Engagement

Large and small businesses alike understand that it’s a constant battle and competition to keep the business rankings high organically on the first page of Google.co.uk. Businesses must also compete with each other based on “engagement metrics”- such how long can they hold shoppers’ interest (dwell time)?

Arguably, at any time in history, our attention spans have become shorter when purchasing goods or looking for a company. That’s because as consumers we are spoilt for choice; we no longer have to search through catalogue businesses to find a local telephone number. We now have a mass of companies all competing for our business on social media and on Google’s results.

This is good and bad for businesses, as it keeps businesses on their toes and requires them to offer excellent customer service.
When you talk to any good marketing agency or web design company, they will tell you it’s all about keeping the shopper engaged.

Keeping the shopper engaged

Therefore in 2025 web designers globally will be focused on building and designing more engaging, animated and websites able to grab and retain your interest.

We’ve all seen websites’ header sections with auto-loading videos, which give a sense of the business its staff working for the business. .

This is sometimes supplemented with drone footage showing the business premises, or its services or products it offers to the market.

So, there you have it, its a constant battle to keep shoppers on your website, lower the bounce rate, and increase the dwell time. So web designers, cant make boring, stayle websites anymore, you need come up with an intresting design, in order to retain a shoppers interest, to do this the web design must stand out from the crowd.

Domino’s pizza have nailed it

Domino’s website is exciting and uses animation to keep the shoppers intrerst. For example on the App, and online, Domino’s Pizza often shows a robot that automatically updates you on the progress of your pizza being baked at the local Domino’s Pizza restaurant.

This is brilliant because it is interactive, it retains interest, and informs the customer on the progress of how their food is being prepared, whether it is baking stage, ready for collection, or out for delivery, for example.
So we can begin to see a lot more interactive, engaging, and fun.

Dynamic and responsive layouts

Many web designers will be discussing dynamic page layouts more we think during 2025. That’s the layout of a page which can change and rearrange themselves based on shoppers’ interactions with the website.

So, let’s say that you are particularly interested in a brand of running trainers. Rather than being presented with 300 pairs of randomly ordered trainers, spread across say 7 pages, if instead you have shown a preference for three particular brands, then the page can rearrange themselves on the page to entice the customer to buy the product.

This includes the user experience (U.X) and improves the click-through rate of each particular product.

Powering this dynamic layout are often complex artificial intelligence (A.I) based algorithms working away in the background, tailoring the results to what the algorithm thinks the customer will want to see next, so in this example arranging the trainers in terms of what the customer may well be interested in buying.

Virtual reality will become our reality

Virtual reality and augmented reality, AR for short is going to become something of a phenomenon. With millions of people owning these headsets in the future.

Imagine, for example, sitting in your living room and watching major sporting events, like the boxing match between Tyson Fury and Jake Paul on NetFlix.

Imagine if there were advertisements that popped out on all the television within your living room when and lets say you were then looking at a giant soda bottle or something to that effect circulating in your living room- this is what we think is the future of advertising and marketing.

This is basically what becomes possible with virtual reality and augmented reality.

Keeping things simple

Although we are entering a time where we will see artificial intelligence, augmented reality and virtual reality used a lot in our everyday lives, we will also think that a lot businesses will return to minimalism design as well.

So, for example, we think a lot of websites use a lot of empty spaces, clutter-free design, and text in brief paragraphs.
Because people’s attention spans are shorter, the skill in terms, of designing un-cluttered websites will become an art form.
Clutter-free design is becoming popular again, offering a good, elegant-looking website.

Chat bots

This might not happen in 2025, but we think it will happen in the future. Just as you walk into a traditional shop and a shop assistant greets you, we believe this is will become possible online through an automated sales assistant.

This representative will be like a real-life sales assistant, answering any questions you have about the product or service.

Let’s give you an example of what we mean. When you are shopping for an electrical item, customers often have many questions before they buy, let’s say, a rather expensive television.

Perhaps the customer can’t find the answer through the product description. So they might turn to the AI-powered chatbot to ask a questions about that particular product. We think artificial intelligence has become so good that it will understand the question, and provide an answer the same way a real customer service representative would.

If your business requires a website redesign the website to call us today.

Author: W&P
Subject: Web Design

Introduction

So, many businesses, especially start-up companies that are cash-strapped, might call around various local web designers for quotes. Yet they often find that even freelancers now often want upwards of 2k to design a brochure website.

Now, when a business is writing a business plan, it often budgets a lot less for the website, thinking that it can be built for a fraction of that price.

However, websites can be built cheaply, but do they serve their intended purpose, which is to increase sales?

Often, a DIY job website will have weak SEO and sometimes be very slow to load. The mobile version of the website is also often not considered, so the point we are trying to make is that the design often ends up being very weak.

Yet, if you are going to try building your own company website, we thought we would put together a handy guide.

I hope you will not fall into the trap that so many other businesses do when designing their first company website.
Without further ado, let’s examine some of the common mistakes that some businesses make when designing their first company website.

Lack of mobile optimisation

Walk practically anywhere today, and everybody is glued to their smartphones. This means that more and more shoppers buy goods and services from smartphones.

This means that the company website needs to work really well on smartphones. Now smartphones and tablets come in a huge range of different screen sizes. For example, some Samsung Galaxy smartphones have mini iPhones with giant screens.

So, the website needs to work well on desktops, such as your Apple MacBook Pro, smartphones, and tablets.

So, a common mistake many businesses make, especially small businesses designing their first company website, is that they don’t carefully consider how the mobile version of the website will look and don’t prioritise making it super simple to use.

Therefore, one of two things happens: either there’s no mobile version of the website, or it’s so poorly designed that when the business logs into its Google Analytics account, it will see that the website has an extremely high bounce rate. That’s because the mobile version of the website could offer a poor user experience, so the bounce rate will be high. This means that the business could be missing out on a lot of sales.

Poor navigation

A website’s navigation should be super simple to quickly take a customer from the homepage to the right product or service page. If the main menu is wholly cluttered and doesn’t even work on some smartphones, then again, the bounce rate will be very high.

So, as a hugely experienced web design agency, our best advice is to keep the website’s navigation simple and make it uncluttered and straightforward. So that you are taking the shopper from the homepage, through to the right product page, using just a few clicks.

Don’t add pop-ups

Some businesses think adding pop-ups to the page is an excellent way to put a CTA or call to action in front of the customer.
Let’s say you run a law practice and add pop-ups saying, “Fill your details in now, and we will call you back.” This is fine, but when you land on the website, which is the first box on the homepage, it can be unpleasant for a shopper.

Plus, every page they then subsequently go on, they may see the same pop-up message. What ends up happening is that this might annoy the shopper, who may then quickly decide to leave the company website. Google will know that a shopper is not spending very long at all on that business website, which means that the website has a low dwell time. This means that the business might start to move down Google’s ranks because it has a low dwell time.

So, if a company website is outdated, for example, you might add an award that the business achieved in 2017, yet the company website is not updated with newer awards. This can make the company website look outdated.

This is another reason you may want to hire a marketing agency like us instead. Not just to design a really impressive WordPress website or, let’s say, a Drupal website, but to work with the marketing company on a monthly basis to improve search engine optimisation. Then, you may want to make web design edits more often to keep the website updated.

Stock images

So, many companies make the common mistake of using stock images, which don’t sell the products or services that the business sells well.

What do we mean by that?

Well, let’s say that you run a construction company here in Wales. You hire a local web designer who uses stock photos of diggers, construction staff, and the construction of a building. Yet anybody who’s worked in the U.K. construction industry often can immediately see that the construction work has taken place in America and not here in the U.K.—how would they know that?

Well, the health and safety equipment, such as high-viz vests, often look different, as do the helmets and the overhead power lines pictured in the picture.

So, a customer, somebody looking for a local construction business, will know that those photos haven’t been taken in the U.K. and are stock photos. So, we recommend that when hiring a web developer, either pick high-quality stock photos, which you often have to buy or pay a local photography company for the day to get high-quality, high-resolution pictures for your company.

Stock photos often look low-quality if it’s clear to the shopper that they weren’t taken in the U.K.

Come to the web design experts in Cardiff:

Here the services that our company can offer:

WordPress web designers

We have been designing WordPress websites for diverse companies in the U.K.

SEO

We can offer both organic and local SEO services.

Would you like a free quote?

If you’re opening a dental practice here in Cardiff or thinking about starting a plumbing business, whatever type of company you plan on starting, why not give us a ring? We can design and build CMS websites, starting from just £950.00

Introduction

So, we know the score. Everyone likes a good deal. After all, why pay more for something if you can get it for less?

Well, we fully understand that fact.

However, there are some things you can save a few quid on- such as not buying that designer-label shirt.

That kind of decision is not going to affect your business, yet if you opt for a super cheap website that’s slow and doesn’t advertise your business in the best possible way, well, this happens:

– Super high bounce rates (this will damage your business SEO)
– Not generate sales
– Might be slow, therefore offers poor U.X

First impressions
Whether they’re buying a mountain bike or a set of ski gloves, shoppers are spoilt for choice in terms of the number of online retailers they can choose from.

This is good for the consumer, yet for a business, it means that they must have a well-designed website with good SEO; that is, good search engine optimisation offers a good U.X and is well-designed.

So, can a cheap website achieve this?
Probably not.

When a website costs, say, £500 or less, how much time can a web designer and developer realistically spend on it?

Well, the answer is often not that long at all.
The result is often an overly essential website that probably doesn’t sell your business.

A mobile-friendly website is essential.

Your company website must be responsive. Whether you run a solicitor’s practice or a trendy hairdressing saloon in Cardiff Bay, you will need the website to be mobile-ready and responsive. So, whichever web design agency you hire, when you obtain your quote breakdown, ensure that the website is responsive.

Your business will, therefore, need to have a company that is:

– Responsive
– Well designed and has a low bounce rate on smartphones and tablets
– Should be a piece of cake for the shopper to use

Content marketing

For example, writing 3,000 words for a new website can take time.

So, when you obtain quotes for your new website, ask whether that includes copywriting services.

Well-written text is essential to promoting your business’s products and services and to helping keep shoppers on your company website for a long time, improving dwell time.

When you talk to any good and established web design agency, they will tell you that a good website needs high-quality content marketing. This should be written in a white-hat way, and the author should know about Google E-EAT.

Good quality content marketing should have the following

– Be unique
– Written by an expert
– Have a very high Google E-EAT score

The website could have high ongoing costs.

So, many web designers and web design agencies sometimes offer super low prices to design a new company website.

Yet, the ongoing costs, such as the monthly hosting costs, can sometimes be quite expensive.

For example, you might have a website designed for just £700.00, but if the ongoing hosting is 40+ pounds per month, this is close to £500 a year.

So this is what some web design agencies do: They offer special prices to build a website for businesses, say, in the construction sector. Yet, when you look at the web design contract, you might see that the domain name renewal costs and hosting cost every month can sometimes be quite high.

So, when you choose a website design company like W&P, you will find that we offer very competitive prices for our web design services.
We also offer low prices on our website hosting and domain name renewal costs.

So if you want a want website designed for your business in Cardiff why not give us a ring?

Some company directors may have set up multiple companies in the past. This means that they may have a go-to web designer who knows exactly what they want. The company director also knows which CMS they want and the information that the web design agency will need to get the ball rolling.

However, many companies may never have had a website up and running before. So now, they are on Google looking for “web design Cardiff” and trying to whittle down the list and work out which companies to hire.
Yet, before you pick up that dog and bone—that’s your phone—and start getting talked into a website by a smooth-talking salesperson, we recommend sticking the kettle on.

That’s because you do need to mull over what your business needs and what you need the website to do so that you can tell the website designers exactly what you want. This way, you don’t go through the whole web design process and then go, hang on a minute, I forgot about, say, having a responsive version of the website built.

So planning is essential, but if it’s a 7-page brochure website, you haven’t got to go overboard on planning. You need to think about the following:

– Will your website be taking payments? if you so, you need to think about which e-commerce CMS you need
– Who will be writing the content marketing that’s the text
– Will you hire a photography company, or can the web design agency offer this service?
– Will you require help improving your SEO? If so, does the marketing agency offer this service?
– Which font would you like?

Put yourself in your customer’s shoes; what will they need from your company website?

For example, the website will most likely need to be responsive.

In addition, how are you going to design the product pages so that they offer useful product descriptions?

How do you make the website easy to use for selecting items, such as whether they are in stock, price, size, etc?

All this needs to be thought about from the start, including what functionality you will need, because if not, the web designers normally consider this extra work and add it to the price.

What is the competition doing well?

So, take a look at your competitors. We would never recommend copying your direct competitors.
However, think about this: let’s say you’re about to start a brand new company, a solicitors practice in Cardiff Bay. You will know your main three competitors; they may well be ranked on the 1st page of Google. Have a look at their websites and consider the following:

– How many pages do they have?
– How have they set out their services in terms of pages?
– How much text is added to each page?
– How is the text added to the page?
– What parts of the design are good? For example, is the main menu a piece of cake to use?

What features will your business need?

So, every business owner who comes to us to chat about the new website they want designed often wants something different.

For example, one customer might call us in the morning and want a minimalistic, professional-looking website for an accountancy practice.

Another business owner might call us in the afternoon and be setting up a new insurance company and want bold, bright colours used.

Our customers often want something completely different, so you will need to think about how you want the website designed.

However, with that said, all businesses will want the following, so do make sure that this is included in your web design quote:
– Responsive/mobile-ready website
– Super-fast website, so will need fast hosting
– Good logo design
– Who will be writing the text?

These points are essential to consider when designing a website. However, when you chat with our web designers, they can often recommend the suitable CMS for your business and other functionalities you might need. For example, some businesses might want a company blog section built as well.

Come to an established web design agency.

If you’re opening a new car dealership or perhaps a construction business in Wales and you want to hire an established Welsh web design agency, then do talk to us. We mostly build WordPress websites, yet our company can also offer SEO services and copywriting services. Come to W&P; we have some of the best web designers in Cardiff working for us.

Author: W&P Marketing
Date: 14/11/2024

Many companies are asked whether they want a blog section added when they have a website designed.

As this blog post will inform you, having a blog section can be beneficial to a business in terms of helping to draw in more customers.

However, managing a blog, in terms of keeping up with writing blog posts, can be massively time-consuming, and the blog posts may need updating. For example, if you have added, let’s say, “10 best tents for camping in 2018”,- well if this attracts many organic visitors, you may want to update the blog posts occasionally.

Writing and keeping blog posts up to date can be time-consuming. Yet, a blog can be your business’s opportunity to show off your knowledge and expertise. This is precisely what Google E-EAT advises: It wants a company to show it has real expertise and knowledge about the products or services you are selling.

These websites, which have a high Google E-EAT score, will be the businesses that rank higher on Google’s organic results.

Freshness

As any good SEO business and web design agency will know, it’s essential not to let a website get delayed if you want to improve the business’s organic search engine optimisation (SEO). The website needs to be kept fresh; one way to do this is to add blog posts regularly. For example, you may want to add a social media feed that shows your business’s latest Instagram posts on a page.

The benefits of adding a blog to your company website

SEO and rankings

So, why do businesses spend a lot on creating content marketing every year?

The answer is simple: If done right and the work is high-quality, it can potentially help attract many organic visitors. If the marketing business attracts many organic visitors, the company can turn those visitors into paying customers. So, for example, if you have expert knowledge about a product or service, you can turn this into helpful and engaging blog posts.
Whether it’s about how to change a car’s oil filter or which hair conditioner to buy for split ends, what matters is if the customer finds the work valuable and helpful.

If content marketing offers the following, it can help improve your company’s SEO.

• The work should have:
• High dwell time
• Low bounce rate
• Good CTR from the meta title and meta description

Building backlinks

If you were to ask a top web design agency or an SEO expert, what’s the most challenging part of improving a business’s organic search engine optimisation? They would probably say, “Building backlinks.”

The reason is that backlinks need to come from another website, and the backlinks must have the following attributes if they are to improve your company’s SEO: they are:

• Must be good quality
• Built using white methods
• The websites they come from must be relevant

Now, by writing numerous high-quality blog posts, you can earn backlinks.

So, for example, if you have written an excellent, well-written article that’s high quality, then readers may want to link to you.

So, for example, let’s say you sell oil filters and parts for servicing high-performance cars. If your business writes a series of blog posts saying why your car parts, such as the oil filters, are high quality, this will likely interest many people who own high-performance cars. For example, they may own blogs regarding track day racing, rally cars, and car tuning. These websites may link to your website, meaning that you obtain backlinks.

Gaining leads

Google has released a significant update called the “Google Helpful Content Update.” This means that Google’s algorithms now reward pages and blog posts that offer helpful information.

Also, from a business standpoint, if your business offers helpful advice that helps customers with questions they may have, they are more likely to buy from you.

It could be “Which are the most energy-efficient washing machines in the UK?” or ” Which is the best kitchen blender to buy?” No matter what it is about, if you write helpful advice, customers will likely read it. They are more likely to purchase from you if they find the information useful.

So, what are some of the downsides/drawbacks of owning a blog?

Well, we wouldn’t recommend using A. I do write blog posts. If you want to write high-quality blog posts, you must do the work manually.
A significant downside is the time it takes to write this work. Consider, for example, the top solicitor practices in any significant city in the United Kingdom.

You will see on these solicitor websites that, because the business sector is so competitive, they regularly invest huge time and marketing budgets in writing helpful guides and articles.
If you want good quality work that’s well written and has a high Google E-EAT score, 20+ hours could be spent writing just one long blog post. It might involve a lot of solicitors or a partner in the company. Then, the SEO agency has to do its bit and optimise the work, which costs quite a lot when done right.

So, what’s the downside of having a blog?

We would say the time and expense of writing and creating the work. Some businesses don’t have the time to write, say, 2500 words and then monitor the SEO performance of that work in Google Analytics to monitor the bounce rate, the time on site, and the number of links obtained using an SEO tool such as Moz.

It is half-baked

So, writing blog posts and well-written content marketing needs to be well written. It needs to tick all these boxes:

– Very low bounce rate
– High dwell time
– High Google E-EAT score
– Have many good quality do-follow and no-follow links
– Needs to be written by an expert
– Have good on-page SEO, such as meta titles, meta descriptions, anchor text, etc

The work cannot be half-baked, but that’s exactly what many businesses and even some web designers produce for their clients.
It becomes a bit like a production line. The main competitors publish three blog posts a month, so they feel they need to keep up.

However, this is not the approach to take when creating content marketing. It’s not about quantity or writing blog posts as regularly as possible; it doesn’t work like that.

Quality always pays

It’s, therefore, better to publish quality work than to try and write, say, four blog posts a month that are rubbish and half-baked.
So only publish good quality work.

Have an evident vision of the visitor/shopper you want to attract?

So why are you writing 2,500 words?

What’s the purpose of writing such long blog posts?

That is the question you must ask: what customers do you want to attract?

What are the questions that they most often ask your business?

Then, can you write a perfect answer to that question? If it ranks on the first page of Google, it may attract thousands of organic visitors, and you could potentially convert some of those shoppers into paying customers.
So, don’t just write, say, 700 words of absolute marketing waffle; instead, put yourself in your customer’s shoes and ask yourself:

– What are the questions they most often ask?
– How can you answer that question in the best way possible
– How can you create a piece of content marketing that your shoppers will find helpful?
This is why we always say it’s better to write a perfect piece of content marketing than to try multiple low-quality pieces that will not help your business attract customers.

Google E-EAT.

Have multiple staff member’s input.
You know earlier that we mentioned Google E-EAT. Well, Google now wants the author of any blog posts or pages to show that they are experts on whatever they are writing about.

This is why it is a good idea to have multiple people within your company provide input or completely write the work.

We say that because within your company, you will likely have different experts in your services or products.
For example, a large solicitors’ practice will likely have family, employment, and business lawyers.

Now, all of these skill sets are different, so we recommend having a “content calendar,” which ensures that you write about your business’s different services.

So, let’s return to the example of a solicitor’s practice. You might want to obtain more work for the employment law team, the family law department, and the business law staff. So, to optimise the business’s organic SEO, it’s a good idea to create a content calendar that sets out who’s writing what and when.

This means you can optimise your organic SEO for multiple keywords rather than writing many blog posts about one thing.

How we can help:

WordPress web design

Many businesses in Cardiff have come to us to get a WordPress website constructed. Whether you run a construction business or accountancy practice or are about to start your law practice, we are here to help. We can build quality WordPress websites, often in less than three weeks.

SEO: Our business can also offer SEO services, such as organic and local SEO, which require a monthly payment. We have some of the best

SEO consultants working for us.

Would you like a quote?

If you would like a quote to design a new website or perhaps you would like help improving your business’s organic search engine optimisation, why not give our web design agency a call?
 

Introduction

Let’s face it: start-up businesses often don’t have the budget to spend money on expensive photography shoots. Sure, they may do this later when the bucks start rolling in, but they often want to get a website up and running for now.

This means that web designers are often tasked with finding the right stock photos. Adobe Stock Photos is a brilliant site for really high-quality stock photos that are not free.

We have used these on most websites we build, yet they are not offered for free.

Some of the websites we recommend below, however, are offered for free. So, if you’re about to design your own website or perhaps you hired a web design agency, but they want you to pick out some photos for your new company website, well, these websites are brilliant for getting stock photos.

Unsplash

Website: https://unsplash.com/

So, a viral stock photo website is Unsplash; it is brilliant. It has been around for a long time, since 2013. Unsplash originally started as a Tumblr blog, but now it’s a website that web designers all around the globe switch to when they need stock photos. The reason why is that the website now has a huge, gigantic collection of stock photos, over 1 million high-quality photos.

Unsplash is brilliant, as it has a very simple-to-use website. When you search for stock photos, say of an excavator, that’s exactly what you get.

You might be thinking, shouldn’t all stock photos do that?

The answer is no; ask any good front-end web designer when tasked with finding a stock image of something generic and basic, such as a garden fence. Some other stock photo sites sometimes show gardens, ponds, lawnmowers, and anything they think is remotely related to a garden fence.

Now, as you would imagine, this can get rather annoying when designing a new company website because, well, it can take a long time to find the right photo.

However, this is why we like Unsplash so much. We often go straight to this website when we need stock photos simply because the results are accurate. When you’re looking for a picture of an excavator, that’s exactly what you get back.

We highly recommend Unsplash. It offers great stock photos, accurate results, and is simple to use. Our web design team here at W&P gives it a massive thumbs up.

Pixabay

Website: https://pixabay.com/

Another really popular website is Pixabay—it’s massively popular with web design agencies. The reason why is that it has over 1 million free stock photos.
This is important because when designing a website, the designers will often need choice. Whether it’s a picture of a car dealership or a Christmas tree, it’s always good to have a choice. This is exactly what PixaBay offers: a lot of choices.

Freeimages

Website: https://www.freeimages.com/

Getty Images owns free images and has a massive collection of stock photos. Therefore, it’s very popular with web designers.

Pexels

Website: https://www.pexels.com/

Pexels is one of our favourite stock photo websites. We have built numerous websites for clients using Pexels photos, and there are a massive number of stock photos to choose from.

Pexels has been around since 2014, and this is important because the more established websites have a large number of stock photos.

Does your business require a website to be designed?

We know exactly what it’s like; even though some business owners could build a website themselves, do they have the time?
Even searching for the right stock photo of someone passing over a bunch of flowers takes time.

This is why so many businesses come to us in Cardiff: We can design a fantastic website with a starting price of just £950.00. We can select the stock photos, helping you to save time. Therefore, we can assist you whether you’re a plumber in a hurry or a solicitor with a diary full of meetings.

Most of our websites are designed using the CMS called WordPress.

Have you never heard of WordPress?

Well, you are most likely to have been on a WordPress website. Over 40% of all websites are built using this CMS. It’s trendy, and we have already built many websites for various Cardiff businesses using this content management system.

Why build it yourself?

So, if you read an article about free stock photos, you might be thinking about building a new website yourself.
Yet, writing all that text and selecting all of the stock images can take a lot of time. So why not let us design the website for you?

We can design a new CMS website in a very short amount of time. Most of our websites are built and designed in less than three weeks from start to finish, which helps you save time. With a starting price of just £950.00, our websites are very affordable.

Why not contact us for a quote?

Our web design company can offer the following services:
– WordPress CMS web design
– Drupal website design
– Organic search engine optimisation
– Local SEO
– Logo design
– Cardiff business

Date: 12/11/2024
Introduction

What’s the longest you’ve been away from a screen today? An hour or more? Well, that’s unlikely because most of us check our smartphones as regularly as clockwork.

We are all checking screens more often, whether on our smartphones, iPads, tablets, Macbooks, desktops, or reading messages on our Apple smartwatches.

Whether it’s a social media update or a vital work e-mail, shoppers and smartphone users expect the website or mobile app to be responsive. This, in a nutshell, just means automatically adjusting to the screen size and resolution.

Shoppers, therefore, expect the website to snap to that screen size almost instantly. Businesses that fail to do this don’t adjust to the correct screen size. Well, the bounce rate is likely to go through the roof, and if sustained for long enough, the business has no chance, no chance at all, of getting on page one of Google.

So, if that wasn’t clear enough about why you need a responsive website for your business, we will hammer home the point even more. We’re not really; we want to give you the info you need to ensure your Cardiff web design team designs a well-designed website that should work across various devices.

Over half of visitors now come via a mobile device.

Plumber, hairdresser or solicitor practice, no business can afford to turn away half of its visitors to its website. Yet, unless you have a responsive website, this is precisely what you do. Plus, as soon as Google crawls and indexes the website and sees no mobile version of the website designed, this will result in lower search engine rankings.

Let’s reword that: your business might now appear in the mobile results if you don’t have a responsive website. So now, with over 55% of organic traffic coming via mobile devices, your business in 2024 must have a well-designed, mobile version of the website. And with web design businesses, like W&P, offering to design mobile responsive websites for as little as £950.00- well, there’s no excuse why your website

is not mobile-ready already- even rhymes.

Out the window with fixed width layouts

So, back in the day, we remember when our company owner, over twenty years old, designed his first website. It meant using fixed-width layouts and stating how long a wireframe section should be. This then got replicated on the shoppers’ desktop screen.
Well, I had a mobile responsive website that changed all of that completely.

So whether it’s a 4 K desktop monitor or a small iPhone screen, your website must work on various screen sizes. The width can’t be fixed anymore; the website must be responsive.

Google rolled out mobile-first indexing.

Google has made it clear that it wants a company website to be mobile-ready and responsive. It rolled out its mobile-first indexing update in 2018.

This means, in a nutshell, that the mobile version of the website, such as that new blog post you’ve just added to, will get indexed first. If your website is not responsive and mobile-ready, it will likely have seen a massive ranking drop since 2018.

This was when businesses in Cardiff and globally dashed to get on the phone with their web designers to make their websites mobile-responsive. It was dubbed at the time Mobilegeddon—a bit dramatic, we know.

Millions of businesses feared they would be left behind unless their websites were mobile-ready. However, many were already mobile-ready. For example, the countless WordPress websites we designed for many Cardiff businesses were responsive before the update.

Fluid grids are now the way forward.

Fluid grids are now the way forward. Remember early on in this article that we mentioned fixed widths and why this doesn’t make the website responsive?

Well, our web developers and designers are using fluid grids, which fix the issue by using percentage-based widths for your website rather than having them set in stone and fixed with pixel values. So, nearly all of most websites will now use fluid grids rather than fixed widths.

Hire W&P to design your responsive website today.

Our digital marketing agency can design a brand-new and impressive WordPress website for your business and offer SEO services. Most of our brochure websites can be live and completed in less than three weeks. Therefore, if you’re looking for a local web design agency, why not call us today?

What’s the main difference between UX and UI design?

Introduction

Some marketing agencies describe both UX and UI design as the same thing. However, even though they are peas from the same pod, they are still very different. That’s why you will have other people with these job titles on web design agencies’ websites. Therefore, we thought it would be a good idea to write a short article explaining the difference between UX and UI.

First things first, what is U.X Design?

So, UX design is simply short for user experience design; it’s about creating a good user experience.

So, just as an interior designer is called in to, say, a big department store to help design the layout, say, where’s the best place to sell certain products, and where to place advertising boards, etc., this is the same for a UX designer. However, the UX designer doesn’t work inside, say,

John Lewis or any other physical store for that matter; instead, the UX designer aims to create the best user experience online.

So, for example, a UX designer or user experience designer should make the website as simple and intuitive as possible. Here’s the thing: if you make it difficult for a shopper to find a product or service, they will leave. So, a UX designer’s job is to put themselves in the customers’ shoes and make it an absolute piece of cake to get the right products or services they want.

But the work for a U.X designer doesn’t stop there:

They have to:

– Make sure that the product descriptions answer the queries the customer wants
– Make it super simple to use the main menu
– Think about the main products/services you sell to get a shopper from the home page to that page as quickly as possible
– Make the website fast so shoppers do not have to wait for it to load.

To complete this work, the U.X designer will have to work with the web designers to do the following work:

User research:

• Who are the main customers? How have the competition designed their websites? How can you make your company website better?
• Wireframing
• This is like a rough sketch of the website, what it could look like

Usability testing:

This is all about making sure everything works as it should

Continuous improvement is achieved through split testing, also known as A/B testing.

U.X designers should work with the web designers to use A/B testing to see how the website can be improved. Therefore, when a business purchases a WordPress website or any other CMS, such as Drupal, you should work with the web designers to see if the design can be further improved. Many businesses, especially well-known company brands, use split testing to make minor and gradual improvements to the website design.

So, what is UI design?

UI design is user interface design, focusing more on the visual and the interactive part of the design. A UI designer, therefore, has the job of improving the aesthetic appearance of the website.

So, a UI designer will use various design software to design the buttons and the fonts, decide which hex codes and colour schemes to use, and how the page layout is designed. This can dramatically affect how long shoppers spend on the company website, yet if the design is not good, this can mean that the bounce rate is high; this can then have a negative knock-on effect on the business’s organic search engine optimisation.

UX Designers and UI designers often work closely together

When you walk into any large digital marketing agency, usually the UX designers and the UI designers will have their desks close together.
This is for good reason, as both designers have to work together, and the two job roles are linked.

For example, to create a good user experience, where the shopper wants to spend a long on the website and potentially buy more products, you have to have a good website design. To get a good design, you need to have good U.I. design; therefore, both U.X and U.I designers often have to work together.

Do you need a website designed in Cardiff?

Whether you run a construction company, for example, you might be a builder, plumber or electrician, we could help you to obtain a new website. If you run alternatively a solicitor or dental practice and require an intricate, well-designed WordPress website, we can help you.

Many businesses in South Wales have a WordPress CMS website designed by our designers, and then they hire our SEO team to improve the organic SEO continuously. Improving any business’s search engine optimisation requires much work. Yet, with that said, we do have, at this digital marketing agency, some of the best WordPress web designers and some of the best SEO experts working for us.

This is why we have worked with a diverse range of businesses here in Wales, ranging from large online e-commerce businesses to some of the best and most well-known solicitor practices in the whole of Wales.

If you want to redesign your website or a new one, we can help.

Introduction

Businesses sometimes take a very long time to optimise their Google Adwords campaign; this is important as ensuring your business is displayed for the right keywords is essential to gaining more sales.

After all, if you sell car tyres online, you won’t want your business displayed on bike tyres, for example.

This will, therefore, waste your business’s Google Adwords spend. That’s if your company is displayed for bike tyres when you actually sell car tyres, for example.

However, it’s surprising how often businesses overlook the crucial role of a well-designed landing page in maximising the amount of sales your company makes.

Google Adwords and Landing Pages

Therefore, your business might need a one-page website designed as a landing page. If you however spend a lot on Google Adwords, the page needs to be well-designed, otherwise, you could be losing out sales.

Here’s our tips for designing a well-designed landing page:

Create a picture: web designer, designing homepage, on Apple Laptop

Keep things simple

When it comes to design, simplicity is key.

Avoid overcomplicating your landing page design, instead, aim for a clean and straightforward design that effectively conveys your business offers.

If the shopper lands on single page, which is overcrowded with products, then this may overwhelm the shopper and make them leave the website, if they cant find the products they want quickly.

Calls to action

Within seconds, after a shopper lands on the website, you should make sure they can easily see a call to action.

So, for example, let’s say run a personal injury business. You might want to add a CTA, asking the shopper to enter your mobile number so that a sales representative can call the person back.

Therefore, you should make it an absolute piece of cake for shoppers to use a call to action on your website. Make your CTA’s clear and stand out from the rest of the page, so think about using a different colour box.

Content Marketing

Take the time to craft high-quality copy and content marketing. The written word is often what is a crucial factor in determining whether a shopper stays on your website, or they leave soon after. So use titles, to split the text into manageable sections the shopper will want to read, plus, this allows a shopper to skip to a section they may want to read more about.

Do add internal links as well, as this way the shopper may click on another page, which is keeping the shopper on the website for longer.

It’s also important to provide the details the customer wants to hear; for example, you might want to highlight your guarantee period. If a shopper can’t find the information they want within a few seconds, they may leave your website, contributing to what’s known as the ‘bounce rate’-the percentage of visitors who navigate away from the site after viewing only one page.

Split testing and A/B testing

Creating a Google Adwords landing page should be like cooking a complicated recipe in your kitchen .

Often, the chef wont get it right straight away. It would be best to keep refining the dish, that’s until you have the recipe down to fine art.

This is the same when designing your landing page; you will often get it right immediately. It would be best if you had split testing, also known as A/B testing, to improve the design gradually. You can use split testing to improve the design, find out which design looks best, which design in generating more sales for your business.

Think about website hosting.

What if the hosting is super slow?

This can mean that during crucial trading periods, such as Black Friday sales or January sales, your website hosting might be even slower because many website visitors are simultaneously shopping at the same time, causing your company website to be super slow, if you have slow website hosting?

Having a lot of shoppers on your company website at one time can be a good thing for the business.

However, this can be a significant drain on the website’s hosting; the company website can become very slow. What this could mean is that, at the same time, the bounce rate will start to increase substantially.

So it would be best to have super fast hosting to help your business website cope when you get busy with a lot of shoppers. Otherwise, imagine spending thousands on Google Adwords, only to find that you are losing out on making sales, because the hosting is too slow.