essential for a business to appear on the first page of Google’s search engine results pages (SERPs). The company website also needs to be fast on mobile and desktop. A slow website not only hampers your chances of being ranked on page 1 but also leads to a high bounce rate, potentially resulting in customer loss.

Here’s what can happen if your company website is slow:

-Google will not rank it as high
– Your companies bounce rate may well be very high
– You could be missing out on sales
– The time of site on Google Analytics could be slow
– The average number of pages the shopper goes on could be less
– Your business could be disadvantaged, as Google’s algorithm may rank your business much lower in Google’s SERPs.

Purchase good quality website hosting.

In today’s digital landscape, websites need to be supersonic—think Concord speed. Achieving this requires a significant investment in high-quality hosting and reliable hosting providers—don’t just opt for the cheapest hosting prices, as this could damage your business’s search engine optimisation.

This article will explain fully how you can improve your business page speed:

What is Google’s recommended page load time?

Many SEO consultants and leading web design agencies agree that Google (Alphabet Inc) hasn’t stipulated an exact page load time for which to aim. However, Google and other large search engine companies, such as Microsoft’s Bing, have clarified that they want company websites to be as fast as possible.

Google, for example, has provided “Google’s Page Speed Insights,” a perfect tool for assessing the speed of your company website and recommending ways to improve it.

Therefore, especially on larger e-commerce websites, web developers spend thousands of hours improving the website’s speed and lowering bounce rate to enable a better user experience; therefore, it’s all about having a fast website, and slow hosting or a slow website has no place in 2024.

If your business is serious about getting on page one of Google.co.uk or Google.com, you need fast hosting. Businesses also sometimes have an AMP (Accelerated Mobile Version) of the website designed.

Don’t opt for super cheap/low-cost hosting. It’s often a false economy.

Sure, there are also hosting companies that offer super low prices for low-cost monthly website hosting, yet if the website is so slow that it puts you at a direct disadvantage behind your direct competitors, then it’s a false economy.

Therefore, as a small business owner, investing in supersonic website hosting is well worth the extra expense. It’s also a good move, as it could help improve your company’s SEO. While it may be triple the price or more, the benefits to your SEO and user experience (U.X) are invaluable.

Some things can’t be improved.

Let’s say somebody is in the middle of a field at a rock concert, and the signal on their smartphone is not that good. The website owner cannot control how fast, say, the 4G network is in that particular area.

The business can control the design of the website to ensure it loads quickly, so you may want an AMP version of your website. Take the example of a content management system, which can sometimes be bloated with unnecessary plug-ins. These can be identified and removed, improving the load time, and a web developer can exercise this control to improve the speed of your company website.

Remove unnecessary WordPress plugins (get your web designers to do this, as it could affect how your website works)

These could be unnecessary WordPress CMS plugins, which, when present and not being used, could slow down the load time of every page. However, these are issues that a skilled web developer can address and improve upon.

Therefore, the key to good website design is not just aesthetics but also speed—this is why we recommend using Google Page Speed Insights to see how you can improve the speed of your company website. It’s about finding the balance to ensure your website is visually appealing, has a good design, and is supersonic fast.

Many SEO agencies and web designers fully understand that Google Page Experience is now essential to the web design process. Therefore, the website must visually stabilise quickly, be mobile-friendly, and have a rapid page load speed. If not, the website should be improved; yes, this can take hundreds of hours of a web developer’s time, which is sometimes vital if your business wants to improve its organic SEO.

While many web developers can help your website do this, it should only be undertaken by highly qualified and experienced web developers.

Compressing images

Let’s say you have a website; there are ten images on each page, say on the homepage of your WordPress website.
The homepage could take a long time to load, which could seriously disadvantage your organic SEO if your website is now slow because of the large pictures you have included on it.

Let’s say you run a holiday cottage somewhere rural in the middle of France. You might have thought you were doing an excellent job by adding all those pictures to show potential tourists what the place and the surrounding countryside look like. You’re happy because you designed the WordPress website yourself, and you may think you have done an excellent job.

But at the same time, if the website is too slow to load because of too many large images of your holiday cottage in France, another competitor with another holiday cottage with a more basic website may rank higher on Google.fr. So, you would work with a web designer from the start to make that website faster. The web developers will most likely use Google Page Speed Insights to make the website faster.

HTTP Caching

This can mean that if a shopper returns to your website, for example, somebody might browse around and buy or visit, say, ten different online retailers of washing machines from various online retailers. But let’s say that your company website has had “Browser HTTP Caching enabled”; this will likely make your company website much faster if the shopper returns to your website, offering a better user experience.

Most definitely use Google’s PageSpeed Insights.

You should definitely use Google’s PageSpeed Insights; it’s free and can help improve your website’s performance. It even gives a list of recommendations to help optimise your website. Therefore, most web designers and SEO agencies use this tool to improve the page’s loading speed.

So, what does a web developer mean when they’re talking about page speed?

It simply refers to how long a blog post or page takes to load in your browser. Therefore, it’s widely considered that the faster, the better, as it offers a better user experience, which can help reduce bounce rates.

How can this help to improve the business’s marketing?

In the early days of Google’s algorithm, when they used Google PageRank, Google’s algorithm didn’t consider how fast the website was—so it was not a ranking factor.

In 2024, most SEO agencies and web design companies would agree that Google’s algorithms are using the speed of your company website as a ranking factor.

This means Google is working out how fast your company website is and using this information in its calculations to determine where to rank your company in the SERPS. Therefore, you need fast and good-quality website hosting.

Do you need a new website designed?

When we design a brand-new website for a business in Cardiff, South Wales, we carefully contemplate the user experience—in terms of how to design the WordPress website to offer a good U.X. So, whether it loads on an Android Smartphone or an Apple iOS, it loads quickly.

Therefore, if you’re looking for a well-designed website built in Cardiff, we are most definitely the web developers to talk to.

Written by: Dave Sanders

Date: 01/07/2024

We can build a stunning/fantastic website for your business

As expert web designers, we know that a website doesn’t just have to look good; every aspect must work as it should. So, if your business is looking for a leading front-end web development agency to design a brilliant website for your business, do call us. Businesses normally have to wait a month before we can start work, yet we are worth the wait, as our websites are amazing and well-designed.

Good User experience is critical.

So, today, what separates the top brands, which are ranked highly on Google, from businesses on page 7 of the search results is often down to whether the website offers a good user experience.

Is the website well designed?

Do you want a piece of cake when getting the product or service page?

A website that’s slow to load, difficult to use, or doesn’t answer the question the shopper wants answered will slowly start to move down Google’s ranks.

A website that does not offer a good UX is not going to get on page one of Google.

There’s a reason why businesses of all sizes flock to W&P Designs: We have some of the best web designers here, designing amazing, well-designed websites. We always consider UX, so we don’t aim to be the cheapest but to design a quality website for your business.

Make sure the website is responsive:

You need a website that works on every type of device, from smartphones to Tablets to Windows/Apple desktops. If your company website is not responsive, it won’t work on phones and tablets, and if this is the case, you could be missing out on sales. So this is another reason Cardiff businesses choose us.

The reason is that the fee to make the website responsive is always included in our web design costs. Therefore, we don’t bury this cost in the fine print of our contracts; we always say that if we design a website for £950 or £9500.00, all websites will be responsive.

Designed fast

Businesses that contact us to design and build a WordPress website often want it designed quickly. They may be start-up businesses that are already up and running and working for clients. They may also be working from their personal e-mail addresses right now, so they need our team to design a website quickly.

We can design a website for your business quickly, often in less than one month. Most of our £950.00 brochure websites can be designed in less than one month. Our customers are often impressed by how fast we can work. We offer the complete solution, including website hosting and WordPress websites, as well as ensuring the website is responsive. Our web design company offers amazing value for money.

Benefits of working with our Cardiff-based business

We build fast; we build quality websites.

Whether it’s a 7-page brochure website or a 100-page e-commerce website, we build our websites fast. We can also work to save the customer time because we have highly experienced copywriters in-house.

This means that whether it’s 1,000 words or 10,000 words, we can help save you time. Our business can, therefore, take care of everything: designing the desktop version of the website and the mobile version of the website. We can write the text, and we can offer affordable hosting.

It is clear why businesses in Cardiff, ranging from used car dealers to dentists, ask W&P to design their websites. We create quality websites fast. Our WordPress web designers design quality websites, which start from just £950.00

Don’t choose a web design company that will design an essential website for your business.

Today, whether you run an MOT station or a hairdresser, customers have plenty of businesses to choose from on Google.co.uk.

It’s important that your website impresses the customer, not just to obtain more sales but also because you don’t want a website with a sky-high bounce rate.

Too many businesses hire web designers just because they are cheap or because they can offer a super cheap web design price. Yet, as the old saying goes, if you pay cheap, you end up paying twice.

Instead, get a quality website built; here’s why so many businesses hire us:

– We can take care of the copywriting
– We are experts at designing WordPress websites
– We can offer you affordable website hosting
Come to us to get a quality website built.

WordPress is an excellent CMS. It’s been around for a long time, and millions of companies worldwide have chosen this content management system.

We have WordPress designers who can design a fantastic website for your business. Call us today:

Introduction

As we all know, the construction sector is fiercely competitive. Whether you’re a builder, plant hire company or tradesman, you will be competing with hundreds of other businesses in a capital city like Cardiff.

Two things are crucial for a construction business to not just survive but thrive in this competitive sector: a well-designed website that can outshine many of its direct competitors and a reliable SEO partner, be it a freelancer or an agency. These are not just options but necessities in today’s digital landscape.

The benefits of a well-designed website and a robust organic SEO strategy are immense, offering a business the opportunity to generate more sales.

There’s often a vast difference in price between what an SEO agency charges and when comparing that to an SEO freelancer. Yet, in terms of which one to go for, it doesn’t matter as long as that business gets you onto page one of Google.

What truly matters is the quality of the company’s work, as Google’s algorithms are now so fine-tuned, so well-engineered, that if the work is deemed as “spam”, you can get removed from Google in the blink of an eye if the SEO work is completed incorrectly. So, it’s crucial to prioritise quality over price for your website and your SEO strategy.
So, quality is not just a factor; it’s the name of the game.

Your business needs a quality website and a company offering top-notch search engine optimisation services.

Well-designed

Businesses often attract new customers through personal recommendations or online advertising.

A well-designed website plays a pivotal role in the latter, as it can instantly impress potential customers and significantly increase their likelihood of contacting your business.

An overly basic website that doesn’t offer much information will likely put off customers. Also, if the content marketing is not high quality then the business will never get on page one of Google.

When a customer lands on a well-designed website that showcases your business’s capabilities, it can significantly enhance your chances of acquiring new customers. However, companies often opt for super cheap web design services, leading to a poorly designed websites with slow loading times and unengaging content and means they cant rank well in Google’s organic results.

It’s important to note that paying a high price for a website does not guarantee quality neither. However, on the flip side, choosing a web designer solely based on their low prices can lead to subpar results.

Consider this: how much time can a web designer can spend designing a website, if the designer is offering super cheap prices to design the website? Therefore, you might end up with a very basic website.

Where will your customers be coming from?

When a new business is launched, the business will often have written a detailed business plan.

Part of this business plan will detail how it plans to market itself. Often, at the core of this will be what the company plans on spending on digital advertising. Therefore, a website often isn’t like purchasing office furniture, where the quality of the desk, chairs, or the canteen table doesn’t really matter to the running of the business, as long as it all works, right?

However, a website is different; sometimes, it can mean the difference between the business thriving or possibly even the failure of the business, if the company is solely reliant on their website to generate income.

If a website doesn’t have a good design, Google’s algorithms will quickly notice that the bounce rate is high. Bounce rate is the percentage of visitors who leave a website without visiting another page. A high bounce rate, which can be caused by factors such as slow loading times, spammy content marketing, or poor web design, this can all negatively impact your SEO ranking.

As soon as Google notices that the bounce rate is high for a sustained period, it’s likely that Google will start to move that business down Google’s organic ranks.

And therefore, this is why you need to have a website designed that offers the following:

– Well designed, looks impressive, will make the right initial impression with your customers
– Has a low bounce rate
– Has high-quality content marketing, which follows the advice of Google E-EAT
– Has a good layout, where each distinct service/product has its page
– Has good on-page SEO
– Has good off-page SEO
– Is very quick- the web design company are using a website hosting company that offers fast hosting
– A well-designed mobile version of the website has to be designed

And the list goes on and on.
So, our motto here at this web design business is simple: often, if you pay cheap, you end up paying twice.

Be helpful

What’s crucial, especially since Google’s Helpful Content update and Google E-EAT, is that the information on your company website helps your customers.

This can be achieved in many different ways. It could be something as simple as a well-written product description, a blog post that answers common customer questions, or a video tutorial demonstrating the benefits of owning a product. It could, therefore, be YouTube videos with a company employee explaining the benefits of owning that product or a series of FAQ-style answers on a page.

When you offer, helpful, and well-written advice, you find that the bounce rate within Google Analytics can decrease, the time spent on the site can increase, and therefore its more likely your business will obtain more quality backlinks.

Now, if you do get quality backlinks, let’s say from a reputable source like the BBC, these can quite supercharge your business’s SEO and get your company can get ranked higher on Google. Quality backlinks are links from other websites that point to your site. When reputable sites link to your site, it signals to search engines that your site is trustworthy and authoritative, which can boost your SEO.

It has to be fast
The website needs to be fast, this is important consideration when designing a website, whether for a plumbing business that may only employ a handful of people or you run a multi-national brand with thousands of employees. There are many ways to improve the speed of your company website; one is to obtain an AMP or accelerated mobile page, but you may not want this.

One of the best ways to improve the speed of your company website is to choose fast and high quality website hosting simply.

Fast hosting is normally more expensive, yet how fast your website is an important factor when deciding how good your companies SEO is.

Pick a web design business that has created websites for companies in the same business sector.

Now, you might have a direct competitor; where you like there website design

Yet, at the bottom of that website, there will typically be a link to the web design company’s website in the footer.

So, it’s worth calling that web design company and explaining that you want a bespoke website built.

That web design company may well be better able to understand your business sector because they have already built a website for a direct competitor of yours.

Responsive websites
We think that the upward trend of more and more people buying services and products from their mobile phones will only continue and increase as smartphones have become so much more convenient for purchasing items form. Therefore, whichever web design agency you hire, ensure that the price that they quote for the web design, is a price to make the website “responsive”.

This definitely needs to be included within the web design quote. Also, monitor the mobile and desktop version bounce rate, if it’s very high, then do make design improvements to try and lower that bounce rate.

Homepage design

It’s imperative that your construction website instantly communicates exactly what size construction projects you take on. A good way of doing this is having an auto loading video on the homepage, which shows the typical type of buildings that you build. Whether that be a single house, or a multi storey block of offices.

Now, often, customers make a snap decision on whether they want to stay on our website. You have seconds therefore to convey what your business can offer.
Simple to use the main menu

Regardless of whether your construction company or another business, it’s imperative that the main menu works flawlessly and simply on your company website.

It should allow shoppers, with minimal amount of clicks, to get the page they want to find.
Therefore, it is crucial that the main menu is well-designed and works brilliantly on a sale iPhone or, let’s say, another Android smartphone.

Keep your construction website updated

When you look at the multinational, really large construction companies, they often regularly release regular news articles onto their website. A good reason for this is to promote their business and the new construction contracts that they have taken on. But at the same time, the business is also improving its organic search engine optimisation.

So, before you agree to a web design quote, consider whether you need help improving your business’s SEO as well. Some web developers don’t offer this service, so you might want to choose a digital marketing agency that does.

Social media icons, Facebook, X and also LinkedIn

Your construction company may have several construction projects that you are working on at this moment in time.
With this in mind, you will want to keep your visitors to your website updated on the latest construction projects that you are undertaking in Wales.

Therefore, the social media icons, such as your Facebook or your businesses LinkedIn account, or X account, should be prominently displayed on the website’s header section.

Therefore, you can readily post on your social media accounts, and visitors your company website can visit your companies social media accounts, and see what work your construction company or demolition company is completing at the moment.

Come to a highly experienced company

We have highly experienced web designers, SEO consultants, and copywriters, web developers and social media managers all under one roof.

With prices starting from just £950 its clear to see why so many businesses in Cardiff hire us to get their website designed.
Come to us, a highly experienced web design agency

So whether you are a plumber or running one of the country’s biggest construction companies, it would be great to speak to you about how you would like your website to be designed.

Introduction

It might be the case that you have just emerged from a relatively long meeting with your web designers.
You’re tired, as for hours, you have been explaining how you would like your new website to look. You’ve gone into every conceivable detail to explain how you would like the website to look, from how the main menu should look to how you want the footer to look.

You walk away from the meeting, feeling that you have accurately conveyed precisely what you want.

You’ve enjoyed a good chat with them, and if you think they can now go away, design a brilliant website for your business, and it will look a million dollars in, say, a month.

And this should mean you end up with a web design you are obsessed with.
However, suppose the website is not carefully planned, you haven’t had regular meetings with your web designers, wireframes haven’t been created, and design suggestions haven’t been sent to your e-mail.

In that case, the web designers can create a design they think the client will like, but when they see it, there may well be a look of massive disappointment. So, to avoid this, its important to clearly plan how you would like your new website to look.

Have a detailed plan

This is why it’s essential to have a detailed plan, setting out how many pages are needed, you need to work out who will be writing the all the text, and the layout of the pages. Therefore, carefully planning how your website looks removes a lot of ambiguity. For example, by using wireframes you can gain a good idea of the page layout regarding pictures and text.

Food for thought

During a meeting, often scribbling down pieces of paper, how you want the website to look is not going to work. For example, a company director might scribble down an A4 piece of paper as they want the page laid out.

However, it can sometimes be much better for the business to say what aspects of the competitor’s website they like and how they may want a similar design for their own business. Of course, we are not talking about copying a competitors website, no, no no.
Instead what we mean is taking design inspiration.

Therefore, the client might step forward and say I like how the video also loads on the homepage of one competitors site, I want a video showing a walk through of my offices on my website.

I like how the main menu works on this competitor’s website, I like the page layout on this particular competitor’s website. The web developer can then start to gain a good understanding of the design you want built for your company.

This provides a much clearer understanding of what the client wants and how they want the website designed. Therefore, web developers can get straight into designing wireframes for you.

The problem with openly discussing how you would like the website to look in a meeting is that it is ambiguous. What the client wants could be misinterpreted, so the final design may not be satisfactory.

So, we found an excellent way to start or kick-off the web design process to stipulate exactly how you want your website designed. Perhaps a screenshot of certain aspects of a competitor’s website will give your web developers a good idea of how you would like your new website designed.

We are Cardiff web designers who have designed countless websites for Welsh businesses. Because of this, we always ask, which competitors’ websites do you like? What do you like about the web design? What unique aspects do you want added to the design.

Then you get a combination of the functionality you like, such as well-designed main menu, or a footer design you like. Then we can bring to the design the aspects you like, such as nice colour green used across the website, or a nice font, or lets say a nice page layout, showing your friendly staff across the website.

Think about colours you want used when designing your company website.

Perhaps you have seen a shade of colour you like on a particular soft drink can, or within a glossy magazine, or on a competitor’s website. Screenshot a picture of their colour or take a photo on your i-phone and bring it to your web designers so they can match it when designing your website.

Ask for updates

During the web design process, your web designer should be in to send you links to see the part-built website. What’s great about this is that the web design process does not need to be complete; and you can say throughout the design stages which changes you want made.
It’s worth asking web designers for say weekly updates.

Testing

It’s essential before the website is set live that it has a lot of testing to make sure that every aspect works as you would expect.
Therefore, every button must be pressed, internal links clicked, and everything checked to ensure the website works correctly on smartphones and different operating smartphones. The website must therefore work perfectly on desktops and laptops. Therefore, checking the website on various browsers is essential to ensure it works correctly and as expected.

Quality

The final point is that investing in a high-quality website is essential. Don’t go out shopping for a cheap web design company, as the website that you get might be too basic.

When purchasing a website for your business, you don’t want to aim to save money on it. A well-designed website is often crucial to the company’s success, so it’s worth paying more for quality.

That’s why so many Welsh companies come to W&P to get a website designed because we design quality websites here in Wales.
Sure, some companies offer cheap website prices, but they might well be too basic and built in an absolute rush: the website may have little text, a bad design, and looks terrible. This can mean that you often need to repurchase and have a website redesigned in a short period of time. So why pay to have a website designed, and then have to have redesigned because it looks, well, a bit rubbish.

Therefore, if you would like quality website designed, and often we can build most websites in less than 4 weeks, then do talk to our Cardiff web designers today.

Introduction

So, let’s say the bank has just approved your business loan, and you’re well over the moon. Are you ready to plough all that dough into getting a brand-new website designed for your business? We think you should hold your horses for just one second.

It’s a common pitfall for businesses to overspend on high-end website designs, and you might be wondering, why would a web design agency discourage this? The answer lies in the potential for success that strategic budget allocation can bring. This approach empowers you to make the most of your resources, setting your business on a path to prosperity and a brighter future.

Well, we are not. But also, it’s crucial to consider the long haul and short haul, and we shall explain what we mean by that in just a second. This thoughtful approach can guide your decision-making and ensure your marketing efforts align with your business goals.

Don’t spend all your dough on just one form of advertising

Many businesses, especially start-ups, think getting a well-designed website is all they need to do to get your customers flocking into your business.

However, it’s more complicated than that. When you have a brand-new website designed, Google’s algorithms may initially place your business on say page 10 of Google. This is where the importance of search engine optimization comes in. Without it, your potential customers might not find you, and your business could be left in the shadows.

The phones will be growing dust and cobwebs, and the sales staff will be filing their nails; bored is not the word.
So, you have to keep some, well, a lot of your marketing budget back for how you plan on promoting your company website.

There’s search engine optimisation, for example, yet this is a slow process, so don’t expect results any time soon. It can often take well over six months to get a company onto page one of Google’s organic results. But remember, good things come to those who wait, and the results will be worth it.

So, if you are going to invest in SEO services, make sure you keep a decent amount of your marketing budget back. Businesses often make the mistake of thinking their SEO agency will get them onto page one in a jiffy—however, it can take a very long time.

This means you do need to budget for that long period where the SEO company is moving the business from, say, page 10 of Google to page 1, as this may take many, many months of hard work.

Google Adwords

Businesses like the fact that they can specify which keywords they want to appear on Google, set a monthly budget, and instantly have their business appear on Google.

However, this, of course, does not come for free; you do have to “pay-per-click”- and if you operate in a very competitive business sector, let’s say you run a dental practice, you’re a solicitor, or let’s say you’re a hairdresser in a large city, well often the cost per click costs more. The reason is that more businesses will also want to appear there, so you usually have to pay more per click if more businesses want to promote their companies simultaneously.

Social media advertising

Sure, you can set up a free page on Facebook, say, and we recommend that you do this. It doesn’t take long, and you can mention your business’s NAP information, which can help improve your company’s local SEO.

However, to promote a post or product your business is selling, you may want to “boast your ad”—now, you often have to set a budget to do this.

So, again, this is why, right at the start of this article, we said don’t splash all your marketing budget on just getting a website designed. You often have to promote that website via search engine optimisation, PPC (Google Adwords), social media marketing, or a combination. Therefore, you usually need a budget for designing a new company website and then a budget for promoting your business.

All of these services are under one roof.

There’s a reason so many businesses choose W&P Web Design: We have brilliant web designers, SEO consultants, and people who can manage your business’s social media. With web design prices starting from £950.00, it’s clear why so many businesses come to us to get a quality, well-designed website built.

Come to the web design experts in Cardiff.

Talk to W&P web design today.

Our 7-page brochure websites start from £950.00

Our e-commerce websites start from £1950.00

Call us today, and we can offer a quote if you would also like to hire us to improve your business SEO.

Introduction

As all builders, demolition companies and tradespeople know, it’s fiercely competitive for work. For example, if somebody wants something as simple as a property single-storey extension added to their home, they may go out and get many quotes.

For builders, demolition companies, and tradespeople, it’s not just about surviving in a fiercely competitive market but thriving. A well-designed website is a powerful tool that cannot only set you apart from the competition but also showcase your business’s unique strengths, instilling confidence in potential clients and making you proud of your business.

Therefore, This article is aimed at builders, construction companies and demolition companies to give some food for thought to what you need to think about when hiring a local web designer to design a new website for your business.

Must be mobile-ready / well-designed responsive website

When looking for local builders or tradespeople, people may sit on their sofas looking for a local company. However, it’s crucial to note that they will most likely be using their smartphone or Apple tablet to find a local business. This underscores the immediate necessity of having a mobile-ready website, making it a top priority for your business.

When customers shop for a local building company, the website must be fast, easy to use, and answer all the questions they are likely to have about having a loft conversion built.

When customers shop for a local building company, the website must be fast, easy to use, and answer all the questions they are likely to have about having a loft conversion built. This is where the importance of a responsive and well-built website comes into play. It’s not just about having an online presence, but about offering a superior user experience that reassures your potential clients and sets you apart from the competition. So, what often separates the cheap websites, built for £500.00, from the better quality websites is that sometimes the web designers can spend more time improving the website’s U.X. so that the website offers more quality information, more helpful information, which may translate to the company making an increased amount of sales.

Each service should have its own page.

This is critical if your business wants to improve its search engine optimisation (SEO) later. SEO is not just a buzzword but a crucial element that can significantly impact your online visibility and, consequently, your business’s success. Some web designers may offer super low prices to design a one-page website, yet we wouldn’t recommend one for a construction or demolition business, and we shall now explain why that is so.

A construction company often offers various services, such as building a loft conversion, property extensions, or a brand-new house.

Therefore, it is essential that the web designers you hire set out each service on its page. This helps us to improve the business’s search engine optimisation, as Googlebot can crawl and index each page, and because each service has its very own page, the H1-H6 tags, the meta title, meta description, alt text, and much more can all be optimised for each distinct service that your business offers. So, for example, a whole page can optimised for, say, “loft conversions”, “roof replacement”, or, let’s say “, property extensions”.

Well designed

Often, a shopper looking for, say, a demolition business or a construction company to hire will decide in a matter of a few seconds whether they wish to stay on that website or leave. Often, this comes down to the design of the website. A poorly designed website that’s just very hard to use or a website that looks dated or overly basic, well, these are the websites that have sky-high bounce rates, which is very bad for the business’s search engine optimisation, as Google’s algorithms will detect that the bounce rates are very high. The company may move down Google’s SERPs.

Content marketing

We highly recommend picking a web design agency in Cardiff that can also offer copywriting services. Whether you want the text written for the website when it’s initially designed or perhaps you want to partner with the web design company for their assistance in writing monthly blog posts, hiring web designers with copywriters in-house is crucial.

Writing text, say 2,000-word blog posts, is massively time-consuming. Therefore, you need to hire web developers with in-house copywriters who can help write evergreen content marketing, blog posts, or product descriptions.

Remember that since the Google E-EAT updates, it’s now more important than ever to write high-quality, 100% original content marketing that shouldn’t be copied and pasted from another website.

The content marketing, therefore, should be:

-100% Original

– Well written

– Written by an expert

– The author should understand Google E-EAT

How we can help:

Construction web design

If your business operates in the construction sector, we can design a well-designed website. Prices for a brochure website start from £950.00. Welsh web designers designed and built all our websites in Wales.

Why not call us today?

We can design a brand-new website for any business if you would like a new brochure website for your construction business.

We have worked with many construction businesses, plus demolition companies. Our clients like how simple we make the process; we can design the website, write all of the content marketing, and work with the business continuously to improve their search engine optimisation (SEO).

If you run a construction company here in Wales and need a new website, why not call today?

Think about how important your website is to your business

Buying a cheap cattle toaster and microwave for the kitchen wont significantly impact the business, regardless of how well the kitchen appliances work.

However, picking a cheap website can dramatically impact a business.

The point we are trying to make is that there are some things you can scrimp and save on, when it comes to running a business, but we would’nt recommend your company website being one of them.

When talking to business owners, sometimes 100% of their sales are generated through digital marketing.

When you think about social media, add Google Adwords, organic SEO, which means funnelling customers towards one thing: the company website.

So if a customer arrives and is not impressed by the design, say that they find it difficult to use, and you will losing that customer.

So, you need to have a well-designed website.

They don’t have to pay a small fortune, but they don’t go for the cheap end of the market, where things are built at a bargain basement prices.

You look at some of these websites, designed for £500 or less, but often so basic that they know more than a virtual business card!

So, what you need instead is a quality website.

Now, paying through the nose is no indication that you can get a quality website.

It’s important to understand what you’re paying for when it comes to website design.

Don’t be overwhelmed by complex marketing terms. Instead, ask for a clear breakdown of what you’ll get for your money. This will help you make an informed decision and avoid any unexpected costs.

Superfast website hosting

People don’t wait around a long time for anything these days, they don’t want to be waiting in long queues at supermarkets; otherwise, they might switch to a different supermarket that offers to open more checkouts. This is the same concept for your online business; if it’s too slow and it is not easy to use, you could lose customers, they get to go elsewhere, and they will go to the website the supersonic fast.

So, make sure what’s included in the quote, is for your business to have superfast website hosting.

Well-designed and simple to use

You need to have a company website that is very simple to use. This isn’t very easy to use, or it is just too busy in terms of being too cluttered. Often, you lose customers if there is too much information say on the homepage.

Choose the right content management system

We have met so many businesses that have been talked into content management systems, which are simply rubbish.

That is the CMS might not be widely used, and sometimes web designers might choose it because they are experts at designing websites using that CMS.

What this basically means is that if there could be many glitches or problems with the website later on down the road.

Now, if you picked a more common CMS that millions of businesses use, you might be able to fix some of the glitches yourself and keep on top of the website maintenance yourself as well.

We not trying to say here that there is a CMS that is 100% guaranteed not to go wrong, as every CMS can go wrong, the same way a car can go wrong at any time.

However we would recommend picking a CMS which is a bit more proven, such as a content management system used by millions of businesses like WordPress, rather than opting for a CMS that’s not proven, and only just launched, and could potentially be full of glitches..

Choose your domain name wisely.

One of the factors that can influence web design costs is the website’s domain name; you can register for one for as low as £10 a year sometimes.

However, another domain name might cost over 10k per year, so the domain name often differentiates how much the web design will cost.

Who’s going to be writing all of the text?

When considering getting an e-commerce website built, you may need over 10,000 words of text added to the website.

To do that, this will involve a lot of work, so you need to ascertain right at the start who will write all that text? will be the web designers or the business?

Therefore, don’t take for granted that the web design agency will add and write all of the text.

Also You most definitely don’t want duplicated text added to the website because this can massively damage the business’s organic SEO.

Ongoing maintenance

Just as a car needs ongoing maintenance, so that the engine cant run low on oil and potentially seize, so will your website need upkeep and some maintenance . For example, plugins will need updating, back-ups need to be made, and any coding glitches must be fixed; otherwise, you could be losing customers.

Therefore, do ascertain with your web designers how much they charge for ongoing monthly maintenance of your website, some charge a very modest fee that covers this service; however, some might have written in the fine print that they charge a very high monthly payment for maintenance of your website.

Date: June/13th/2024

It’s important that whichever web designers that you hire in Wales, that they try to keep the process as simple for you as possible. Even if it’s a very intricate website, for example, an e-commerce website with over a hundred pages which needs to be designed, your web design agency should aim to simplify the whole process so that you feel that you are being listened to and have a website designed exactly the way you want.

There are many web design agencies to choose from. What you don’t want is for a company to railroad you into a design that is so basic that it doesn’t actually communicate or say anything about the services or products that your business offers. Each and every year, thousands of businesses in the United Kingdom choose really cheap low-quality website design companies and often they make websites that are so basic that they often need to be redesigned after a short period of time.
This prompted us to write this article, explaining why we think the web design process should be a three step process.

Set out a clear plan

By setting out a clear plan from the outset, you provide your web designers with a roadmap to effectively follow so that they can help your business to better advertise the products or services that you sell. Each main business offering, such as each service should have its own dedicated page. This approach avoids a common pitfall where services are grouped on a single page, potentially diluting their impact, that making the search engine optimisation (SEO) process harder at a later stage.
For example, let’s say a family lawyer, you might have all the different services grouped onto one page; when you talk to any excellent SEO consultant later on, they will tell you this is a big mistake to have all of your services mentioned on one page.

The point you’re trying to make is that the site map needs to be created prior to your web designers start work on wireframing or designing any the website. Therefore the kettle does need to be put on, nice cup of tea needs to made for the web designers and clients, and you need to draw a sketch of the sitemap.

If the website is relatively simple in terms of the page layout, this could be something as basic as simply sketching out a site map on an A4 piece of paper.

However, this will concentrate your web designers’ and developers’ minds on how many pages need to be designed and what services or products need to be promoted.

Also, before any web design takes place during this initial stage, you need to choose a content management system that is best suited to your business. After discussing with your web designers, you might find that your company wants a Magento website, perhaps a Joomla website, or maybe a WordPress website designed?

Designing a website often involves considering many different factors, such as how you will later improve the organic SEO, the usability (U.X), and how you plan on making the website look brilliant.

Therefore, what happens when you buy an overly cheap website, let’s for £500 or less, is that it’s often its just too basic, the hosting might be slower, and the finished website might not communicate exactly what your business can offer.

Therefore, during the design stage, the web designers needs to often wear many different hats, considering usability (U.X) , speed, and whether that’s likely to satisfy a shopper’s question, that has the content marketing, been written in such a way the copywriter / web designers have thought about Google E-EAT.

Many different skill sets are therefore needed from digital marketing agency; you often need a copywriter, you need an SEO consultant, and you also need web designers and web developers. Thankfully, we have all of these under one roof here at W&P.

Keep on improving

Getting a website designed is only the start; as your business expands so will the products and services you are likely to sell. You will also need extra pages designed, and your business will grow your web designers often need to make regular edits to improve the design of your company website. Not just that, you will also need the help of SEO consultants to monitor things like bounce rate of the homepage, for example, that’s to see if people are leaving your website too quickly?

Web design is an on-going process:

Web design is not a one-time task; it’s an ongoing process. As your business evolves, so should your website. This requires close collaboration between web designers and SEO consultants to refine and enhance the design. Major e-commerce websites and large brands understand this, constantly improving their web designs to stay ahead.

All of these minor changes to the web design can add up to a cumulative effect that can potentially help the business attract many more customers.

Web design is therefore not a one-time task; it’s an ongoing process that requires constant improvement. Many businesses in Cardiff understand this and choose to partner with web design companies for the long term like W&P Web Designs. This commitment to continuous improvement ensures that your website stays up-to-date and effective, attracting more customers and driving business growth.

Pick a highly experienced web design agency, choose W&P Web Designs

Whether you’re in the construction industry or planning to sell over 10,000 product lines online via an e-commerce website, our Welsh web design business is here to help your business. We don’t just design your website; we partner with you for ongoing improvements if they are required. Our team includes highly experienced SEO consultants and WordPress web designers ready to elevate your online presence.

We can also offer SEO services and write content marketing for your business. If you are currently looking for Cardiff web designers, then look no further than W&P; we have some highly experienced and knowledgeable SEO consultants and WordPress web designers working for us.

Therefore, if you would like a quote for a one-page website or a 10,000-page e-commerce WordPress e-commerce website, do contact us today.