How well your website is designed can sometimes strongly influence how successful your business is.

You might think that is a bit of an overstatement, but is it?

When you stop and think, how do your customers find you?

Or how do you want to market your business?

Sure, some customers may come via word of mouth; perhaps your business gets 10% of its business from recommendations.

However, many businesses rely on digital marketing, whether their website, SEO, Google Adwords, or advertising their business on social media, for example.

So, a company website and which web design company you hire is something you should mull over and carefully consider which web design business you want to hire.

Here are some things to think about when choosing a web designer:

What funds do you have available?

So, when writing articles like “10 things to think about when hiring a web designer,” some web design businesses often go around the house. This means they make recommendations but leave out an important part—that’s brass tacks, what the client has to spend.
How much your business has to spend often dictates whether you hire a freelancer, an agency or a full-hog digital marketing agency.
Yet, regardless of your marketing budget, you need to obtain good value, so with that in mind, there is some of the things we think you should ask your web designers, regardless of whether you are spending 1k or 100k on getting your website designed:

– How many pages will get designed for my fee?
– Who’s writing the text?
– Does the quote include getting a mobile version designed?
– How much does hosting cost per month or year?
– Who’s making the website back-ups, the client or the hosting company/website designer?
– Who is supplying the photos?

So, if you have a brochure website designed, these are some of the questions we recommend you ask. Of course, there are a million and one other things to think about, yet these are just some of the things we think you should ask.

Is your plan to rank high on Google and higher than main competitors if so SEO is needed

If you bring a donkey to a horse race, you’ll lose. It’s as simple as that. The donkey may try its best, but it’s going to be a non-contest up against trained horses, ready to gallop faster than some cars.

This is the same as when you go to the bargain basement, get the cheapest website design, and then want to rank high on Google.

So, if you plan on drawing in customers via SEO, that’s organic or local search engine optimisation, the website needs to be designed from the ground up with SEO in mind. so what do we mean by that:

– Good page structure; each service has its page
– Well written content
– The web designers need to understand Google E-EAT
– Need Google Analytics or Google Search Console integration
– Need strong backlinks
– All the on-page and off-page SEO must be white hat and top-quality

Keep things simple

If you visit a web design agency and they give you a headache after every meeting, they are not very good at what they do. Even for the most significant web design projects, we think web designers should aim to keep everything simple. There’s an art form in simplicity.
We don’t mean the customer needs to obtain a fundamental, rubbish website, no, no, no.

What we mean is that everything needs to be carefully planned, time spent on planning, everyone on the same page, and then a quality website is built, with marketing jargon such as Javascript and PHP kept to a minimum and talk about AMP kept to a minimum.
Please keep it simple. Design a website that your customers will be amazed by and find simple.

Maintenance

A kitchen or a car soon becomes a mess if not maintained. Well, the same is true for a company website. It needs maintenance, or it will not function correctly and possibly allow a hacker to access the site.

So, websites need maintenance. And even if website maintenance is lacking, things go wrong, websites go down, things get hacked, and things don’t work as they should. So make sure you hire a web design company that offers website maintenance, good customer service, fast replies to e-mails, etc, so that you feel you are getting the right level of support from your website designers.

Call us for a quote:

If you want a quote, call us to get a new website designed. We have built quality CMS websites in central Cardiff for over ten years.

Designing a solicitor’s website is no different than creating a brochure for any other type of business. Therefore, web designers often ask the same questions that they would ask if they were designing a website for a hairdressing saloon: how many pages are required, who’s writing the text, and have you got photos ready for adding to your website?

Prices typically vary, with our web design agency charging anywhere between £ 950.00 and £5k, depending on how much functionality is needed, how many pages, whether we are writing the text, and how many service pages need to be added. Therefore, often a meeting is needed to gain a very clear understanding of what the customer would like.

The price to design a solicitor website, therefore, is often calculated on the following basis:

How many pages are needed

What functionality is needed, i.e. does a mobile version of the website need to be designed?
Who’s going to be writing the text? The client or the web design company?
Does the client need help improving the business’s search engine optimisation (SEO)?
How many pages are required?

You can actually have some solicitors’ websites that just have one page; these are often much quicker to design. On the other hand, you can have large law firms that offer multiple different services, and these all need their own page and text written for every page that is designed. Therefore, the cost to design a new solicitor’s website is often based on how many pages the customer requires.

Functionality

Some law firms may require just a brochure website to be designed; however, other businesses may want web chat, a mobile version of the website, and CTAs, such as the ability to enter a mobile/phone number on each page.

Content marketing

Ever since the Google E-EAT update and the Google Helpful Content update, it’s more important than ever that the content marketing is really well written. For large solicitor websites, often a lot needs to be written. This could potentially take hundreds of hours to write and proofread, so therefore, the cost to design, say, the new WordPress website for the solicitors will be dependent on who’s writing the text.

How intricate is the design going to be

Just as you can buy an essential car, on the other end of the spectrum, you can buy a hypercar, which is possibly a thousand times the price; this is also the same for website design. You could have a simple 7-page website, or you may want a mammoth website built that’s very intricate, where web developers, SEO consultants, U.X designers, WordPress designers, management, copywriters, and social media managers may spend hundreds of hours to help design a website.

Therefore, a meeting between the web design agency and the solicitors is often needed to understand the amount of work required. Usually, an excellent place to start is to create a site map; determining how many pages are necessary is a beautiful way to determine the amount of work your web designers need.

Does your business need help to improve its search engine optimisation?

It is worth knowing that sometimes, a web design company can design a brand new website for your business in less than one month. However, businesses based in Wales and worldwide often need an SEO company to get the website to the first page of Google. This requires ongoing work to build links, write content marketing, improve the on-page SEO, and improve the technical SEO.

So, if your business requires help improving search engine optimisation, we recommend hiring a web designer or a web design agency that offers this service. Some freelance web designers may not provide SEO services because they require much time. So you may find it better to hire a business that offers both services. Usually, these are your larger agencies, perhaps with 10+ staff, because with SEO, you need link builders, copywriters, and technical SEO experts, so often you need multiple staff to improve a business’s organic search engine optimisation. Therefore, larger agencies commonly have a large team of SEO staff.

What are some of the ongoing costs that our business needs to be aware of?

Hosting:

Website hosting can vary massively in cost; there’s the cheap hosting, and then there’s the super-sonic hosting that large companies offer. We recommend paying for top-quality hosting because Google will rank websites higher in Google’s SERPs, which is faster. The company website needs to be fast on mobile and desktop, so talk to your web developers about their website hosting options. Plus, chat with your marketing agency to see if they can design an AMP version of the website.

Who’s going to be making backups?

It’s essential to make regular backups of your company website because it could get hacked, a plugin could cause a glitch, or simply a change to a part of it could cause it to no longer work. This could cause the shopper to see a 404 page not found error, which could impact your company’s sales.

Plus, if your website has too many 404-page errors, this could damage your company’s organic search engine optimisation.
So, often, you need to hire web designers to help with regular back-ups of the website and offer ongoing support. You may, therefore, want to hire web developers/web designers who provide a monthly package that includes ongoing support, help if needed, and regular back-ups, say once a month. This is because if the website does develop a glitch, you can restore that backup.

Does your business need a new website?

We have worked with countless businesses to design amazing websites, starting at just £950.00. Many businesses hire us simply because we can handle the whole web design process from start to finish. This means we can write the text, offer photography for your company website, and offer SEO services. Prices for our brochure websites vary between £950.00 a month and £ 3k.

We can design websites for any type of business and can also design a brand new website quickly. So, for example, let’s say you are starting a brand new business and need your website live as soon as possible. Often, our web designers and web developers are able to design a new brochure website in less than four weeks. Other websites, such as e-commerce websites, can often take longer for us to design.

Why should we choose your company to design our brochure website?

We have been designing quality, well-built CMS PHP WordPress websites for over ten years. We are simply the bee’s knees when it comes to obtaining a quality website here in Cardiff. Plus, because we have also offered search engine optimisation services for the same length of time, we have vast experience getting companies onto page one of Google.

So, if you want to hire a local business that offers web design and search engine optimisation services as well, why not give us a ring today?
How much does your website hosting cost?

Most web designers we know charge between £ 40 and £ 70 per month for quality website hosting. We offer some of the best prices in Cardiff. For the first year, we often offer our web hosting for free. Then, after that, we offer a fixed yearly price of £140.00.

How much does it cost to get a WordPress website designed by your website designers?

We can offer to design a WordPress website for £950.00, which is for seven pages. We can also design larger brochure websites and e-commerce websites.

Can you write the text for our new website?

Yes, whether you run a solicitor’s practice or any other type of business, we can design a quality website for your company. We can also write the text for your business, helping you to save a lot of time. Even a simple brochure website, with seven pages, can sometimes take a long time to write all of the text. So we can do this work for you. This is another reason why so many businesses hire W&P to design their quality websites.

Why should we hire your digital marketing agency to help improve our local/organic SEO?

We have some of the best SEO minds working for us in Wales. That’s because we have been improving our clients’ organic and local search engine optimisation for over ten years. This monthly service has a minimum pricing of £500 PCM. All businesses considering investing in this process need to know it’s a long-term process that requires the business to be aware that it can take several months to get onto page one of Google.

Do you have experience working with lawyers?

We have worked with law practices to improve their websites for over eight years, so we have experience working with solicitors’ practices based in Wales.

Introduction

Many start-up businesses, especially, face the problem of spending all of their digital marketing budgets on getting a new website designed.

Now, you are probably thinking, well, since we are a web design agency, surely we would strongly recommend spending as much as possible on getting a new website designed, right?

Well, not really, because here’s the thing: If you’re an electrician, you’re going to compete with hundreds, in some cities, thousands of companies. So, a website alone is not going to cut the mustard.

You must think about how you will promote your website; otherwise, it will not attract any visitors.

So, are you going to:

• Spend on social media advertising?
• Are you going to invest in SEO, that’s search engine optimisation
• Are you going to spend on Google Adword advertising?

So, if you have, let’s say, typically a business has around 5k for a start-up business to get their digital marketing rocking and rolling, and you spend all of this on getting a website designed, well, how are you then going to promote it?

This is why, here at W&P, we design brochure websites suitable for start-up companies. We can build these for a starting price of £950.00. Then, we can offer fixed monthly SEO packages, which vary in cost depending on how much competition your business faces.

For the purposes of this article, we will discuss why your company website may not be appearing on Google.

A common question that many businesses ask us is whether SEO is included when our website is designed so that our company websites appear in Google’s results.

The simple answer is SEO is omitted.

So, SEO, which stands for search engine optimisation, involves a massive effort on behalf of an SEO consultant/ agency to get that website on the first page. The reason for this is as follows:

• SEO takes a considerable amount of time
• Your competitors may have invested for donkeys years before you, so you need to beat that standard of work
• SEO is hard, in terms of it needs constant work every month

So, is SEO included in our web design quotes?

The short answer to this question is no; it’s not included. A lot of web design businesses say that “basic SEO” is included in the quote for the website to be designed; this often only means the following:

• They will send the website for indexing
• They will add basic onsite SEO, such as page titles and meta descriptions

This is often not enough work to get any business on page one of Google. In fact, when Google first indexes a website after the web designers have built it, it is more than likely going to be beyond page 10 of Google. So, this is where the work starts in terms of moving the website forward towards page one.

Now, bear in mind that depending on the level of competition, this can take anywhere between 6 months and over a year. So SEO moves at a snail’s pace, but in our experience, if the work is done correctly, that is, white hat, it does take a considerable amount of time.

Here are some of the tools that our web design business uses when we are tasked with improving a business’s local or organic SEO. Please note that search engine optimisation is a separate service that we charge separately for, separate from the web design work.

We use Google Search Console practically every hour of the working week. Namely, it’s a tool made by Google, so the SEO information, such as the incoming links, which pages are indexed, and the average position information for keywords, is 100% accurate.

Yet, Google Search Console is how we communicate with Google; for example, if our web designers have just finished building a website, we need to say to Google, “Hey, we have just built a new website; can you index it?”

You need to link your business’s Google Search Console account to your website to do this. Now, your web designer should be able to help you with this. This is a crucial first step, as you can request manually that some pages get indexed. This tells Googlebot to crawl and index this page now. This is essential because if Googlebot can’t crawl and index the page, then it will never appear in Google’s results.

So, to get a page or blog post indexed, you manually request that it be indexed. We recommend that you use Google Search

Console for this. If the page cannot be indexed, you should get a reason why, such as leaving the no-index tab on.
As you can imagine, if the website is brand new, you may have a number of issues stopping some pages or blog posts from getting indexed. These must be fixed if you want your website to be indexed by Google.

So, with Google Search Console up and running, you can find out the following information:

Have all of the pages/blog posts been crawled?
Are there crawl errors?
Are there any redirect errors?

Contact your web developer if there are any crawl errors:
When you first get your website indexed by Google Search Console, there may be crawl errors. This must be fixed if you want those pages to appear in Google’s organic results.

Is duplicated content marketing holding your business back?

We have met with businesses that have spent a fortune on having their websites designed, yet the phone does not ring, the SEO is extremely weak, and there are no sales coming via the website. Sometimes, this could be because all of the pages, such as the blog posts, have duplicated content marketing.

This could be text copied, let’s say, from a direct competitor or, let’s say, a supplier, yet this can massively damage your business’s organic search engine optimisation. Google does not like duplicated content marketing; on your website, it’s to be well-written, high-quality information.

Google E-EAT

If the web design agency you hire is writing content marketing, they must understand the advice stated by Google E-EAT. This means that if you want your company website to rank high on Google, then you need text that shows that you are an expert in what you are talking about.

Is your website mobile-friendly?

We highly recommend using Google’s Mobile-Friendly Test because if your website is not mobile-friendly, it will not appear in the mobile results. Now, when you think that over 50% of shoppers, when they are looking for a business, use their smartphone, then if you don’t have a mobile version of the company website designed, making the website mobile friendly, you could be halving the number of visitors your website is getting.

So, the website does need to be mobile-friendly.

Could low-quality backlinks possibly be holding your website back?

Some businesses, after they have had their website designed, sometimes try to improve their SEO themselves.

Sometimes, they just hire the wrong SEO company that builds low-quality links. This can be disastrous for a company’s search engine optimisation. Building spam links can be problematic because the business can get a link penalty.

A link penalty can mean the website is taken off Google’s results.

This is called a Google Penguin penalty—it must be avoided at all costs, as it can cause long-term damage to a business’s rankings.

Why not hire us?

There’s a reason so many companies based all across the city of Cardiff have hired us: we build unique, quality websites at very affordable prices. The other reason is that if a company chooses to do so, they can partner with us over the long run so that we can start to improve the company’s search engine optimisation. As we alluded to in this article, it is worth noting that SEO is a slow and lengthy process, so businesses need to keep in mind that they could be investing for a very long period before the sales increase.

Yet there’s a reason why companies have hired us for over eight years to improve their SEO: when SEO works, it can generate many sales for that business.

So, if you need a new website designed or help improving your company’s organic SEO, why not call us?

Date: 03/09/2024

Topic: Web Design

Contents:

• Why it’s so essential to hire the right web designer
• How the web design process works
• Suggestions for things to think about when picking a web design agency

Introduction

So, there are many things that businesses do every day that are crucial for the day-to-day running of the business but often are not deemed that important.

Yet, having a website designed or redesigned can be a make-or-break situation for some businesses. That’s because some of the company directors we speak to say that 100% of sales come online. A well-designed website could potentially open up new avenues for your business, reaching more customers and increasing sales.

So, if they hire the wrong web designer and make a mess of it, they could be losing out on business.

So, here is some food for thought: here’s why you need to hire the right web designer

So, web design is not just about web design anymore; that’s because when you talk to the top web designers here in the U.K., well they will tell you web design is now a balance of the following:

– Offering a good U.X
– Keeping the bounce rate as low as possible
– Writing and adding content marketing that is written by Google E-EAT
– Must be fast, so that you will need super fast website hosting
– Must be mobile-friendly
– Must have good local SEO
– If a national business, you will need good quality national SEO

Here’s how our web design process works. The web design process is a crucial aspect of creating a successful website. It involves several stages, from initial planning to final implementation, and ensures that your website is not only visually appealing but also functional and user-friendly.

So, as with most web design agencies, you will be in the initial stages of the design and, throughout, need to work with the company’s web developers and web designers. Now, it might be that as soon as the brand new websites are designed, you might want to start pushing up Google’s ranks so that an SEO consultant might be involved from the outset as well.

Conversations will need to be had about the following:

– The website’s navigation, for example, do you want a burger menu?
– Who’s writing the content marketing?
– Have you got photographs ready to add?
– Which content management system do you want to use?

– How long it will take the web designers to build the website.

Good web designers stop you from getting bogged down in the detail

Running a business, any business, is hard. It doesn’t matter if you’re a retailer of items or you run a gym; price pressures imposed by suppliers, managing staff, and unhappy customers are massively time-consuming.

So, when you’re having a new website designed, you often don’t want to get bogged down in the details. You don’t want a web developer talking at length about JavaScript the next day about a PHP glitch that’s been encountered. You just want a well-designed website that you like and that your customers like.

In our experience, the excellent digital marketing agencies focus on one thing: your customers.

They ask:

– How can we make their lives easier? Could it be a staff member explaining that product on a YouTube video?
– They ask how they can make the main menu simple to use
– Does the website look brilliant on a smartphone

So, a good web designer asks all these questions. They should then start creating a fantastic website for your business without giving you a headache about the technical side of web design, such as why you need an AMP website.

A good web designer can quickly get to grips with the functionality your business needs. They should also keep an eye on the competition; for example, if they have a CTA stating input your mobile number, one of our sales team will call you back the same day; this functionality should be suggested for your business.

So, a good web designer, we believe, has the following charismatics:’

– Good at knowing exactly which functionality/features your business will need
– Suggests functionality you may need based on competitor research
– Choose a CMS that best suits your business needs now and in the foreseeable future
– Can also offer an SEO, that’s search engine optimisation service if later required
– Offers clear pricing
– Offers affordable yet very fast website hosting

Make sure you’re on the same page

So, when you are shopping around for web design quotes from a local web design agency, you might write an e-mail that goes a little bit like this:

“Hi, Bob Jones
We need a new website designed for our dental practice to help improve our rankings on Google. Can you please give us a quote for a brochure website and a monthly quote to improve our organic search engine optimisation as well?
Kind regards
Karen”

So, that sounds fair, right?

Well, yes, but what’s going to happen here is that you’re going to get wildly different prices from each web design agency and perhaps stupidly low prices from businesses trying to grab your business.

So, instead, add the following details:

– How many pages are you going to need if you are unsure have a look at a competitor’s website, to get a rough idea
– Do you need help to improve your SEO?
– Do you need a mobile version designed? Most of the time, the answer is yes. But you guessed it, often web design agencies exclude this cost in the initial quote
– Do you need hosting?
– Do you need the web designers to buy the domain name?
– Have you got photos ready to use?
This will then provide your web design agency with much more information, and they will be able to make a much more accurate quote based on your business needs.

The problem with some web designers

Some web designers offer what seem low prices, yet when you add on the cost to get the web designers to make the website responsive, to get fast website hosting, plus for them to write the content marketing, well, that initial quote of, say £500.00 is likely to turn out closer to £2k very quickly indeed.

Check out the web designer portfolio.

This will give you a good idea of the quality of the web designers’ work. You might also spot that they have worked for similar businesses or even companies you may know in Wales. For example, you might be a groundworker who knows the owner of a plant hire company. Then, it’s just a matter of you asking that company director for their opinion on using that well-known web design company.

The portfolio can give you a sense of the type of websites the web design business is building. Are they modern or look a bit dated? Do they all look unique and built for that business, or do they all look, well, rather much the same, just with a few different photos?

Do the web designers state they want content marketing for the business?

If so, what’s the quality of the content marketing? Is it good? Does it match the business’s style?

Does the text appear professional, informative, and engaging if it’s a serious business, such as an accountancy practice?

Is the tone of voice different if it’s a new business offering clothing?

Read reviews about the business.

Often, web designers have a Trustpilot or Google Business account and are also members of a web design award website. There, you may see feedback that previous customers have made. Of course, you must deliberate whether you want that business to build your new company website.

Look at their website.

So, a web designer’s website is like the outside of a florist’s, your place to show off how good you are, how creative you can be, and how good you are at your craft.

Yet, so many web design companies have dated websites.

So, you might want to skip to a company that uses the latest web design trends and has a well-designed website because then you know that those features can be added to your company website.

Do also ask the following questions:

Do you have SEO experts in house:

So, a website without SEO is a bit like a bacon sandwich without bread. It’s not even a sandwich.
Well, a website is a bit like this because if you don’t invest in quality search engine optimisation, nobody—and we mean no one—will be able to find it online.

That’s unless you’re lucky enough to have a business that’s super non-competitive, so you jump straight onto the first page of Google’s organic results within a month, which, let’s face it, is unlikely.

It’s unlikely because, in a major city, you often face stiff competition. So, this is why you need a web design company that also offers SEO.

Now, you might want the web design agency to refer you to a “trusted partner” company and the designers working with them because, well, they might be making a profit from just referring you.

So often, businesses want a web design company that has SEO experts in-house. That’s precisely what W&P has. We have some excellent web developers and search engine optimisation consultants, so we can offer both services in-house.

Who’s going to be managing the website hosting?

Good website hosting is essential. Without it, the websites will not be live, meaning shoppers will get greeted with a 404 page not found error if the server goes down. So you need good website hosting, and as with everything else in life, you do get what you pay for.

There’s the super cheap, which often means the hosting is slow and annoying. This could potentially result in you losing sales, as your business is offering a poor user experience.

Then there’s the super-fast, more reliable hosting, which is more expensive but a must, in our opinion. It’s just like buying super cheap engine oil for your car—why would you do it?

Your engine is essential, so you will want to buy top-quality engine oil. Well, take this same mindset when purchasing website hosting. You want the hosting to be reliable and quality, so do purchase cheap hosting from a hosting company that has servers based close to your customers.

Make sure the website is responsive.

We have heard of local web developers charging 750 to make a brochure website responsive, yet the customer may have initially thought this

was all included in the initial quote. So, we include this cost, that is, to make a brochure website responsive, in our quote. So our customers get a great deal when they pick W&P to design their website.

We at this web design agency have an extensive amount of experience designing websites for the construction industry. Yet, as you already know, the construction sector is extremely competitive. Whether you’re a plant hire company, small builder, or massive construction business, you will face a huge amount of competition.

So, how do you stand out from the crowd?

Well, you do need a professional website. However, your web designers need to think carefully about the following:

– Company branding
– Which font will you use? We highly recommend Google Fonts
– How will your company logo look
– Which colour scheme, so hex codes, will you use?
– Videography

Colour scheme

Many construction companies opt for yellow and orange colours when they have a new website designed. This seems to be the default position when designing a website for a demolition company, construction business, or roofing business.

However, for your branding to be memorable, you need to stand out from the crowd, have distinctive branding, and have a good shade of purple accompanied by a good company logo and an auto-loading video on the homepage.

When you look at some of the top construction companies here in the U.K., they have often gone to well-known marketing companies like ours, which tells them to stand out from the crowd, to be different, to use good fonts such as Google fonts, to have a well-designed company logo, and also to have good construction videography.

Typography

So, here are some of the fonts that we would recommend for your construction website:

All the fonts mentioned are all Google fonts

– Anton
– Roboto
– Work Sans
– Oswald
– Bebas Neue
– Montserrat
– Poppins

Hire a good web designer who can offer videography

So, let’s say someone is shopping to add a brand new extension to their home. Well, imagine on the homepage that some excellent drone footage was taken of the large property and the extension you built.

For example, the web designers may have added an autoloading video onto the homepage that shows the time elapsed while your construction company was building a new extension.

That instantly tells the customer about the service your business offers; it’s also likely to grab the shopper’s attention. So much so it could positively impact your business search engine optimisation in the following ways:

– The time spent on site could improve
– The bounce rate may decrease
– You may get a shopping visiting more pages

Don’t get an essential website; get a website designed to impress your customers.
Just for a second, how will you gain more customers?

Via social media?

Via Google Adwords?

Via organic search engine optimisation?

This is all well and good, but where do all those customers end up? Well, that’s one place: your company website. You could spend a small fortune on advertising your business, let’s say on social media, yet if the customer visits your website and is disappointed due to bad design, then your company’s bounce rate could be sky high.

So, when you spend a lot on promoting your business, say, Google Adwords, it’s crucial that the website is well designed. Whether it’s a construction business or any other type of website, your web designers must ensure the following:

– The website is responsive, so it works on Android and iPhone devices as well as tablets
– The website should be fast
– The website has a font that’s simple to read and works on all browsers, such as Mozilla
– The website should have content marketing written by a highly experienced copywriter who understands Google E-EAT
– The text should be well-written and never copied
– The website design agency should understand white hat search engine optimisation methods
– You want a quality CMS, such as WordPress.

Do add a lot of calls to action

So, regardless of the type of website that we are building, whether it’s built mostly using HTML5 or perhaps the web developer is building a WordPress website for you, what’s important is that the page has a lot of calls to action.
So, for a construction company, you may want to add the following CTA

1) Add on social media, such as on Facebook

Now, hiring a builder, let’s say, to build a 70k extension onto your home is a considered purchase, that’s for sure. So, by the web designers adding social media icons and a CTA saying, “Why not follow us on Facebook?” you may increase the number of engaged followers that you get on social media.

This allows you to show your latest work and your latest construction projects. What can happen is that the construction website may only have the projects you completed, let’s say, six months ago.
Yet if the shopper adds you to their social media account, they are much more likely to see your more recent work.

2) Request a callback CTA

Your web designer’s code to write code so that embedded into the actual page is a call-back feature.
So it might simply say, “Would you like us to call you back.”

Then, the shopper can leave their name and their phone number. The web developer can then design the contact form so that you know the shopper left that request for a callback on the page which sells loft conversions. Then, you can have a sales team member call that shopper back.

Have a well-designed company logo.

So, what’s really important when you hire a web designer is that they can also offer to create brand guidelines. This is so that your construction company can get a well-designed, bespoke company logo. The marketing agency should also specify which font to use and what colours to use.

How much should we expect to pay for a new construction website to be designed?

The vast majority of the websites that we build are for construction-related businesses. So, for example, our highly skilled WordPress PHP designers have designed websites for roofers, construction companies, and demolition contractors.

Now, the cost that our web design agency charges is calculated after asking the following questions the client:

– How many pages do they require to be designed?
– Will you be writing the text in-house or with us?
– Do you require ongoing help to improve your business’s search engine optimisation?
– Do you require hosting
– Do you own the domain name, or would you like us to purchase it?
– Do you require videography services?
– Do you require a company logo to be designed
Once one of our sales team members has gained an answer to these brief questions, we aim to write back to you with a quote. Often, construction websites will range from 1k for a small builder, yet we have also designed websites for construction businesses over 10k, so it comes down to asking the above questions. A member of our sales team can calculate a cost very quickly.

Does your company offer website hosting?

We most certainly do, and our website hosting is fast. This is another reason so many construction businesses hire us: when we offer you a quote for our web design services, we can offer a low price to host that website for you.

Does your web design agency have SEO consultants working for you?
We most certainly do, yes.

Many construction companies hire us because we have organic and local SEO consultants. This means that our web developers can design a new construction website, and then, once built, we can start improving the organic search engine optimisation.

So, we could design a WordPress website, and once built, we could hand it over to our SEO consultants, who could start working on improving its SEO.

How long will you design a website for our construction business?

So, if a company hires us to design, say, a 7-page brochure website using WordPress, the cost is often around 950.00.

Yet often, the business will want us to write the text, design a logo, or design the company branding. This will cost a lot more. We would need to offer you a quote based on your business’s requirements.

How do we obtain a quote:

Sometimes, we can offer a quote after a quick telephone conversation. However, sometimes, we need to meet the client and discuss the options we can offer, such as the different content management systems, whether the client requires SEO, and whether they want us to write the text.

Why not call us today:

Why not call W&P? We are a highly experienced web design agency

It’s one of the questions our designers get asked the most.

You guessed it, how long will it take for you to build our brand-new website?

And there’s good reason for that. Every year, we work with many start-up companies. These businesses might be construction companies, solicitors, or, let’s say, a new dental practice opening somewhere in the fantastic city of Cardiff.

Now, even though all of these businesses are different because they are start-up companies, the directors often go through something similar. That is finding offices, having them redecorated, hiring staff, finding suppliers, and yes, hiring that local web designer or digital marketing agency so the business can sing from the rooftops about what services or products it is selling.

So this is where we step in. Often, we are told that doors open on a new shop or business venture in just over a month, and there’s a rush to get a new website designed. This is where we can step in. With highly talented web designers and some of the best SEO experts in Cardiff working for us, we are well-placed to start promoting your business for you.

So, in this article, we thought it would be an excellent idea, to elaborate on some of the factors that determine how long it takes our web designers to build a brilliant, brand new website for your business:

So, let’s jump into it: how long does it take to build a brand-new website?

Content marketing

So, what’s one of the slowest parts of the web design process?

Are you designing the responsive mobile version of the website?

Are you designing the homepage and using JavaScript?

Is it adding the video that automatically loads on the homepage?

Nope. From our experience as highly experienced web designers, it’s the writing of the content marketing. Even if the website is, say, ten pages in total, when you add up the word count on every page, the cookie policy, the legal page, and the main page content, you’re looking at sometimes in excess of 4,000 words even on a small brochure website.

And because the company director often has one hundred and one things going on at that time, when they first launch the company, they often don’t have the time to write the content marketing.

But do not worry; this is also where we can help.

We can add the text to your WordPress website for an additional fee.

So, how many pages does your business require?

Sometimes, we can design some PHP WordPress CMS websites from start to finish in less than four weeks for a client. However, on the other hand, a large business selling thousands of product lines may need an e-commerce website. Now, this might have well over one hundred pages, which means it will keep our web developers busy for at least six months.

The reason for this is:

The client may want us to:

–            Add on-page SEO (Search Engine Optimisation)

–            Add pictures

–            Add text

–            Alter the wireframes

–            To add functionality, such as contact us boxes

–            So, the more pages, generally the longer it will take our web developers, SEO consultants, web designers and managers to work on the website

How much coding time is needed?

If we are coding a website, say using HTML5 or Javascript, the website will be really complicated because, let’s say it’s an e-commerce website with 100 pages, and the customer wants the ability to sort whether items are in stock by low to high prices and also by brand. All of this requires a lot of coding.

So, when a business in Cardiff approaches us to get a new website designed and built, we have to work out how much coding time is needed. How much functionality the client wants- for example something that may seem simple, as sorting items by whether they are in stock or not, is not that simple from web design perspective. There’s often a lot of coding that’s needed, so if we are coding using HTML5 or Javascript, it will take us a lot of time and increase the web design cost.

How many web design/marketing companies are involved?

Sometimes, a business in Cardiff will want to hire one company to improve the search engine optimisation, a separate web design firm, or another company to manage the business’s social media.

So, there’s a lot of separate companies involved, there’s a lot of input from separate companies, all working to complete the website, this can slow the web design process down sometimes a lot. That’s simply because often one company will be waiting on the other, a web design company may well be waiting on a copywriter. The social media company may well be waiting on the copywriter to publish a piece of content marketing so that they can promote on say the businesses Facebook page.

Branding

Sometimes, the company does not have any brand guidelines created. Often, they need to create a company logo, know which font to use, and create a colour scheme for the business.

Then, our web developers will know which hex codes to use when designing the website. Also the company logo can then be added to the website. Then, the same font can be used on, say, the business website, the company business cards, as well as also say on letterheads.

So, we need a website designed, but where should we start in terms of planning?

So, you need to think of your brand-new company website a bit like how you would plan to build a brand-new structure.

When planning a new building, you often hire an architect to design it and draw up a set of plans. Those plans will be used throughout the construction of the structure.

This is the same for your website; you need to create what is called a “site map.”

Now, if you have a brochure website designed for solicitors or a business offering a service, we recommend getting your team around a whiteboard.

Then just begin to scketch out the pages which are needed.

You will begin to see, in the layout for main service pages, that you need an about page, a cookie policy page, and a page for your company terms and conditions.

And then you can start to think, well have we left anything out?

A staff member might say, “Well, we were thinking of expanding our range of services. Shall we add those pages now?” So, sitting down with your team and brainstorming how you want your new website to be designed will help you think about how you want the site map to look.

The site map will help your web developers.

Whether your hiring a freelancer working from home, or a huge, national web design agency, what’s for sure is a site map, provided right at the start, will allow them offer you a much more accurate costing for how much it will cost to get that website designed.

This is a really good idea because sometimes a business, let’s say one located in Cardiff Bay, might get a quote from a web designer, and they say that for that 7-page brochure website to be designed, we would estimate it would be 2k.

Then, once the web design process gets underway, you might start to require new pages, because you see that you have forgotten you want extra pages, such as meet the team, company history page, and also pages which expand into allowing to talk more more your staff, and the skills they have.

A 10-page website may initially be what you think you need, but as the meeting progresses with your web developers, you soon see that you need more pages added, and the web design cost may double or even triple.

So, this is why it’s a good idea to get that whiteboard out, create a site map, get your staff to say around bean bags, and ask them if they require more pages.

Do you require a website to be designed and built here in Wales?

We work with a lot of Welsh businesses every single year. From garden room companies to solicitors, we design unique websites.

Here’s why so many companies, hire us to be their web designers:

–            We build websites fast

–            We can also help improve your company’s organic SEO

–            We are WordPress experts

–            We have been building WordPress websites for over 10 years

How much does a new website cost for you to build?

We can design an amazing, well-designed website. Our prices start from just £950.00. There are other web design packages available. Most websites we build cost £ 2k. Larger websites, such as a new e-commerce website, will cost more.

How much does your website hosting cost?

So, we are quite different from some other Cardiff web developers. The reason is that here at W&P, we often offer the first year of website hosting for absolutely free. This is a massive saving for some businesses because other companies might charge between £40 per month and £70 per month for fast website hosting.

If you get a website designed by us, for say £950.00 and there’s free website hosting, then this is a massive saving for the customer.

Can help to improve our companies SEO once the website has been designed?

Yes, we can. SEO takes a considerable amount of time, depending on how much competition your business faces. For example, it’s much more straightforward to get a local dentist on the first page of Google organic results than getting a car insurance company on page 1 of Google.co.uk nationally.

So if you face, say, ten competitors who are investing in SEO, then it’s much simpler to get that business on page 1 when compared to, let’s say, a car insurance business, which is up against thousands of companies.

So, our monthly fee for our SEO services is dependent on how much competition your business faces.

Do you design WordPress websites, if so how long do these take to build?

So, the vast majority of the websites our web designers build in Cardiff are WordPress website.

We think WordPress is the bee’s knees. It’s an amazing CMS, and that’s why you have thousands of web design agencies that specialise in and build WordPress websites. They know that it’s a really good CMS, and many company directors insist on using WordPress because it’s widely used globally, has been around a long time, and has proven itself as a brilliant content management system.

So, we would say most of the new brochure websites that our designers design every week, whether for a construction business or a solicitor, let’s say, use WordPress. Often, the company also hires us to manage hosting to improve the company’s search engine optimisation.

Introduction

Some things businesses buy the same items on a routine basis, such as a stationery order, yet for businesses, a website might be something that they purchase, let’s say, once every ten years.

Therefore, the company director may know that the current website looks a bit tired and dated and is in need of replacing.

The company may, therefore, want to redesign the website, yet not know how the web design process works exactly here at W&P.

Some people may say the web design process is straightforward. It is surely just a matter of explaining what you want and letting the web designers get on with the work.

However, most websites require a range of different people and skill sets to design and build the website. You might need new copywriters to write all of the text, a videographer to make the video from the autoloading video on the homepage, a web developer, a web designer, and a U.X, that’s user experience expert all working to build the website.

What type of web design company do you require?

Therefore, how many people you require will often dictate what type of web design company you will need. For example, do you need a freelancer because you have a rather restricted marketing budget?

Would you need the whole hog, everything from a web developer to an expert SEO consultant? If so, you may need to hire a web design agency.

So the first thing we would say is that you have to think about whether the company you wish to hire has all the skills you need to design the website, and whether other companies will need to be brought into the mix.

So, first things first, consider the following:

– Do you need a photographer?
– Do you need a videographer?
– Do you require a copy writer?
– Do you require an SEO expert?

Why do so many businesses come to W&P to get their website designed?

The simple answer is we are a recognised name, a trusted brand, and a trusted set of hands to design the website because of our long standing within the web design industry. With over 10 years of experience, we’ve been designing websites for a very long period, building a rock-solid reputation for quality.

So, in a nutshell here’s why so many companies hire us:

– We specialise in designing WordPress websites
– We also offer SEO services
– We offer very competitive pricing
– We can take care of writing all of the text
– We aim to offer fast turnaround times, whether it’s a brochure website or a large e-commerce website we are building
–
As an agency, we not only design quality websites at speed but also offer long-term partnerships. We can work with you to improve your organic and local search engine optimisation, ensuring your website continues to grow and evolve.

Do set timescales

So the next thing we would encourage you to think about before the web design process even begins is to ask how fast the company can design the website. If your waiting an eternity to get a brand-new website built, well, you may have wished you had gone else where.

And sure, there are web design agencies quick to send you the link to make a deposit payment, but before you do just that, do enquire how long it will take to complete the wireframes or the design.

As we have heard of companies waiting over 6-months for a basic 10 page brochure website to get designed and built.

Now, it’s all good to get a website designed for as cheap as chips, but if the website is put on the back burner for, let’s say, multiple months, it’s worth paying a bit more for a company that can design the website faster?

Well, we think so, this is always why, when our web designers get super busy, which normally is during lead up to Christmas as the peak of summer, we always honest and transparent with customers, before taking a deposit. We always try to honestly estimate how long it will take us to complete the website, rather than those web designers, where sales agents on commission and just want to take a up-front desposit, then having you hanging waiting for months for website to be designed.

Speed and quality

Then you have to balance speed and quality; the last thing you want is an overly basic website, so you need it designed fast, but don’t settle for an over simplistic website.

Kick-off meeting

Sometimes, a relatively simple website needs to be created; let’s say there will be an up-coming event in Cardiff, or a famous comedian is coming to town, or a music event; therefore, a rather simplistic website is needed to promote the event.

In this case, the client might state to our web designer over the phone what they want, and with a few emails, they can start writing the code that PHP to design a fantastic website for that business. So sometimes, we don’t need multiple meetings for the more straight-forward type websites.

However, more often than not, a much more intricate website is needed, a website this going to have to last the test of time, let’s say, the next 10 years it may well be serving that business. So often, they need to be a kick-off meeting, and when we say that we’re not talking about football, we’re talking about starting to whittle down what the client wants in a meeting with our web designers and the client.

So, in this meeting we often talk about typography and how many pages will be needed, the site structure, and brand guidelines, as well as discuss who will be writing the content marketing for each page.

Design the website

So often, before the designer even starts to write one piece of code or add a paragraph to the website, a lot of conversation is going on beforehand to make sure us web designers and the client are singing from the same hymn sheet.

Again, if it’s a rather simplistic website and sometimes our web designers can get on with that after, let’s say, a phone call or a few emails.

However, if the website is more technical, with many pages and complex features are needed, then many meetings will be needed. We’ll need your input and feedback at every stage. Your understanding of your business and your audience is invaluable and this will need to be incorporated into the design, and we’ll work closely with you to ensure the website meets your expectations.

We will also need to talk about which CMS, that’s short for content management system is right for your business
There is a huge range of content management systems out there. You’ve most probably heard of Squarespace, WordPress, and Drupal, to name a few?

So, there needs to be a conversation about which content management system you want, which will work best for your business, what will suit your businesses needs now, and in the foreseeable future.
Often, most brochure websites we build, so that’s a website that doesn’t take online payments, normally most of the time we recommend WordPress.

With that said, WordPress is now so well known, that many company directors will have owned several WordPress websites, and want the same CMS used. Often this is because, they find the WP Dashboard really well designed and laid out, plus, often the business may have had this CMS for say the last decade, so they now want WordPress again, as its served that business well.

Hosting

One of the next conversations is about hosting, as hosting prices can vary quite massively depending on the website’s speed.
So, depending on the budget, we can recommend different website hosting we can offer. We would recommend paying more for fast, reliable hosting.

Low quality, cheap hosting, we think is a false economy. If the hosting so slow, it is holding your businesses organic SEO back, well, we think this is not good, and the business should pay more for better quality hosting.

Copywriting- who’s going to be writing the text?

A considerable part of the web design process is getting the text right- or as web designers call it adding the content marketing. This too much text can be off-putting to the shopper, so much so that they leave the website and are overwhelmed by large blocks of text, this causes a sharp increase in the companies “bounce rate”.

However, on the other hand, if you don’t provide enough text information, which might not answer the customer’s query, leading to a high bounce rate again.

So its about getting the balance right, not too much text, its over whelming too the reader, not too little, that it doesn’t answer the customers questions.

Google E-EAT

So, because of the “Google E-EAT” update, copywriting, that’s the content marketing needs to be written by an expert, and we here at W&P are a web design businesses like ours work closely with the company to ensure the content marketing is high quality.

Final design
Once you’ve added the content marketing, added the photos, and worked with the videography company to the homepage,

it’s often then time to hand a temporary link to the customer.

A temporary link will then show what the website looks like, and the customer can request any adjustments they may want made.

Sign off and then the new website goes live

After the customer is happy with the final draft of the website, and then it’s just a matter of launching a website and placing it live so your customers can see it.

This means our web developers can then put the website live on that domain name.

Have you designed many websites?

With over ten years of experience, we’ve been designing content management systems for many local businesses, for a very long period of time.During that time, we’ve accumulated solid organic SEO skills, making us a reliable agency to work with.

In terms of designing websites, we’ve worked on a huge variety of websites ranging from large online retailers, retailing product lines in excess of 1000 products, right through to working with smaller construction-related businesses.

I haven’t got much time. Can you handle most of the web design process with little input from us?

This is a question that is really important to answer because it’s a situation that a lot of company directors find themselves in. Often, when you need a brand-new website designed, the website needs to look absolutely amazing, but it is often needs to be designed at a time when a director is starting their business, so they haven’t got much time.

The company director might, for example, be looking for suitable office premises, interviewing a lot of staff, or just setting up a shop and adding stock to it, which can be hugely time-consuming. So, this often comes a time when they deal with everything from shopfitters through to estate agents.

So often, the customer hasn’t got the time to work that closely with the web design company to finalise the design or even be able to write the text. Therefore, the client needs a web design company that listens carefully during an initial meeting or phone call and then can translate that into wireframes of designs the customer can look at and improve.

Thankfully, at this business, we pride ourselves on our ability to quickly grasp your business, its DNA, and its culture and start to come with design ideas.

Many clients like this because they are often so busy with other tasks that they want a web design agency like W&P to start making decisions and implementing ideas without going through multiple meetings.

Meetings are often needed, such as a kick-off meeting and multiple other meetings, if we designing larger e-commerce websites, using WordPress and Woocommerce.

What about website hosting and updates? Who takes care of this?

Here at this web design company, we can offer managed hosting via A2, we can charge a monthly or yearly fee for this service. We recommend managed hosting because we can make regular website backups, but this is more expensive than just regular hosting.

Again, the customer needs to carefully consider how much they’re willing to spend on website hosting.

How long an average does it take to design a brochure website from start to finish?

So, somebody might be just taking the plunge into self-employment or starting a new business venture, and often, they quickly learn that a lot of web design companies, they often make them wait a minimum of three months to get the website designed.

Often this is due to back-log of work, or that the company hasn’t got enough web developers in, to work on starting your website.

However, because we have such highly skilled PHP web developers working for us, we can sometimes, and this is more often than not, design a website in less than four weeks from start to finish.

What CMS does your business use the most and comes highly recommend by your web designers?

Like many web design agencies, we highly recommend WordPress. We’ve used this type of CMS for a long time now, so we have an excellent working knowledge of how WordPress works.

How much does a seven-page website cost?

We can offer a quote of £950 to design a seven-page website.

Does writing the text cost extra?
Yes, we can write the text as part of the where design process, but this does cost extra. Generally £75.00 per page, where our copywriters are required to write the main pages.

What type of businesses have you worked with in the past in Cardiff?

We work with everything from leading dental practices to well-known solicitors to construction companies. We work with a massive range of businesses because we’ve been designing websites for over ten years and have worked with diverse companies in that timeframe.

If we want amendments made to the website later, is this possible?

Most definitely, we charge a fixed hourly fee to amend the website if needed at a later date. For example, the customer might want a new product page added, so we can charge a fixed hourly fee and offer an estimate before we start any work.

Are you able to design an e-commerce website using WordPress?

Yes, many e-commerce websites use WordPress and Woocommerce, we can design a quality WordPress site for your business.

Why should we choose your marketing agency?

There are hundreds of different web design businesses located all across Wales. These businesses may well be freelancers, right through to an agency employing more than 80 staff. The reason why so many people choose us is because we aim to make the web design process as simple as we possibly can for our clients.

We keep things simple

We know that many companies use a lot of marketing jargon, which clients often don’t like. Many businesses also don’t like it when an agency hides extra charges within the fine print, such as making a website responsive or charging high costs for monthly hosting fees.

So, there are two main reasons why people choose our business: we make the web design process simple and straightforward and are very transparent with our prices.

For example, our website hosting costs are some of the most affordable available in Wales, and then there’s the fact that we design all of our websites for a fixed price and we always make them responsive for that set fee. This is quite unusual because many web designers charge extra for making the website mobile friendly.

So, break down the web design process into four simple steps for us?

The first stage is a kick-off meeting

This is to understand how many pages are needed, who will write the text, which website hosting you want, and then get a good idea of the design you want.

The second stage is for the designers to start designing the website

The designers can begin adding the text code and new pages to design the website

Can you create a website and write the text in Welsh?

We are often asked by the client who wants a combination of the English language and the Welsh language translation added to the page. Therefore, we can add the Welsh language to any page you like, and you can do this for everything from the About Us page to writing the legal text at the bottom of the website.

Have you worked with many large Welsh businesses?

We most certainly have are working with some well-known companies and brands right here in Wales.

These brands work across the U.K and are, therefore, national companies, and we have experience working with them.

Do you have experience improving a businesses marketing from start to finish and helping it grow over a sustained period of time?

We most certainly have taken businesses which have more or less started as self-employment-type business structures to help them grow over a very long period.

Therefore, we pride ourselves on partnering with the business in the long term to help it grow. Web design is a stand-alone service, yet what often happens then is often the company wants to come on board with us for us to improve the companies organic SEO, we can offer this service, which is charged monthly.

How can we obtain a web design quote?

We can provide you with a web design quote quickly. We often aim to turn around quotes within three working days. For a brochure website, we can usually offer a quote immediately on the phone.

If you would like to obtain a quote for any of the following services, then do contact us today:

• Local SEO,
• Organic SEO
• Web Design

Introduction

Business is hard!

We know that’s quite a statement, but getting any business off the ground takes grit and determination.

Yet, many businesses we think fail simply because they go to the wrong marketing company in the very early days of the business’s starting up. They either get a cheap website built that says nothing about the company or the brand, or they get their search engine optimisation is not done right; the company might use what’s called “black hat” methods, which means sooner rather than later, the business gets what’s called a “Google algorithmic penalty”- which basically means, often it gets de-indexed, removed from Google altogether on the organic search engine results pages.

So, with that said, how can our web design agency help you:

Branding and website design

We know that most start-ups and entrepreneurs are strapped for money at the start, but does that mean you need to choose an overly simplified, basic, and rubbish-looking website?
Well, we think not.

That’s because there are web designers out there who will give you a website that’s so basic, bland, and boring that the bounce rate will be super high.

But we are not like those businesses. We design high-quality WordPress websites with up to 7 pages, are well-designed, and offer a starting price of just £950.00.
We are sure you will agree that at that price point, it’s an amazing price that most start-up companies can afford.

Help to improve your company’s Search Engine Optimisation

So, we are not one trick ponies here at W&P- why do we say that with so much confidence?

The answer is simple: We have SEO consultants with over ten years of experience. So, you could hire one of our super-talented web designers to design a fantastic website for your business.

Then, as soon as all the pages have been designed, the logo put on, and images and text added, our SEO consultants can start working on improving your company’s ranking on Google.

Is SEO a fast process?

The answer is no.

SEO is slow, very slow. Now, that’s not to put you off; here’s why. Stay tuned.

If done right, SEO can place you on the first page of Google, which, for some businesses, is a massive competitive advantage. However, we can overemphasise the phrase “if done right” because it needs to be done in a white-hat way that follows Google’s WebMaster Guidelines.

How our web design agency can help:

Well-designed websites starting from £950
Start-up businesses often have many things they need to purchase, such as office premises, stock and hiring staff.

Therefore, we recognise that some companies will want a website set-up that looks amazing but may not want to fork out thousands of pounds. This is why we can design and build up to 7 pages for £950.00. Most websites we create are built in less than one month.

So, whether you are opening a hairdressing saloon, a new restaurant or an accountancy practice here in Cardiff, we can design a fantastic WordPress CMS website for just £950.00
SEO packages available from £550 PCM

Many start-up companies and entrepreneurs know that most of their customers will come via Google.co.uk.

A lot of businesses hire us not just because we have really good web designers working for us but also because we can help improve your business’s search engine optimisation. For example, we can help get your company onto page one of Google here in Cardiff. We have worked with many businesses based right here in Cardiff. We offer our organic SEO services, which are white hat, starting from £550.00 per month.

Help to promote your business on social media.

So, let’s say one of our copywriters writes a long article, say 3,000 words, and it helps to improve the business’s organic search engine optimisation. We can also promote that article on social media, such as Facebook, to get even more visitors, generate more brand awareness, and help improve your company’s digital marketing.

Why choose our web design business?

Why not call us if you’re about to start a new business? We can design quality content management system websites starting from £950.00. We can then help to improve your organic and local SEO, with starting prices for our white hat

SEO, starting from £550.00 per month.

If you want to know more about our web design and SEO packages, call us today.

Hiring an excellent web designer to create well-designed landing pages is crucial for several reasons. The main reasons are that the web design can help reduce the company’s bounce rate and convert visitors into sales.
So, what constitutes a well-designed landing page:

Well, here at W&P, we think a well-designed landing page is one:

– Follows the advice of Google E-EAT
– Is helpful
– Simple to use
– Works well on smartphones and tablets
– Has a low bounce rate
– Google Analytics shows the page has a high dwell time
– A lot of quality do-follow backlinks are leading to that page

It must have a clear purpose.

When many businesses are looking to hire a Cardiff web designer, they might think, “We only need a one-page website, or let’s say a three-page brochure website.” Actually, however, we believe it’s worth paying more for your new website so that each main service or product category has its own page.

So, for example, let’s say our designers this week are designing a website for a new solicitor’s practice that is about to open in the Cardiff Bay area. Well, we would recommend to them to add a page for each different service they offer, not to group all the service descriptions onto one page.

So, you should create a landing page for each leading service you offer.

And why do we recommend this?

Well, it’s simple: Google algorithms will crawl and index each page on your new company website.

Google uses something called “Googlebot” to do this. Now, if you have created a landing page for each service you offer, it’s much clearer to Google what services and products you offer.

That’s because of the following:

Each page is likely to have its own:

– Page title
– URL Extension
– Anchor text
– Alt text
– Content marketing
– Page titles H1 through to H6
– Meta title
– Meta description

So, in a nutshell, you’re sending a much clearer signal to Google about what services/products your business sells, making it much simpler to later, if you so wish, improve the search engine optimisation for that page.
So, how much will it cost to get all of these extra pages added?

The good news is that some digital marketing agencies in Wales charge in excess of 2K to get a 10-page website designed, plus the monthly hosting cost and the cost to make the website responsive. Then, the web designers are likely to charge extra to write the content marketing and supply the stock photography.

However, the reason so many people come to W&P is simple: We have a starting price for a 7-page brochure website, starting from just £950.00. So, it’s clear to see why our web designers are so busy throughout the entire year.

CTA

CTA stands for “call to action”- a simple box saying “Would you like us to call you back?”- could have just a brightly coloured box. In that box, someone could leave a name and number, and a sales representative will know, for example, that the box filled in was on the page for a BMW M3 car.

The sales representative can then simply call the customer back. So, having boxes and calling CTA helps you contact the customer.

It hasn’t got to be the customer leaving the phone number. It could be:

– Asking the shopper to follow your business on Facebook
– To sign up to a monthly newsletter
– Go to web chat and ask customer service a question.

Your website must be responsive.

A good landing page design must be responsive. Your web designers must ensure that the landing pages they create are responsive. This is for two reasons. One, Google switched to “mobile-first indexing” some time ago, meaning Googlebot crawls and indexes the mobile version of your website before it indexes the desktop version.

So, this is one reason you need to design a mobile-friendly website.
The next reason is that many shoppers will find your company website on a smartphone or tablet, so the website must be “responsive” to work on that smartphone.

How we can help:

If your business, based in South Wales, needs a new website designed, why not call us? We can design and build a brochure website for just £950.00. If you would like a high-quality website designed, do call W&P Web Design.

Meta title:
How to create well-designed landing pages
Our web designers explain how to design well-designed landing pages.

It’s more important than ever that your company website is “responsive,” yet this is often not at the forefront of some people’s minds when they are having a new website designed by local web designers.

Often, a director or a self-employed person will fire off a few emails, asking local web designers to offer a quote for a 7-page website. Then, you might sit back, have a slice of lemon drizzle cake, and drink tea while waiting for the replies.

Then, automatically, a lot of people are drawn to the price: what the various web developers charge for designing a basic brochure website.

It’s also common for marketing companies to attach a lot of sales literature explaining why you should pick them.

They may waffle on forever and a day about previous brands and businesses they have helped. Yet what often gets lost in that, say, 25-page PDF document about the web design company waffling about how good they are is how much the web design essentials cost.

Such as:

What is the ongoing hosting going to cost?

– How much will the domain name renewal cost for that business?

– How much will it cost for the web designers also to do the copywriting work

– And yes, you guessed it, how much do you need to make the website mobile “responsive”?

So, let’s jump straight to the good part, where some web designers in Cardiff might charge, let’s say we have heard £750.00 to make an essential brochure website “responsive”- well, here at W&P, we are different.

How are we different?

We are different because every single one of our websites, whether it’s a brochure or an e-commerce website, is always made to be mobile-friendly. Even if a business here in Wales comes to us for a quote, and not once in meetings or on the phone does it mention making the website “responsive,” we know they will need it.

So, just like a car needs fuel to move forward, it’s essential. We know that over 50% of your organic traffic from Google.co.uk is going to be from a mobile phone or tablet. We also know that Google has introduced “mobile-first indexing”—meaning Google’s algorithms want to crawl and index the mobile version first.

Google also will not rank a business high in the SERPs, the organic results, unless the website has a mobile version designed.

Google doesn’t want thousands of shoppers who are shopping for an item on an iPhone or Samsung Android phone to have the website not work and “snap” to the screen size.

So, Google’s algorithms now use whether or not your company website is responsive as a ranking factor.

What are Responsive Websites?

Having a responsive website sounds technical, right?

Well, from a customer’s perspective, it just means the page layout fits the screen, and you can leave all the complicated web design stuff to us. But from a shopper’s perspective, they just want the page to load on a smartphone or a tablet and for it all to work, and that’s exactly what our web developers can do for you.

Are you thinking about investing in SEO?

U.X

If you want to improve your company’s search engine optimisation, then your company website must offer a good user experience. Here are some of the ways that you can improve your companies U.X:

–            Have a responsive website

–            Reduce company’s bounce rate

–            Improve dwell time.

Do you need a new website designed?

If you own a business here in Cardiff, Wales, and you would like to improve your company’s digital marketing, here’s how we can help:

–            WordPress web design

–            CMS web design

–            Local search engine optimisation

–            Organic search engine optimisation

–            Social media marketing

Why choose W&P?

We have been designing top-quality, well-designed websites for local businesses for over 10 years. If you would like a website designed, contact our highly skilled web designers today.

Web Design

Sometimes, when you get a quote from a web design agency, they will send a detailed breakdown of what they can offer as a business within a PDF document. Sometimes, there can be so much jargon, saying that they can offer super fast hosting, a well-designed content management system, and a responsive website.

Therefore, often, the company director’s eyes quickly switch to the quote and may go with the company that seems to be offering the best deal.

However, sometimes, low web design quotes exclude a lot of what you need as a business. For example, in the fine print, it might state that they charge extra to make the website responsive.

In our view, this is a bit like a car dealer specifying a price yet then saying, well, later on, that price doesn’t include the wheels or tyres on the car. Just as tyres are essential to a vehicle, having a mobile-responsive website designed is crucial as well.

What is a “responsive website.”

The great Steve Jobs designed tablets, and now many people use smartphones to find local businesses and products they want to buy. This is more convenient for the customer, yet from a web design perspective, web designers globally must now also make sure that the website works on tablets, desktops, and smartphones with different operating systems, such as Android and Apple iPhones.

The phone must “snap” and be responsive to the size of various screens, from a small iPhone to a tablet or a giant desktop screen. Therefore, the website must be responsive and “mobile-ready.”

Google’s Mobile First Indexing

Google’s brilliant algorithm made the move to “mobile-first indexing”—sounds complicated, right? Well, it’s not really. It just means that Googlebot, the bot that does Google’s crawling and indexing, crawls the mobile version of your website before the desktop version.

So, we are making a point that Google’s algorithms now prioritise mobile indexing. First, the website must be responsive. Still, more than that, excellent web designers, UX designers, and developers must constantly improve the user experience, making the website faster and simpler to use.

This often means that for large e-commerce businesses, hundreds of hours of “split testing” are needed to refine the design and improve it.

So it’s a bit like a whiskey maker; they have to perfect their way of distilling whiskey to get the taste, well spot on. This is the same with a website; you can spend hundreds of hours designing it and writing Javascript until you are so tired you fall off your chair sideways, yet what matters is what your customers think of the website. Do they find it simple to use? Are they spending a long time on your website because they like the products and the valuable information you offer? Or is the bounce rate sky-high? Because your web designers have made the website difficult to use?

So, here are some of the reasons why your company needs a well-designed mobile version of your company website:

Improved User Experience

UX is now an important part of search engine optimisation and web design. Google uses something called “Google’s RankBrain”—artificial intelligence—to decipher how well your business is answering that query.

For example, is the shopper spending a long time on your website? Is the “dwell time” therefore very high?

What’s the bounce rate like?

Was your business the last company clicked on in the search engine results pages (SERPs)? Therefore, did you answer the customer’s question or provide the customer with the product that they wished to purchase? Or did the customer return to

Google’s SERPs to have to go to another business to find the item they wanted?

Google’s RankBrain uses this data from hundreds, if not millions, of shoppers who use Google Chrome and Android devices to decipher how happy shoppers are with your website.

Better Conversion Rates

If your website is more straightforward to use, for example, a shopper shopping for an item well on the train on the way home from work can find what they want quickly, they are more likely to purchase from you.

If, on the other hand, it’s challenging to find an item or the website takes a very long time to load onto a smartphone, the bounce rate may increase. So, it’s not just about having a responsive website; it must also be straightforward.

Faster Load Times

Whichever web design agency you hire must design a website that is super-fast. This means that the website must be fast whether the shopper is shopping on a desktop, mobile, or tablet.

Increased Engagement

If expert web designers have designed your company website well, they will know that a well-designed website will have a higher dwell time. Plus, also the website will have a lower bounce rate. This means that because the website is so simple, shoppers will continue shopping for longer. However, if the website is poorly designed by your web designers, for example, it’s slow, or the main menu is just complicated to use, then what can happen is the business will rank lower in Google’s SERPs.

Improved Analytics

If your company website is well designed, you will help shoppers get to the products or services they want much more simply. If your website is a piece of cake to use, then this can improve dwell time, which many SEO consultants and web design companies believe has a positive impact on the company’s organic search engine optimisation.

How we can help

We are based in Cardiff’s city centre, in South Wales. We differ from many other web designers in offering quotes included in our fee to design a responsive and mobile-ready website. So, where some web design agencies can charge more than 1k to make a brochure WordPress website responsive, we actually include this within our fee.

Our websites, therefore, offer Welsh businesses amazing value for money. We can design a 7-page high-quality WordPress website for as little as £950.00, so it’s clear why our U.X designers, web developers, and WordPress web designers are busy throughout the year designing high-quality, amazing websites for local businesses.

We also have some of the best SEO consultants working in-house, meaning that once your brand new CMS website has been fully designed, we can start work straightaway on improving your business’s organic and local SEO.

As with all things in life, you get what you pay for, a cheap mattress equals a bad back, cheap shoes often equals discomfort, and a cheap website can usually mean, well, corners get cut.

What we mean by that is that often, the website will be relatively essential if you pay a pittance for it. This has knock-on effects on your business’s search engine optimisation, meaning more work—sometimes vast amounts of work—is needed because proper SEO work can start.

And what do we mean by proper SEO work?

Low-quality spam marketing may need to be rewritten, duplicate content removed, alt text changed, on-page SEO improved, and spammy anchor text. Hundreds of hours are sometimes required, not to improve a business’s SEO but to get the website to the point where the website is not deemed spam by Google.

So, if you pay cheaply, you often have to fork out more to improve the website later on down the road. That’s if you want to improve your business’s organic search engine optimisation. You may want to; you may be happy with no organic traffic and just direct shoppers to your site by word of mouth or, say, a business card.

However, most businesses want to rank highly on Google and to do so; your website must be well-designed.

Website design and your business SEO are interconnected and here is why

U.X

You need to create a positive user experience; to do that, the website must be well-designed. To be well designed, you need to offer helpful information written with the guidance set out by Google E-EAT in mind. Plus, the website must provide a good user experience, so be fast, responsive, and simple to use.

If the website, on the other hand, has a low dwell time and a high bounce rate, the website will rank lower in Google’s results.

So, for a business’s organic search engine optimisation to be a success, these are some of the attributes the site must have:

– Be super fast
– Be mobile friendly
– Needs well-written content marketing
– Be simple to use
– Must have quality backlinks
– Work well on mobiles and tablets, as well as desktops
– Must be a white hat

The content marketing needs to be of good quality

It’s well worth paying extra for a really good digital marketing agency, such as ours, to write the content marketing for you when the website is initially being designed. So, ask your web designers if they have copywriters.

If they do, hire the best copywriter to write the content marketing, as this can get your business’s SEO off on the right footing from the very start. It simply means Googlebot, when it first crawls and indexes your website, will see that each page should be well written, helpful, and written in accordance with Google E-EAT.

Then, Googlebot will tell Google’s algorithm that the website has good quality, white-hat content marketing. This simply means that your website should be indexed by Google in a higher position.

So, if your web designers do not have copywriters working for them or do not offer the service of writing the text, consider choosing another web design agency.

If they do have copywriters working for the agency, ask whether the content marketing will be written in accordance with Google E-EAT. This is absolutely essential.

Only hire web design agencies that write content marketing using white hat methods in accordance with Google’s

Webmaster Guidelines and Google E-EAT.

It is well-designed but also keeps technical SEO in mind.

Sure, the website must look good; otherwise, the bounce rate will go sky-high. However, with that said, you must consider the website’s technical SEO. So make sure the site architecture is good, all pages can get indexed, and you have good website security in place.

In conclusion, here’s why you should choose W&P.

We have designed WordPress websites for local Welsh businesses for over ten years. We have also been offering SEO services, so we are well placed as a business to create a fantastic website for your company and help improve your company’s organic SEO.

With web design prices starting from £950.00 and SEO packages starting from just £600 a month, we have a digital marketing agency to call.

We can also offer to design a website for your business, with WordPress web design packages starting from just £950.00.

We are the Cardiff web design business to call. We have two WordPress designers with over ten years of experience designing high-quality WordPress websites, so call us today.

When you think of one of the most important elements of any website, it is undoubtably the contact form. Without this, your customers could not send you a message to enquire about the products or services you sell.

We have used WordPress contact forms on numerous websites that we have built. Often, the customer wants them placed in the footer or the side of every page. When they have a brochure website built, some customers sometimes want a Contact Us form on the Contact Us page.

So, what exactly is a WordPress contact form plugin?

A contact form is simply an embedded form on the page, and web designers can design as many fields as possible. For example, you may have a field for contact number, name, and e-mail and a drop-down box to direct the message to the right person within your company.

How to protect your new WordPress website contact form from spam messages

It’s important to note that even if you use the most sophisticated honeypot systems and anti-spam filters, your contact form is not impenetrable. Spam bots, the really good ones, can often still work out ways around the spam filters and then send you messages.

reCAPTCHA

this is one of the oldest but still one of the best methods of trying to minimise the amount of spam messages a business gets. That’s to use reCAPTCHA messages to stop spam. What reCAPTCHA asks the shopper to complete a quick task, such as “click on the pictures of cats”- this is simple for us humans, but some spambots will struggle to complete this simple task.

Honeypot trap.

So, a honeypot trap occurs when a spam bot fills out a hidden contact form. The spam filter knows that it’s a spam message because it is not visible to the shopper.

Contact form 7

This is only one of the most commonly used contact forms on WordPress. It currently has well over 5 million active installations, so this is one of the reasons why our web design company regularly uses Contact Form 7: It’s one of the most popular contact forms, and it has regular updates as well.

There is even a free version of Contact Form 7 for your business to use.

WordPress WP Forms Lite

This is another free or paid-for plugin that’s really good. WordPress web design agencies across the world use it. It’s light, brilliant, and very simple to install.

Forminator

A very good plugin used by many web developers is Forminator. It’s very simple to install. It’s brilliant, and if you want to upgrade to the paid version, it doesn’t cost that much to do at all.

So, which WordPress contact forms does your marketing agency frequently install on your customers’ websites?

Ninja Contact Form (WordPress)

Like most WordPress web developers, we use Ninja Contact Forms. It’s a great contact form that is simple to set up and install.

Gravity Forms

We also highly recommend trying Gravity Forms. It’s simple to set up, and there are many different options for altering the form’s functionality.

We highly recommend WPForms

On the vast majority of brochure websites we build, whether for a used car dealership or, say, a carpet shop, WPForms is excellent because it suits most businesses. It’s very simple to install, has a range of really useful features, and even comes with anti-spam filtering.

Do your research by reading blogs like this.

Read articles like this to learn about the different available contact forms.

Choosing the correct contact form for your business is essential because if you make it too hard for a customer to contact you, you will likely abandon filling in the form altogether. This contributes to a higher bounce rate, meaning not only could you be potentially missing out on sales, Google’s algorithm will pick up on the high bounce rate and low time spent on the site, and Google’s algorithms are likely to rank the website much lower on Google’s organic ranks over time.

So, instead, make sure that your company website offers a good UX. One way to do this is to ensure that the Contact Us forms are super simple.

Customise the form.

Then, it’s time to customise the form. You want to capture as much information from the shopper as you need, yet you don’t want to make the form too time-consuming for the customer; otherwise, the bounce rate is likely to increase.

So, make sure you capture only the information you need with the minimum number of boxes. For example, if you sell cars, just a phone number, e-mail, and the vehicle’s model are all a sales representative will need to make the call and clinch the sale.

Make sure that you set up some protection.

We recently worked on a customer’s website. They had a WordPress website to serve their business, which operated in Newport and Cardiff, which is in South Wales. We worked each month on improving the business’s search engine optimisation, so for those who do not know, the business simply wants to rank higher in Google’s organic results.

Yet the web developer didn’t set up a spam filter on the website, so we found that the customer was getting a spam message every 10 minutes.

This flooded the business’s inbox, so much so that it filled the whole inbox with spam. So, as you can see, unless this is fixed quickly, and we did fix it, the customer could have missed out on sales. Plus, the customer is likely to have received a “failed to send” automated reply, frustrating the customer.

So, do talk to your web designers and say that when they design the website, whether it be using Drupal, Joomla, WordPress, or any content management system, make sure that they set up anti-spam, whether it be honeypot or a different kind of anti-spam such as reCAPTCHA.

Do you own a Cardiff business and require web design services or help improve your company’s search engine optimisation (SEO)?
If so, do call us. We have been building WordPress content management systems for many different Welsh companies for over ten years, so we have experience working on everything from dentists’ websites to construction companies’ websites. Our websites are high-quality, well-designed, and affordable, so call our web designers today.

When you initially build a new WordPress website, you might be over the moon with the design and pat the web designers on the back saying “great job”. However, a lot of unnecessary plugins installed within WordPress CMS might be installed.

This in the long run, could hamper your business’s SEO performance. This can significantly hold back the website’s organic visibility because Google’s search engine algorithms might will rank your company website for slow loading times which cause a poor U.X (user experience). A slow website can deter potential customers and affect your business’s online presence and the success of your businesses search engine optimisation.

Page Builder Plugins

Which page builder plugin do you have installed?

We would say it’s widespread, and very common for many WordPress CMS websites to be built with a page builder plugin. This is not necessarily bad thing, but it does depends on which page builder is used and how light it is.

Some page builders could hamper the page load speed, or is it quite a light page builder, allowing it to load effortlessly and quickly?

Google’s Core Web Vitals and why this is important

When you consult with a top-notch SEO professional or a reputable web design agency within Cardiff, they will stress the importance of page load speed. They are also likely to mention “Google’s Core Web Vitals” and “GT Metrics” page load speed. These experts can guide you in understanding and enhancing your website’s performance. In simple terms, do you want your website to be a high-performance machine like a sports car cruising down the highway at high speed, or a sluggish, outdated vehicle in the slow lane?

The choice is yours, but it’s crucial to prioritise making your website fast and efficient. This is why so many Welsh businesses, come to us, to get a website designed. We have two web designers that now have over 10 years experience building WordPress websites.

So, significant consideration needs to be paid to making your website ultra fast. If, for example, an excessive amount of JavaScript is used, or too many plugins are bloating the website, or the web designers say the page load speed is bad, then this could negatively impact the business’s organic SEO for sure.

So, do make sure of the following:

• Your company website loads fast
• You use Google Core Web Vitals to make improvements
• Use GT Metrics as often as once a week to make sure your website is fast
• Purchase very high quality website hosting
• Make sure the website is balance of good design, that’s ultra fast
• Talk to your web designers about getting an AMP version of the website designed
• Talk to your web design agency about the different hosting they can offer, and what’s the fastest they can offer you

Delete and remove redundant WordPress plugins

It is possible to still have installed a WordPress plugin, within the backend of your WordPress CMS that you no longer use or need, that is contributing to your company website having extremely slow load speeds. If you have a WordPress plugin that that you no longer use, for example, a map within a page you’ve removed, it’s best to delete it to avoid unnecessary bloat and improve your website’s performance.

.
Should we delete plugins which slowing the website down?

Hold your horses, therefore, just a second. Even though plugins can slow your website down, they are sometimes crucial to its design and construction. Thus, if you start to remove them all, the new website may go haywire and break and no longer function!

Therefore, you need to think of plugins a bit like fuses within your car; that’s if you start to remove them, and then the car’s electrics will not function as you want. These are the same for WordPress plugins for a brand new website;if you begin to remove them when they are crucial to the design, and then the website might no longer function as expected.

Therefore, you have two options: using WordPress plug-ins, which could potentially slow down the website, or hiring an expert web developer to start writing unique code for your website.
The web designer / web developer might need to write PHP code, JavaScript, or perhaps another language to get the functionality and design you want.

Therefore, plugins are often used because they are free and quick to install; however, hiring an expert website developer for weeks on end is something that some businesses can’t do because it can get expensive for some companies.

Do you require a brand-new website to be designed?

Businesses from all across Wales flock to W & P Web Design for a straightforward reason: We design fantastic websites that impress you and your customers, and our professional web design services can significantly improve your online marketing.

Whether you require a website designed using Drupal, WordPress, or another content management system, we can often create a fantastic and stunning website for your Welsh company, often in less than one month.

With prices starting from just 950, you can quickly obtain an excellent website designed by our expert web designers.

Introduction

Perhaps you’re an entrepreneur about to launch a brand new business. On the other hand, you might be an established company that’s been operating in Wales for over 30 years. We have a wide range of businesses contact us for our web design services.

One of the most frequent questions is why web design quotes vary significantly.
Customers sometimes feel like they’re comparing apples with pears when one e-mail quotes £1k for a 7-page website while another business quotes over £ 5k.

So, it’s hard for some businesses to decide which web design company to choose.
However, as highly experienced web designers, we can help explain why web design quotes differ so much here in Cardiff.

Would you like a freelancer to design your new website?

Freelancers by a country mile are often the cheapest option when designing a new website for your business. The reason for this is simple: usually, the large agencies have such high overhead due to fancy offices in an inner city area, and often, they will have admin staff, front of house, and also many other costs.

With a freelancer, you’re taking all the costs away, especially if the freelancer works from home. So, what you’re getting is a website that can be well designed and often look brilliant at less cost.

The downside is that web designers often get very busy at two periods during the year. Those timeframes are during Christmas and the build-up to it and also before the summer. Often, these are key times for, say, construction businesses or e-commerce businesses in the lead-up to Christmas.

A freelancer can often get overwhelmed with too much work and enquiries, so the turnaround time to complete the web design might sometimes take too long. However, this becomes much simpler to manage with an agency of ten-plus staff.

Also, some freelancers might be one trick ponies, meaning they only design websites in WordPress, Drupal or Wix. However, when you pick a web design agency, they will often have multiple web designers who are highly experienced at designing websites using various content management systems.

Small agency

A small web design agency often offers the best of both worlds. You often don’t have to wait as long to get a website designed as you would if you were to pick a freelancer.

At the same time, a small web design agency with, say, seven or fewer staff doesn’t have the same overheads as a web design agency in Cardiff city centre or Cardiff Bay, which employs 50+ staff. Therefore, it has massive overheads. Regardless of the design, the brochure website often has to have a minimum pricing structure of 5k before they agree to design a brand new website.
A large agency

Some businesses often have no option but to choose a large agency. The reason is that if they are a medium to large company, they will often have fierce online competition. For example, an online electrical retailer will face massive competition, and a few leading brands might dominate the market.

Therefore, a company that wants to compete with these often needs help with its digital marketing, such as improving the business’s organic search engine optimisation, helping with the company’s branding, and using split testing, sometimes called A/B testing, to refine and improve the website.

Therefore, in large web design agencies, you often have SEO consultants, web developers, web designers, social media account managers, account coordinators, PPC or Google Adwords experts, and managers to keep everything on track. So, as you can see, these web design businesses often can’t even come close to the cost that a freelancer can offer to design a website.

In conclusion

We hope that this article clarifies why web design costs can vary so much here in South Wales. As highly experienced web designers, we can assist you if your company requires a brand-new website.

We design the following websites:

-Drupal website
– Joomlas websites
– WordPress websites

Why not contact us for a free and no-obligation quote:
We have an amiable team of staff on hand to help you if your business needs help to improve its search engine optimisation or if you require a brand new website to be designed.

Most websites designed by web designers these days are built on what web designers call a “content management system.” This tool empowers business owners, allowing them to make simple changes to their website without the need for coding experience or web design knowledge.

You might think, well, is that not like us web designers shooting ourselves in the foot?

Why would you offer a CMS where businesses can edit the design themselves?

Well, the answer is simple. Most businesses in Cardiff want a quality website built, which often takes many weeks. This often involves many people, web developers, web designers, and sometimes SEO experts as well. This is where all the “heavy lifting” is done, so to speak.

Then, often, the business wants a CMS so that they can make fine adjustments or change, let’s say, the companies’ addresses themselves.

Most content management systems allow that and make it a piece of cake.

WordPress

WordPress, a content management system we frequently recommend, is a popular choice among businesses in Cardiff. Its user-friendly interface and versatility make it a top pick for many.

WordPress has been around for donkey years, and in that time, it has evolved into a masterpiece. It’s well-designed and simple to update, and brilliant company websites can be designed using this CMS.
In fact, it’s so good that we don’t often have to recommend WordPress to clients. They say to us that they want this content management system. Often, they have been familiar with its Dashboard and simply want a redesign or a brand new website designed using the content management system.

Plus, if you’re thinking of improving your company’s search engine optimisation and looking for a CMS that offers a lot of functionality, such as making it simple to update meta titles and descriptions, add internal links and anchor text, and edit the alt text, then we often recommend WordPress.

Wix

Wix, launched in 2006, is known for its user-friendly drag-and-drop system. This feature makes it a preferred choice for businesses, especially start-ups, who want to design their websites with ease.

Often, this platform is used by businesses, such as start-ups, that may want to design the website themselves.

Joomla

Joomla is a very popular content management system countless web design companies use worldwide.

It’s an open-source platform, and it’s offered for free. It’s a bit like WordPress in that it’s open-source software.

Joomla, a popular choice among web designers and businesses, is known for its robust security features. These include regular updates to address any vulnerabilities, providing users with peace of mind.

Drupal

Many businesses use Drupal, which can be used and scaled with any company. You can also build completely bespoke websites using Drupal.
Plus, the great thing about Drupal is that there’s a considerable amount of dedicated Drupal web developers who offer a massive amount of helpful advice if you ever need it.

Always have a long chat with your web designers before making a choice

When you visit your web designers, they will most likely have designed websites using various content management systems.

They may have designed websites using WordPress, Drupal, Wix, etc., so ask the following questions before choosing a CMS for your business.

Dashboard

Ask to see the Dashboards of different content management systems to see which one you find the easiest to use and best matches your business’s requirements.

So, for example, plan on doing a lot of blogging?

Blogging and adding new company news updates is essential for improving a business’s search engine optimisation. Some businesses, say, a solicitor’s practice, may well be adding a long article every single week of the year. So, do ask to see the dashboard on different CMS and see if your staff or you, the director, find the process of adding text, such as new blog posts, simple to do.

If you were to ask us which CMS we often recommend to most of our customers, we have to say WordPress. We say that because the Dashboard is so simple to use.

Written by: Bob Hoskins
Date: 01/08/2024
Topic: Web Design Cardiff

WordPress as a headless CMS might sound like a mouthful, but trust us, it’s a game-changer. If you’ve been using WordPress for blogging, you’re missing its superpowers. Let’s dive into what a headless CMS is, why WordPress rocks in this role, and how it can supercharge your website.

So, there’s a bit of a buzzword among web designers at the moment: design a “headless” website. And, well, it’s a game-changer. We shall explain why having a well-designed “headless” website could benefit your business.
What is a headless CMS, anyway?

So, what exactly is a “headless” content management system?

So, we will have to get a bit technical here but bear with us as we elaborate. Quite put, a headless website is a type of content management (CMS) for short, where the front end, the part the shopper sees, is decoupled from the back end, which is the part web developers use to design the website.

What this means, in a nutshell, is that you display your website on apps, websites, etc.

Are you still confused?

Let us elaborate a bit more.

What are the main benefits of going headless for your WordPress website?

Here are the main benefits of gaining a headless WordPress website for your business:

You can use different designs for the front end; for example design used Vue.js

Faster, well, it can be supersonic to be fair

Excellent web developers can deliver your content through some things web designers call an API. This means that this increases how fast the website is; therefore, opting for a headless WordPress website can help to improve the website’s UX user experience.

So, how does a headless website work?

Step 1: Obtain a WordPress website

Your web developers will need to enable Rest API. It’s important to know that WordPress actually comes with a built-in Rest API. In layman’s terms, this means that content, such as the homepage, can be fetched using JSON data, which can be used anywhere.

The next stage is to choose your front end

So, often, a web designer will use either React, Angular, or another popular option, Vue.JS, which then allows the web developers to start designing the front end of your new headless website.

You then fetch the content via an API

Your web designers can then request the API fetch the content; for example, many web design agencies rely on REST API to pull the content directly from WordPress.

Display the content

Then, using the REST API, you can directly place the content onto front-end technology. Therefore you will then gain a headless WordPress website.

React. app

Many businesses globally are using WordPress to gain a fast e-commerce website managed by WordPress, yet because it’s headless, you can use React—app to display your products.

In conclusion

There’s one thing for sure: Customers and web design companies alike will be talking about headless CMS websites for a very long time to come. You will be able to use WordPress CMS, which web designers all over the world like using, yet now you can get the front end to display on apps.

So whether you want a headless website to improve your SEO performance, gain a faster website, or perhaps improve security, we can help you gain a headless WordPress website and improve your web design.
With prices starting from £950.00, it’s clear why our web designers work their socks off throughout the year. Every month, our web developers design brochure websites for many well-known Cardiff businesses. They come to us because we offer unbelievable value for money.

So, if you’re on Google now looking for “Cardiff web design businesses”, do call us; we have a range of packages available. Do call our expert team today.

Date: 31/07/2024

Written by: Bob

Okay, so it’s still in the prototype stage, yet as we all know, A.I Technology is moving at a rapid pace. So, if your SEO team is solely focused on optimising your website for Google (that’s a full-time job in itself), well, you also have to consider when SearchGPT comes along.

So, what is SearchGPT, and how will it change search engine optimisation, web design, and how shoppers shop for products/services online?
First things first, what is SearchGPT?

So SearchGPT? It is still in the prototype stage, yet it’s a hybrid between a standard search engine and A.I., so it will provide real-time answers. For those who don’t know, the Chat GPT you’re using at the moment, even if you’re paying a monthly subscription for the latest version, is trained on a language model. This means, well, the information is from a few months back, so ChatGPT doesn’t know about, say, today’s news.
Yet, with SearchGPT, well, that’s all about the change. It will have the latest information.

Human testers

So, we always think of search engine giants such as Google as companies that are all mathematical formulas and AI. But Google and Microsoft use human testers to test things out, and their feedback is normally what’s used to design the search engine around what shoppers want.

So Chat GPT has reportedly asked 10,000 people to test this service.

What’s all the fuss about- what’s new?

So, RankBrain is thought to monitor shoppers’ interactions with a website, including the bounce rate, dwell time, and whether they visit another website.

With this information, Google can monitor “engagement metrics.”

Then Google is thought to reshuffle its results accordingly, based on how interested the shoppers are in that business. After all, let’s say the business sells kitchen sinks; if most shoppers leave after just 2 seconds flat, it’s clear that the website is not doing an excellent job at selling and advertising that product.

So, ChatGPT A. It is different; it’s not there solely to monitor user engagement.

It’s there to form an answer to a question and then to basically have a conversation with the shopper so that they can ask whatever they want about that product.

For example:

“find me a car under 25k.”
– Okay, make that an electric car
– Okay, now show me an electric car with the best safety rating
See what we mean? So, instead of starting a new search, ChatGPT Search knows that you’re asking more and more questions to find a car that best suits you.

Source Credibility

SearchGPT: OpenAi has stated, “We want SearchGPT to provide fast and accurate answers while clearly citing the sources used.”

By clearly citing credible sources, SearchGPT aims to boost their trust and reliability, giving users instant access to high-quality information.

Show sources

It’s been reported that SearchGPT will show its sources. So, for example, if it says this is the “safest electric car on sale in 2024,” it might point to a car review website or, let’s say, a car crash test company. So, basically, the shopper is also reassured of knowing where the facts and information have come from.

How could this change web design?

So, good web designers and digital marketing companies are often hired by their clients to improve their search engine optimisation, which is usually abbreviated to just “SEO.”

So, if you go to a bargain basement and get a cheap website designed, well, it’s close to sure that the web design agency can’t spend that extended writing white hat, ever-green content marketing that’s original. Google E-EAT may flag it as low quality, then if that search engine doesn’t think the work is high quality, then so may Bing and, therefore, SearchGPT.

So, instead, you must invest time or a bigger marketing budget to ensure the text is high-quality, super valuable for your shoppers, and well-written. Think about being as helpful as you possibly can.

Answer each question in as much detail as you can, hire good copywriters, and make sure that you hire web design businesses that can design a website so that you can offer helpful content marketing to your shoppers. However, the website should also be designed so that there isn’t too much text in huge, massive blocks of text, as shoppers often don’t want to read long paragraphs.

So, you must blend good web design with offering information shoppers will find helpful:

Top tips from our web designers:

– Don’t overwhelm the shopper with large blocks of text; split the writing up into manageable sections
– Answer questions your shoppers often have
– Make sure the work is well written and follows the advice of Google E-EAT.

What is SearchGPT, and how could this change web design and SEO forever?

Our web designers, based in Cardiff, explain how SearchGPT could change SEO and how companies design their websites.

Introduction

What can sometimes be perplexing to some people is when their web design agency starts to talk about technical jargon such as mentioning “JavaScript” and “PHP” and also designing an “AMP” version of the website.

To somebody who’s never had a website designed, well all this technical language can get confusing, so much so that you may be reaching for the aspirin during your meeting with the web designers.

But do not worry; we are committed to simplifying the web design process at this agency. We’ve dedicated a whole article to explaining the main differences between web design and web development because these terms differ in terms of what they mean when designing a new website for your business.

Web design concentrates on the aesthetics and the U.X, which is short for “user experience”.

Web design, the aspect most customers understand, and something they often type on Google when they want to obtain a new company website.

Web design is primarily about the aesthetics and the UX. However, its not just about how the website looks but also about how users can interact with it- this is what web designers call the U.X, and this needs to be carefully considered, in order to lower the businesses bounce rate and improve the organic search engine optimisation.

A well-designed website should look stunning and prioritises user experience (U.X), making it easy to navigate.

This unwavering focus on user experience ensures that your customers will interact positively with your website, what we mean by that is the dwell time should be higher, the bounce lower, helping to improve the companies organic search engine optimisation.

So, to give you an example of what we are talking about, we are web designers based in the heart of Cardiff’s city centre, and even though we’ve designed plenty of WordPress websites for various customers, we still encounter websites that are sometimes confusing and difficult to use.

For example, from recollection, we can remember a rather minimalistic website with a main menu designed to be in the top right-hand corner, which you needed to click on it, to expand the main menu, the “burger menu”- well it was very hard to find.

And this had thinking, surely this must be increasing the companies bounce rate.

So, web design is a balance by looking brilliant and also being functional.

Web design, therefore, concentrates on the layout of the page and the design

Therefore, web design considers different aspects, such as how the header section will look, how the footer will look, how wide it is, where the main menu is located, and where the content marketing should be placed.

Colour scheme (hex codes)

Web designers need to carefully consider the colour scheme (which hex codes they will use) so that it replicates the brand guidelines.

If you haven’t got brand guideline, lets say because you are a start-up business, you should carefully consider the colour scheme because it can have a dramatic effect on the look and the feel of the website; if for example you want to go after the premium end of the market, or if you want a different appearance, such being a low cost company, then often different colour scheme are used.

For example, we were recently shopping for kitchen sinks. Some retailers crowd the page with special offers, bright colours so you remember the brand.

On the other end, if you are looking for a high-end copper, hand-beaten sink, the website is often more minimalist, more luxurious colours, such as gold, black and white are often used, to show it’s an expensive premium product.

The typography is entirely different on a premium, expensive website, and often the pages are less cluttered is more about concentrating on show casing high-quality product that justifies sink being let’s say thousand pounds a sink! Wow.

User Experience (UX)

You want to create a positive user experience
Whether your walking into a gym, a hotel, or a fancy restaurant, a friendly, smiling face greeting you changes the whole atmosphere.

You should keep this in mind when designing your website.

Obviously a shopper doesn’t want to be greeted by a vast smiling face whenever looking to buy a product online.
What they do want instead, often is a simple website; a website thats gets them to the product or service that they wish with a minimal amount of effort; they don’t want to be greeted with main menu, that’s overly cluttered, and full of so many products, that the shopper doesn’t find what they want, which will increase the bounce rate.

Creating a good user experience should be like a helping hand, helping the shopper throughout the buying journey, offering advice about the product and assisting in terms of offering good customer service via web chat and phone numbers or offering a contact forms for them to fill out; and they should all be a breeze to use.

Responsive

We live busy lives, so many people are strapped for time when buying items and services. Therefore, many people are purchasing items on the move, on the bus, on the train, or on the subway.

Your website should work on smartphones and tablets and be tested extensively to ensure it works perfectly.

Wireframes

We recently watched a program where a famous car brand sculpted a prototype car out of solid clay.
This is similar to when your web developers wire-frame a website. It’s not the finished product, and is not usable until the web design is complete.

However the wireframing and the web developers allow for an outline sketch of the website to be created, to understand where the different elements can go, for example, where the main menu goes, and whether text can be laid out on the page.

Bring your vision to life without the complication

Some web designers spend forever and a day creating a website; however, we have been designing content management systems for over ten years. So, we have got down to fine art by liaising with the customer to understand what they want quickly; we can then build quality websites for them in a short period of time, often in less than a month from start to finish.

We are the company to call, if you’re looking for highly talented web designers in Cardiff. We have over ten years of experience helping businesses to improve their organic SEO and obtain high-quality websites. Starting at just £950, we are the company to call.

Date: 29/07/2024

For many businesses, getting a website designed is just the start of promoting their business. Business owners often now know that they need to appear on page one of Google organically, and for that to happen, they need to improve the company’s search engine optimisation. You want as many shoppers as possible to find your business on Google.

Therefore, we highly recommend setting up a Google Search Console account.

The reason we strongly recommend setting up a Google Search Console account as soon as your new website goes live is because you will want to monitor the following metrics:

– Clicks – The number of times your website was clicked on in the search results
– Average position – where did your website rank for a keyword? You set a date for yesterday, the last week, or over many months so you can see if your website ranks for that keyword in Google’s organic results
– Click-through rate (CTR): how many shoppers clicked on your business result in the SERPs?

What is Google Search Console?

So, first things what exactly is Google Search Console?

Google Search Console is offered for free by Google; it’s beneficial for monitoring how well your business’s search engine optimisation is improving. A good SEO consultant will use this tool for many purposes; here what our web design agency used Google Analytics and Google Search Console for:

– Check backlinks
– When we take over the management of a website, we check to see if there are any manual action penalties
– We use it daily to see where our clients rank for keywords they want to improve their SEO.

Improving the business’s organic visibility

You could have a website designed by the world’s best web design agency, but if SEO is not improved, that website may get few visitors at all.
So, often, businesses want a well-designed website, yet what’s just as important is that the SEO company works very hard to get that business on the first page of Google for as many products and services as your company sells.

So, to do this, many companies use Google Search Console to check daily where the business ranks for specific keywords. When talking to excellent web designers and SEO consultants, they will tell you that, sure, they often subscribe to many various SEO tools; however, a lot of companies like to use Google Search Console because the data has come straight from the horse’s mouth, so to speak, meaning the SEO data, is 100% accurate and reliable, simply because its come from Google.

Optimise Your Content

Help to write more valuable and helpful content marketing
Google released a significant Google algorithm update called the Google Helpful Content update.
This Google Helpful Content update rewarded businesses that published high-quality, white-hat, well-written content marketing, which showed that the author understood Google E-EAT.

This means that in every piece of content marketing that the business publishes, the author should demonstrate Expertise, Experience, authority, and trustworthiness in every piece of writing they publish.

So, as web designers, it’s essential that content marketing is well-written, white-hat, and written by an expert.
You can also use Google Search Console to see which keywords have the highest impressions. So, let’s say that you’re a solicitor and offer a range of services, yet employment solicitors + name of city gets, by far, by a country mile, the highest number of searches; you can then concentrate on optimising your website to get as many visitors as you possibly can.

Use SEO tools + Google Search Console to improve your website. continually

Many local businesses in Cardiff, the capital of Wales, don’t just want to hire a web designer to design a brochure website and then that’s it. Instead, the business will often need ongoing assistance to improve its search engine optimisation. This is a long road; it often takes at least six months before a local business, such as a local solicitor, can get onto page one of Google.

Yet, most marketing agencies, ours included, use Google Search Console for two main reasons. The first is to know which keywords to optimise the website for. The second is to use this information from GSC in the SEO reporting. Many businesses like the fact that the data has come directly from Google Search Console, so it’s 100% reliable.

Discovery New Opportunities

Come to a highly experienced web design company.

Most of our clients come from client recommendations, yet we are also easily found on Google for both “web design” and “SEO” terms; the reason is that we are absolutely brilliant at doing both.

So, this is why many people don’t just choose the “one trick pony” web designers; they partner with us because we offer both services, which means our hardworking web designers can design a fantastic website for your business. Then, when the web developers have finished creating a tremendous website, our SEO consultants can take over. For a fixed monthly fee, we can use Google Search Console and our vast wealth of SEO knowledge to move your business up Google’s ranks.

We have helped many Welsh businesses obtain unique websites with a starting price of just £950.00.

You may also wish to hire us to improve your company’s SEO. For 950, we can design a unique, stunning WordPress CMS website for your business.

Prices for local SEO start from just £500 PCM, with a 6-month minimum commitment.

If you need a website designed or help to improve your company’s SEO, why not call us?

We can handle everything for you, from designing a brand-new WordPress website to adding a Google Search Console and Google Analytics account. Once that has been completed, our team can start to improve your company’s organic search engine optimisation for you.
So why not call us today?

HTML, is the backbone of a website, is a crucial element that ensures the site functions correctly and as you would expect. While you may not see the HTML coding when you visit a website, you certainly interact with it and use it, as its what allows all of the buttons to work.

But what exactly is HTML? And why It’s not as complex as it may seem.

HTML is simply an abbreviation, and this stands for Hypertext Markup Language.

Our goal is to demystify the complex HTML language often used by web designers. So, grab a cup of tea and a biscuit, and let’s delve into the world of what Hypertext Markup Language is.

Hypertext

Hypertext is simply text that contains links to other pages or websites.

You might use a CMS like WordPress?

This has a dashboard and an inbuilt editor. This means you don’t need coding knowledge to make simple edits to the text, such as adding a page title or adding an internal link or to make the text bold.

However, it’s still important to know the basics of HTML. This knowledge can empower you, especially when you need to manually edit text a page within some content management systems.

Let’s dive straight into explaining what some of these HTML tags are. Don’t worry, it’s not as daunting as it may sound.

What is a H1 tag?

So we start with this simply because the page H1 tag is essential for SEO purposes and web design
Googlebot will use this to work out what the page is about; for example, if you are selling kitchen blenders, pressure washers or perhaps you’re selling a brand-new refrigerators, you will often write the brand of product and what the item is within the H1 tag.

The H1 tag, therefore, tells what the page is about.

<br> This adds a line break

SEO companies and web designers often use this because sometimes they will be adding a blog post management systems and formatting the text. Adding the line break text to the page allows for a line break to make the text,more digestible in paragraph form rather than it being a massive text block.

Alt text

You can add code to explain what is shown in the picture, this is called the “alt text”.

For example, if it’s a labrador dog with a bone in its mouth, you might wish to write something along the lines of alt text: “labrador dog with a bone in its mouth sitting in the garden”.

This tells Googlebot what that picture is about.

You can have can have some SEO benefits because if there are ten pages of say various washing machines, the alt text alone clearly shows that those pages are selling washing machines.

URL structure

Although this is not technically HTML, you should add a SEO friendly URL, for example, a page about garden fencing; use the URL extension/garden-fencing

Meta title Meta description

Again, you can use HTML code within the source code to label the meta title and meta descriptions; this can help to improve your businesses CTR.

Would you like a website designed?

You might have found all this talk about HTML confusing, but do not worry. We can design a brilliant website for your business in under four weeks, so why not call us to get the ball rolling on our designer’s designing a website for your company?
This is a brief overview of some important HTML text that can be added to a page; there are many more.
Make sure you check back for the latest web design help and advice.

Introduction

Subject: Web Design
Date: 16/07/2024

When designing a website, creating the correct initial impression through a well-designed homepage is absolutely essential. Not only will this generate the right impression of your business, but it can also help improve your company’s organic SEO by lowering the “bounce rate.”

This article will explain how it can further strengthen your homepage web design and enhance your company’s SEO.
In this article, we will cover:

– Why it’s essential to have well-designed website navigation
– Why it’s important to have super-fast website hosting
– Why the homepage must be well designed to help lower your business “bounce rate.”

Introduction

The homepage often serves as the initial point of contact for most shoppers when they visit your company website.
Given that the homepage is usually the first page most customers are greeted with, its design and functionality are of utmost importance. A well-designed homepage not only creates a positive first impression but also facilitates easy access to the product or service pages they are interested in.

For example, someone who wants to buy a new washing machine, will want to go from the homepage, and straight to the product section which sells washing machines with the minimum amount of clicks.

This article discusses some things you should consider when designing the homepage for your company website.
Well-designed website navigation

As the world’s global brands and major retailers will know, getting a shopper to the right page is essential as quickly as possible. If you don’t, the bounce rate often increases for the homepage. People usually want to reach the right product or service page in just a few seconds of visiting your website. If they find the main menu to be confusing or frustrating, the business’s organic SEO could be damaged.

Therefore, it’s essential to have a well-designed main menu

Keep things simple

We have seen websites that are sometimes too minimalistic, so much so that the main menu is hidden in the right hand corner and sometimes difficult to click on.
If the button to expand the main menu is just a tiny dot in the right-hand corner then we would recommend changing it to a bigger main menu.

You have to think of your website design a bit like you are designing the layout for an airport. The airport is designed to help people get to the right terminal quickly. The same is true for your company website.

You have to design the website to get shoppers from the homepage to the right page with the minimum number of clicks so they can get to the right product page without increasing their bounce rate.

Calls to action (CTA)

A call to action could be something as simple as a contact form replicated on every page, and you could say something along the lines of “do you have a question or want us to give your ringback”. This is a call to action.
This is a straightforward example of what could be implemented to help increase your business’s sales.
Instead of a certain percentage of shoppers leaving the website, they might ask a question, resulting in your business making a sale.

Experienced web designers, whether they work for an agency or as freelancers, understand the importance of CTAs.

They know how to strategically place these prompts, such as “sign up to now newsletter” across your website to guide users and encourage them to take action. Their expertise is invaluable in creating a website that not only looks great but also drives conversions.

Fast hosting

So, the website must be well designed and functional in terms of everything working correctly and ensuring customers get to the correct pages as quickly as possible. This is achieved by having a well designed main menu.

The website should be supersonic fast. This can also help to reduce the bounce rate.

In conclusion, the website needs to be well designed, but it also needs to think about offering quality information.
Good web designers will know about the Google Helpful Content update. This rewards websites that offer valuable content marketing with placing those helpful pages or blog posts higher up in Google’s SERP’s.

The information on your company website needs to be valuable and helpful to shoppers. This will reduce the bounce rate and also improve your organic SEO.

This is why I never recommend buying an overly cheap website. It’s worth paying more for a quality website that explains what the business can offer in detail. You will often need a combination of excellent copywriters, web designers, and highly experienced SEO consultants to work together, to design a fantastic website for your business.

Come to one of the best web designers in Cardiff

If you’re looking for web designers in the city of Cardiff, Wales, whether that’s to design a brochure website has just four pages or need an e-commerce website built that has potentially over 1000 pages then you want to contact us today for a free quote?

Introduction

Let’s say you’ve just started your business here in South Wales. You’ve printed business cards, and the company vehicles, such as your van, have been signed and written. There’s just one thing missing, yes, that’s right: your company website.

Now, you’re thinking, how long does it take to get a new website designed and built?

Well, you’ve come to the right place to find an answer to that pressing question. We are not new to this game but have built websites for local businesses for over ten years. Our experience puts us in a prime position to offer sound advice on how long it takes to design and build a brochure website.

In this article, you will find ways to help your web designers accelerate the web design process and explain why going cheap rarely pays in the long run.

So, without further ado, let’s examine some factors that dictate the time it takes to design a new website.

Have you got a clear vision?

A clear idea of what you like can make things a piece of cake for your web designers. Some businesses don’t have the foggiest idea, so everything from the colour schemes to how they want the company logo to look must be discussed in long meetings.
Yet, having a clear idea of what you want can massively accelerate the web design process.

So, to further help you along with your web design journey, here are some of the things you may wish also to consider:

– How many pages do you require to be designed
– Do you require a company blog?
– Do you have a business address you would like added?
– Have you already got a company logo designed?
– Have you got a colour scheme in mind?
– Who’s going to be writing the content marketing

Who’s going to be hosting the website?

Most web designers, including our web design agency, can offer you a low cost for hosting the website. However, not all web design companies are so fair. Sometimes, the monthly fee to host the website can be very high.

So you must consider this: if it’s going to cost £500+ per year to host the website with that web design company, do you want to use them?
You need to carefully consider this from the outset simply because many businesses choose web design agencies based on the website’s cost. Rarely do companies consider ongoing expenses, such as domain name renewal and hosting costs. For some businesses, these costs can be chicken feed, which is nothing worth worrying about.

Some other businesses’ hosting costs could be high. When you add up the hosting cost over the years, you have the website with them; you could be talking thousands of pounds.

So, to cut a long story short, consider the hosting and ongoing maintenance costs with that web design agency—if they are too high, go elsewhere.

Who’s going to be writing all of the text?

Thousands of words sometimes need to be written for a new website, such as an e-commerce website, which can take considerable time.
So, you have to ask yourself, will you have the time to write all of this text?
As this article discusses how long it takes to get a website designed, hiring copywriters can help save a lot of time. Often, a large digital marketing agency will have copywriters who can write all the text. This means you save considerable time and can concentrate on other aspects of running your business.

Therefore, a copywriter can work with the web developers. They will know about each page’s layout (or at least they should), and then, like busy bees, they can get to write the work.

First, before any copywriter starts drinking copious amounts of espresso and is set to work on writing everything from product descriptions to your new about us page, you will need a meeting with your copywriters. This is to discuss things like “tone of voice”—does your business want to sound professional yet funny? Or do you want to come across as a severe company? This is why we urge you to meet with your copywriters to discuss this.

Copywriters can help you save a considerable amount of time.

So, in a nutshell, if you’re in a mad rush to get your website designed, fully built, and live so your customers can start visiting it, then we would recommend hiring copywriters. The reason we say this is that some business owners say, yeah, no worries, I will write all the text, save a few quid, yet they then quickly learn that it takes up a considerable amount of time and can sometimes set back the website going live for many, many weeks. So, if you take nothing else away from this article, think about hiring a copywriter.

Talk to your friends in business.
You might be scratching your head right now, thinking, what have my friends, who are also in business, about getting a new website designed?

Well, we shall elaborate…. So, hold your horses!

Businesses up and down the glorious land we call Great Britain, our home, get talked into content management systems, CMS for short, which can sometimes be rubbish.

The CMS maybe like a 1.0 car—great if you want little performance. Yet, if you wish for actual performance, you don’t go for a small-engine petrol car, do you?

Nope, you go for a roaring 3.0 turbo or naturally aspirated if you don’t like turbo lag.
So, what’s the point we are trying to make? Even we will admit we’re going off track here…..

Well, the point we are trying to make is that you want the CMS you choose to be secure, so as your business grows and changes are needed to the website, you can make those changes; you’re not held back by a rubbish CMS that’s basic, rubbish, and just well naff.
So, this is why we ask businesses, when you’re thinking about making a super cheap CMS website, what CMS is it using? If you have never heard of it, other website designers have never heard of it, or it’s a CMS, the web designers have knocked themselves up. Well, just run and dash.

What you want is a well-known CMS used by millions of businesses. That way, even if you have a falling out with one set of web designers and heated e-mails are exchanged, you can walk away and find new web designers the same day who have experience designing websites using that CMS if it’s a popular CMS.

So we deviate, and you are thinking: What does choosing the suitable CMS have to do with how long it takes to build a website?
As the old saying goes, buy cheap, buy it twice.

Well, this 100% applies to getting a website built for your business. With the amount of rubbish, naf, and low-quality designs, the industry has tried approaching SEO agencies for quotes, and some SEO companies won’t even work on the website. It’s that rubbish.
So, pick a website content management system that’s widely used.

Take inspiration from your competitors.

Even the simplest of websites will need a main menu, a mobile version of the website, and a page layout for each page. When you think of a large e-commerce website, there’s a considerable amount to consider.

So, if you sit down with your web designers and say, well, I like how this competitor has designed their main menu. I like how the footer on this competitor’s website looks in terms of their Instagram feed; I like the page layout of this competitor; well, this is all food for thought.
Just like one giant puzzle, where once it looked like all the pieces were scattered, well, they can all start coming together, and your web designers, web developers, copywriters, and, of course, you can start to piece all of this together to make a new design yet incorporate aspects of our websites you like.

Of course, just to be clear here, we are not talking about copying any competitor’s website because they don’t do that, and it’s likely to get their lawyers contacting the website owner. Your new website needs to look different. We are talking about getting some design ideas.

Hi, yes, sorry, I forgot to mention this page. I need to be added…

As web designers who have been around the block (for those who don’t know, that means been around a bit), we often find that customers forget about an extra page they need added.

So, for example, let’s say you’re a solicitor. You’ve been working for a giant law firm for years, and now you’re setting up on your own. Well, it’s not uncommon for you to think, “O, no.” At 1 a.m., you might think,” I forgot to mention to the web designers that I need an added page for employment law or something along those lines.

So it sounds basic, but trust us, you need to do two things. One, check your direct competitors’ websites. How have they set out the pages?

How have they separated their primary services?
If you want to improve the SEO for these services, later on, have each set out on their page.

Then, sketch the main menu on paper, with the most critical services at the top and the least essential services moving down.

Now, a word to the wise, and listen up. This is a crucial piece of advice; you may thank us later. Set each leading service you offer on its page, then ask your web designers to add essential on-page SEO elements, such as page titles, internal links, H1-H6 titles, meta titles, and meta descriptions for each page. This will improve your SEO and make it easier to improve it later on.

Some move fast, some move slow, and the road is long, so choose quality

A website is unlike a soft drink; you pick it up, quickly devour it, and then drop it in the bin once it is done. A website needs to last, well, at least for a good few years. So please don’t go cheap; don’t pick a website designer who promises to design a website in the blink of an eye and then be disappointed with the masterpiece they have created.

The road is long…

Pick a web design company that doesn’t rush yet doesn’t move at a snail’s pace; you want quality. This often doesn’t come cheap, but if you’re serious about improving your company’s search engine optimisation later on, well, you need a quality website designed at the start. So, this means no copying and pasting anyone else’s text.

Introduction

Setting up a new business is an exciting time; you might have been an employee within a large company for, say, the last 25 years, and now, you’re jumping into running your very own limited company.

You have bold plans and ideas. You want to bring your company to the market and offer something new to the customer.

You believe you will have the edge over the competition and are eager and ambitious to grow your business.

You therefore want to grow your business into something that you are proud of.

When you sit back and plan your businesses growth, often the business owner often writes out a business plan for say the next 5 years. For some businesses, such as those business which are setting up in Cardiff, Wales, 100% of their customers may come via online marketing.

Therefore you may plan advertise on social media or are working on improving organic SEO, the key to the success of your online advertising is a well-designed website.

So many Cardiff web design businesses to pick from

Now, the good news is this: what is spoilt for choice when picking local website designers.

There are many freelancers which working in spare bedrooms, right through large marketing agencies in the United Kingdom that can easily employ over 300 staff.

So the price point for each company to design the website is different; a point that we are trying to make here is that there is an ample amount of web designers catering for all sorts of budgets, so your bound to find a web designer who can build a new website for the price you had budgeted.

We here at our web designers, have seen websites have been advertised for as low £300, and companies offering brochure websites sometimes well over £11,000.

We have a range of different companies out there to choose from, but this does beg the question, how do you pick a Cardiff website designer?

Well, we are not impartial- as we are a well known web design company.

Yet with that said, we can provide some helpful pointers on things you might want to consider when picking a local designer.

So, without further ado, let’s give you some food for thought on what you might wish to consider when choosing a new web developer or designer.

Can you work with that person

Now? You might think this is obvious- right?

But at this stage, you might be wondering if this blog post is even worth reading? However, hold your horses for a second, as we are going to dispense quality advice your way.

Working with a WordPress designer or another type of web designer is often not a one-off process.

You often need to liaise with that person over many months or years regarding discussions regarding backing up the website, hosting, SEO, and making amendments to the website.

Therefore, if you find a person difficult to deal with on the telephone, that they are quite, well obnoxious, or that they just don’t get back to you within a reasonable time frame, then this is an indication that you need to cut your losses and go to another web design business.

However, you should also assess at the initial meeting can you work with the web designers over a long period of time.

Choose the right content management system for your business

We are huge fans and great promoters of the content management system “WordPress”. It’s important to remember that it’s not the only show in town, and you do have to meet different agencies that may advise you to use different content management systems that better suit your businesses needs.

Take your time choosing the right CMS

Yet, for many of our clients, after seeing the admin panel and dashboard on WordPress, they often find it very user-friendly and simple to use.

As highly skilled web designers, we are sometimes shown other content management systems that are not so user-friendly, they can even be sometimes rather challenging to use, and full of glitches, and sometimes, these companies dissipate into thin air because there’s not a lot of uptake for that particular CMS.

WordPress is used by millions of companies globally

On the other hand, this is why we chose WordPress: It’s been around for a very long time.

Over our ten years we have been running our business, it’s been one of the most widely used CMS by Cardiff businesses.

It continues to be popular because people see that it is good quality, simple to use, open source, widely respected as a good CMS by web developers, and used by millions of businesses. Some global brands use WordPress.

But don’t take our word for it; step back and evaluate which content management system is best for your business. Is it WordPress, or is it the different types of CMS?

Ongoing maintenance

You might get up in the morning and have a nice refreshing cup of coffee and a croissant.
Then, for the day, you might make a list of things you want to do when at your business premises, and you’re excited to get to work to implement those things that you want to do today.

But as any good business owner knows, it’s easy to get sidetracked.

One hundred and one things can get in the way of doing what you’re supposed to do. You might get home-put your slippers on, switch on the television, evaluate your to do list you wrote out in the morning, and think, well, I can even get even quarter of that done today.

As business owners say, it’s difficult to sometimes juggle everything that needs to get done.
You often don’t have time to manage your website’s maintenance: updating the plug-ins, making backups, and fixing little glitches fixed on your website.

So, who will take care of the ongoing WordPress website maintenance?

Again, this is something you should discuss with designers because, trust us, some web designers charge a small fortune for this monthly work.

Often the business gets sucked into a supercheap web design price, so low that even the customers are thinking about how do the designers make money and do this.

Then you see them in the small print.

Sometimes, for ongoing maintenance, the designers charge a monthly fee for hosting and maintenance.

This might be £75 per month, which doesn’t sound much when you add up over the lifetime of the website; well, that becomes costly for some businesses, especially all you have is let’s say, seven pages or less.

Ask about what is the hourly rate to make amendments

As we know, sometimes staff come and go, the services your business offers may change, and so do the products, and this often means the website needs to be updated.

Now, if you receive your web design invoice for amendments made to your company website end of the month, and it shocks you in terms of the fee, so much that you have a shocked expression on your face all day, all this is no good.

Therefore, you need a web design company that offers a fair hourly price to make amendments to your website. So much so that you are not frightened to make changes to the website because of fearing how much it will cost.

Therefore, you need to check with your web designers how much they charge to make website amendments. You might need many amendments every single month. For example, you might need to amend a new staff member, or perhaps you no longer stock the product so you need it removed.

Functionality

One of our favourite TV commercials, which was on TV long ago, was created by a different advertising firm that used the strapline. Isn’t it nice when things work?

That’s an amazing strapline we think.

Because it’s true: You know things that are produced today are sometimes overly complicated, just too technical, and sometimes we lose appreciation for the simple things, things that just work.

The first thing is to pick are web designers who know how to design quality websites.

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Let’s leave you with that thought: the success of a business can sometimes be in the hands of your web designers to pick your next web design agency carefully and spend your time evaluating what they’re offering for the money.

You might be sitting with a cup of tea before checking your e-mails using Microsoft Outlook. You might be evaluating which web design quote to choose.

Prices for web design that have returned to your inbox may vary wildly. One quote might be for £750, while another is quoted over three and a half thousand pounds.

Yet, as the company’s director, you probably already know that you can’t evaluate web design agencies just based on the prices they offer. And neither should you because it boils down to the quality of the web design, whether the finished design reflects what your business can offer, and how well that website will serve you over the long run.

As the old saying goes, buy cheap, and you often must pay twice.

At the same time, you don’t want to cough up more than you need to.

Therefore, picking the right web design company requires balance, and making this choice is not easy.

The benefits of working with a highly experienced web design agency in Bristol

Functionality and design

If you buy a high-performance car that costs a small fortune, you often want high performance but also want it to work every time the switch is on. There’s nothing more frustrating than when something doesn’t work.

Now, this is the same for web design. You might have a website designed that initially looks impressive, so much so that it blows your socks off.

Yet if it’s full of glitches and the people keep emailing you to say there are problems with the website, this can be a real headache over the long run.

So, first things first, you want a web design company that simply builds and designs quality websites and offers functionality that works perfectly, with all the coding glitches, whether it’s Javascript or anything else, fixed. This often means picking the right content management system, but by having highly experienced web designers, we can ensure that everything works as it should.

Does your business require SEO services?

If a company gets most of its work from the public sector, it might not need to invest in organic SEO. The reason is that the business doesn’t need to advertise or be ranked high on Google for various keywords if most companies work from the public sector.

However, suppose a business relies more on the private sector, such as a plumbing, construction, or scaffolding business. In that case, you should hire a web design company that can also work hard on improving your company’s search engine optimisation every month, as your business may rely on advertising the business on Google for your company to gain work.

So, whether your business wants to improve its local or organic SEO, you will often need a marketing agency to help.

Long road

SEO is a long road; it must step into a long-term process; nothing happens quickly, and every month, you must work hard to improve your rankings on Google. And where your business ultimately ranks is dependent on Google’s algorithms. So, you could work, burning the midnight oil for months, and your company doesn’t rise that much in Google’s ranks. That’s until Google rolls out a major algorithm update; if the SEO work is done right, you can rank higher in Google’s results.

Many companies say it can take over six months to see solid results from your SEO, but how well your search engine optimisation improves depends on the company you hire.

Plus, before any SEO work starts, you will need a quality website; this is where our web designers in Cardiff are often hired. Whether a £950 WordPress website or a £7k WordPress website, our web designers will always design a brilliant website for any business we work for.

Supersonic

Websites today need to be supersonic fast, and whichever web design company you choose, you must ensure you’re getting good quality website hosting.

Purchase quality

You can buy a new winter jacket that is cheap and quickly falls apart at the seams.

However, you could pay more and buy quality, such as a wax jacket made by a British company that might last decades.

This is the same with company websites; often, if you buy cheap, you end up paying twice.

You want a company website that could potentially last a business, say, the next seven years. So, you need a quality website, and thankfully, today, when you pick web designers like W&P Web Design, you can gain a quality WordPress website for your business that doesn’t break the bank.

Mobile and desktop

The website’s mobile and desktop versions must work perfectly and be designed to a high standard. We are experienced web designers based in Cardiff and can create a high-quality WordPress website for your business in less than four weeks.

Contact the team for a quote today.

Date: 02/July/2024

Introduction

Regardless of your business size or structure, the speed of your company website is a critical factor in improving its SEO.
A fast website is essential for a business to appear on the first page of Google’s search engine results pages (SERPs). The company website also needs to be fast on mobile and desktop. A slow website not only hampers your chances of being ranked on page 1 but also leads to a high bounce rate, potentially resulting in customer loss.

Here’s what can happen if your company website is slow:

-Google will not rank it as high
– Your companies bounce rate may well be very high
– You could be missing out on sales
– The time of site on Google Analytics could be slow
– The average number of pages the shopper goes on could be less
– Your business could be disadvantaged, as Google’s algorithm may rank your business much lower in Google’s SERPs.

Purchase good quality website hosting.

In today’s digital landscape, websites need to be supersonic—think Concord speed. Achieving this requires a significant investment in high-quality hosting and reliable hosting providers—don’t just opt for the cheapest hosting prices, as this could damage your business’s search engine optimisation.

This article will explain fully how you can improve your business page speed:

What is Google’s recommended page load time?

Many SEO consultants and leading web design agencies agree that Google (Alphabet Inc) hasn’t stipulated an exact page load time for which to aim. However, Google and other large search engine companies, such as Microsoft’s Bing, have clarified that they want company websites to be as fast as possible.

Google, for example, has provided “Google’s Page Speed Insights,” a perfect tool for assessing the speed of your company website and recommending ways to improve it.

Therefore, especially on larger e-commerce websites, web developers spend thousands of hours improving the website’s speed and lowering bounce rate to enable a better user experience; therefore, it’s all about having a fast website, and slow hosting or a slow website has no place in 2024.

If your business is serious about getting on page one of Google.co.uk or Google.com, you need fast hosting. Businesses also sometimes have an AMP (Accelerated Mobile Version) of the website designed.

Don’t opt for super cheap/low-cost hosting. It’s often a false economy.

Sure, there are also hosting companies that offer super low prices for low-cost monthly website hosting, yet if the website is so slow that it puts you at a direct disadvantage behind your direct competitors, then it’s a false economy.

Therefore, as a small business owner, investing in supersonic website hosting is well worth the extra expense. It’s also a good move, as it could help improve your company’s SEO. While it may be triple the price or more, the benefits to your SEO and user experience (U.X) are invaluable.

Some things can’t be improved.

Let’s say somebody is in the middle of a field at a rock concert, and the signal on their smartphone is not that good. The website owner cannot control how fast, say, the 4G network is in that particular area.

The business can control the design of the website to ensure it loads quickly, so you may want an AMP version of your website. Take the example of a content management system, which can sometimes be bloated with unnecessary plug-ins. These can be identified and removed, improving the load time, and a web developer can exercise this control to improve the speed of your company website.

Remove unnecessary WordPress plugins (get your web designers to do this, as it could affect how your website works)

These could be unnecessary WordPress CMS plugins, which, when present and not being used, could slow down the load time of every page. However, these are issues that a skilled web developer can address and improve upon.

Therefore, the key to good website design is not just aesthetics but also speed—this is why we recommend using Google Page Speed Insights to see how you can improve the speed of your company website. It’s about finding the balance to ensure your website is visually appealing, has a good design, and is supersonic fast.

Many SEO agencies and web designers fully understand that Google Page Experience is now essential to the web design process. Therefore, the website must visually stabilise quickly, be mobile-friendly, and have a rapid page load speed. If not, the website should be improved; yes, this can take hundreds of hours of a web developer’s time, which is sometimes vital if your business wants to improve its organic SEO.

While many web developers can help your website do this, it should only be undertaken by highly qualified and experienced web developers.

Compressing images

Let’s say you have a website; there are ten images on each page, say on the homepage of your WordPress website.
The homepage could take a long time to load, which could seriously disadvantage your organic SEO if your website is now slow because of the large pictures you have included on it.

Let’s say you run a holiday cottage somewhere rural in the middle of France. You might have thought you were doing an excellent job by adding all those pictures to show potential tourists what the place and the surrounding countryside look like. You’re happy because you designed the WordPress website yourself, and you may think you have done an excellent job.

But at the same time, if the website is too slow to load because of too many large images of your holiday cottage in France, another competitor with another holiday cottage with a more basic website may rank higher on Google.fr. So, you would work with a web designer from the start to make that website faster. The web developers will most likely use Google Page Speed Insights to make the website faster.

HTTP Caching

This can mean that if a shopper returns to your website, for example, somebody might browse around and buy or visit, say, ten different online retailers of washing machines from various online retailers. But let’s say that your company website has had “Browser HTTP Caching enabled”; this will likely make your company website much faster if the shopper returns to your website, offering a better user experience.

Most definitely use Google’s PageSpeed Insights.

You should definitely use Google’s PageSpeed Insights; it’s free and can help improve your website’s performance. It even gives a list of recommendations to help optimise your website. Therefore, most web designers and SEO agencies use this tool to improve the page’s loading speed.

So, what does a web developer mean when they’re talking about page speed?

It simply refers to how long a blog post or page takes to load in your browser. Therefore, it’s widely considered that the faster, the better, as it offers a better user experience, which can help reduce bounce rates.

How can this help to improve the business’s marketing?

In the early days of Google’s algorithm, when they used Google PageRank, Google’s algorithm didn’t consider how fast the website was—so it was not a ranking factor.

In 2024, most SEO agencies and web design companies would agree that Google’s algorithms are using the speed of your company website as a ranking factor.

This means Google is working out how fast your company website is and using this information in its calculations to determine where to rank your company in the SERPS. Therefore, you need fast and good-quality website hosting.

Do you need a new website designed?

When we design a brand-new website for a business in Cardiff, South Wales, we carefully contemplate the user experience—in terms of how to design the WordPress website to offer a good U.X. So, whether it loads on an Android Smartphone or an Apple iOS, it loads quickly.

Therefore, if you’re looking for a well-designed website built in Cardiff, we are most definitely the web developers to talk to.

Written by: Dave Sanders

Date: 01/07/2024

We can build a stunning/fantastic website for your business

As expert web designers, we know that a website doesn’t just have to look good; every aspect must work as it should. So, if your business is looking for a leading front-end web development agency to design a brilliant website for your business, do call us. Businesses normally have to wait a month before we can start work, yet we are worth the wait, as our websites are amazing and well-designed.

Good User experience is critical.

So, today, what separates the top brands, which are ranked highly on Google, from businesses on page 7 of the search results is often down to whether the website offers a good user experience.

Is the website well designed?

Do you want a piece of cake when getting the product or service page?

A website that’s slow to load, difficult to use, or doesn’t answer the question the shopper wants answered will slowly start to move down Google’s ranks.

A website that does not offer a good UX is not going to get on page one of Google.

There’s a reason why businesses of all sizes flock to W&P Designs: We have some of the best web designers here, designing amazing, well-designed websites. We always consider UX, so we don’t aim to be the cheapest but to design a quality website for your business.

Make sure the website is responsive:

You need a website that works on every type of device, from smartphones to Tablets to Windows/Apple desktops. If your company website is not responsive, it won’t work on phones and tablets, and if this is the case, you could be missing out on sales. So this is another reason Cardiff businesses choose us.

The reason is that the fee to make the website responsive is always included in our web design costs. Therefore, we don’t bury this cost in the fine print of our contracts; we always say that if we design a website for £950 or £9500.00, all websites will be responsive.

Designed fast

Businesses that contact us to design and build a WordPress website often want it designed quickly. They may be start-up businesses that are already up and running and working for clients. They may also be working from their personal e-mail addresses right now, so they need our team to design a website quickly.

We can design a website for your business quickly, often in less than one month. Most of our £950.00 brochure websites can be designed in less than one month. Our customers are often impressed by how fast we can work. We offer the complete solution, including website hosting and WordPress websites, as well as ensuring the website is responsive. Our web design company offers amazing value for money.

Benefits of working with our Cardiff-based business

We build fast; we build quality websites.

Whether it’s a 7-page brochure website or a 100-page e-commerce website, we build our websites fast. We can also work to save the customer time because we have highly experienced copywriters in-house.

This means that whether it’s 1,000 words or 10,000 words, we can help save you time. Our business can, therefore, take care of everything: designing the desktop version of the website and the mobile version of the website. We can write the text, and we can offer affordable hosting.

It is clear why businesses in Cardiff, ranging from used car dealers to dentists, ask W&P to design their websites. We create quality websites fast. Our WordPress web designers design quality websites, which start from just £950.00

Don’t choose a web design company that will design an essential website for your business.

Today, whether you run an MOT station or a hairdresser, customers have plenty of businesses to choose from on Google.co.uk.

It’s important that your website impresses the customer, not just to obtain more sales but also because you don’t want a website with a sky-high bounce rate.

Too many businesses hire web designers just because they are cheap or because they can offer a super cheap web design price. Yet, as the old saying goes, if you pay cheap, you end up paying twice.

Instead, get a quality website built; here’s why so many businesses hire us:

– We can take care of the copywriting
– We are experts at designing WordPress websites
– We can offer you affordable website hosting
Come to us to get a quality website built.

WordPress is an excellent CMS. It’s been around for a long time, and millions of companies worldwide have chosen this content management system.

We have WordPress designers who can design a fantastic website for your business. Call us today:

Introduction

As we all know, the construction sector is fiercely competitive. Whether you’re a builder, plant hire company or tradesman, you will be competing with hundreds of other businesses in a capital city like Cardiff.

Two things are crucial for a construction business to not just survive but thrive in this competitive sector: a well-designed website that can outshine many of its direct competitors and a reliable SEO partner, be it a freelancer or an agency. These are not just options but necessities in today’s digital landscape.

The benefits of a well-designed website and a robust organic SEO strategy are immense, offering a business the opportunity to generate more sales.

There’s often a vast difference in price between what an SEO agency charges and when comparing that to an SEO freelancer. Yet, in terms of which one to go for, it doesn’t matter as long as that business gets you onto page one of Google.

What truly matters is the quality of the company’s work, as Google’s algorithms are now so fine-tuned, so well-engineered, that if the work is deemed as “spam”, you can get removed from Google in the blink of an eye if the SEO work is completed incorrectly. So, it’s crucial to prioritise quality over price for your website and your SEO strategy.
So, quality is not just a factor; it’s the name of the game.

Your business needs a quality website and a company offering top-notch search engine optimisation services.

Well-designed

Businesses often attract new customers through personal recommendations or online advertising.

A well-designed website plays a pivotal role in the latter, as it can instantly impress potential customers and significantly increase their likelihood of contacting your business.

An overly basic website that doesn’t offer much information will likely put off customers. Also, if the content marketing is not high quality then the business will never get on page one of Google.

When a customer lands on a well-designed website that showcases your business’s capabilities, it can significantly enhance your chances of acquiring new customers. However, companies often opt for super cheap web design services, leading to a poorly designed websites with slow loading times and unengaging content and means they cant rank well in Google’s organic results.

It’s important to note that paying a high price for a website does not guarantee quality neither. However, on the flip side, choosing a web designer solely based on their low prices can lead to subpar results.

Consider this: how much time can a web designer can spend designing a website, if the designer is offering super cheap prices to design the website? Therefore, you might end up with a very basic website.

Where will your customers be coming from?

When a new business is launched, the business will often have written a detailed business plan.

Part of this business plan will detail how it plans to market itself. Often, at the core of this will be what the company plans on spending on digital advertising. Therefore, a website often isn’t like purchasing office furniture, where the quality of the desk, chairs, or the canteen table doesn’t really matter to the running of the business, as long as it all works, right?

However, a website is different; sometimes, it can mean the difference between the business thriving or possibly even the failure of the business, if the company is solely reliant on their website to generate income.

If a website doesn’t have a good design, Google’s algorithms will quickly notice that the bounce rate is high. Bounce rate is the percentage of visitors who leave a website without visiting another page. A high bounce rate, which can be caused by factors such as slow loading times, spammy content marketing, or poor web design, this can all negatively impact your SEO ranking.

As soon as Google notices that the bounce rate is high for a sustained period, it’s likely that Google will start to move that business down Google’s organic ranks.

And therefore, this is why you need to have a website designed that offers the following:

– Well designed, looks impressive, will make the right initial impression with your customers
– Has a low bounce rate
– Has high-quality content marketing, which follows the advice of Google E-EAT
– Has a good layout, where each distinct service/product has its page
– Has good on-page SEO
– Has good off-page SEO
– Is very quick- the web design company are using a website hosting company that offers fast hosting
– A well-designed mobile version of the website has to be designed

And the list goes on and on.
So, our motto here at this web design business is simple: often, if you pay cheap, you end up paying twice.

Be helpful

What’s crucial, especially since Google’s Helpful Content update and Google E-EAT, is that the information on your company website helps your customers.

This can be achieved in many different ways. It could be something as simple as a well-written product description, a blog post that answers common customer questions, or a video tutorial demonstrating the benefits of owning a product. It could, therefore, be YouTube videos with a company employee explaining the benefits of owning that product or a series of FAQ-style answers on a page.

When you offer, helpful, and well-written advice, you find that the bounce rate within Google Analytics can decrease, the time spent on the site can increase, and therefore its more likely your business will obtain more quality backlinks.

Now, if you do get quality backlinks, let’s say from a reputable source like the BBC, these can quite supercharge your business’s SEO and get your company can get ranked higher on Google. Quality backlinks are links from other websites that point to your site. When reputable sites link to your site, it signals to search engines that your site is trustworthy and authoritative, which can boost your SEO.

It has to be fast
The website needs to be fast, this is important consideration when designing a website, whether for a plumbing business that may only employ a handful of people or you run a multi-national brand with thousands of employees. There are many ways to improve the speed of your company website; one is to obtain an AMP or accelerated mobile page, but you may not want this.

One of the best ways to improve the speed of your company website is to choose fast and high quality website hosting simply.

Fast hosting is normally more expensive, yet how fast your website is an important factor when deciding how good your companies SEO is.

Pick a web design business that has created websites for companies in the same business sector.

Now, you might have a direct competitor; where you like there website design

Yet, at the bottom of that website, there will typically be a link to the web design company’s website in the footer.

So, it’s worth calling that web design company and explaining that you want a bespoke website built.

That web design company may well be better able to understand your business sector because they have already built a website for a direct competitor of yours.

Responsive websites
We think that the upward trend of more and more people buying services and products from their mobile phones will only continue and increase as smartphones have become so much more convenient for purchasing items form. Therefore, whichever web design agency you hire, ensure that the price that they quote for the web design, is a price to make the website “responsive”.

This definitely needs to be included within the web design quote. Also, monitor the mobile and desktop version bounce rate, if it’s very high, then do make design improvements to try and lower that bounce rate.

Homepage design

It’s imperative that your construction website instantly communicates exactly what size construction projects you take on. A good way of doing this is having an auto loading video on the homepage, which shows the typical type of buildings that you build. Whether that be a single house, or a multi storey block of offices.

Now, often, customers make a snap decision on whether they want to stay on our website. You have seconds therefore to convey what your business can offer.
Simple to use the main menu

Regardless of whether your construction company or another business, it’s imperative that the main menu works flawlessly and simply on your company website.

It should allow shoppers, with minimal amount of clicks, to get the page they want to find.
Therefore, it is crucial that the main menu is well-designed and works brilliantly on a sale iPhone or, let’s say, another Android smartphone.

Keep your construction website updated

When you look at the multinational, really large construction companies, they often regularly release regular news articles onto their website. A good reason for this is to promote their business and the new construction contracts that they have taken on. But at the same time, the business is also improving its organic search engine optimisation.

So, before you agree to a web design quote, consider whether you need help improving your business’s SEO as well. Some web developers don’t offer this service, so you might want to choose a digital marketing agency that does.

Social media icons, Facebook, X and also LinkedIn

Your construction company may have several construction projects that you are working on at this moment in time.
With this in mind, you will want to keep your visitors to your website updated on the latest construction projects that you are undertaking in Wales.

Therefore, the social media icons, such as your Facebook or your businesses LinkedIn account, or X account, should be prominently displayed on the website’s header section.

Therefore, you can readily post on your social media accounts, and visitors your company website can visit your companies social media accounts, and see what work your construction company or demolition company is completing at the moment.

Come to a highly experienced company

We have highly experienced web designers, SEO consultants, and copywriters, web developers and social media managers all under one roof.

With prices starting from just £950 its clear to see why so many businesses in Cardiff hire us to get their website designed.
Come to us, a highly experienced web design agency

So whether you are a plumber or running one of the country’s biggest construction companies, it would be great to speak to you about how you would like your website to be designed.

Introduction

It might be the case that you have just emerged from a relatively long meeting with your web designers.
You’re tired, as for hours, you have been explaining how you would like your new website to look. You’ve gone into every conceivable detail to explain how you would like the website to look, from how the main menu should look to how you want the footer to look.

You walk away from the meeting, feeling that you have accurately conveyed precisely what you want.

You’ve enjoyed a good chat with them, and if you think they can now go away, design a brilliant website for your business, and it will look a million dollars in, say, a month.

And this should mean you end up with a web design you are obsessed with.
However, suppose the website is not carefully planned, you haven’t had regular meetings with your web designers, wireframes haven’t been created, and design suggestions haven’t been sent to your e-mail.

In that case, the web designers can create a design they think the client will like, but when they see it, there may well be a look of massive disappointment. So, to avoid this, its important to clearly plan how you would like your new website to look.

Have a detailed plan

This is why it’s essential to have a detailed plan, setting out how many pages are needed, you need to work out who will be writing the all the text, and the layout of the pages. Therefore, carefully planning how your website looks removes a lot of ambiguity. For example, by using wireframes you can gain a good idea of the page layout regarding pictures and text.

Food for thought

During a meeting, often scribbling down pieces of paper, how you want the website to look is not going to work. For example, a company director might scribble down an A4 piece of paper as they want the page laid out.

However, it can sometimes be much better for the business to say what aspects of the competitor’s website they like and how they may want a similar design for their own business. Of course, we are not talking about copying a competitors website, no, no no.
Instead what we mean is taking design inspiration.

Therefore, the client might step forward and say I like how the video also loads on the homepage of one competitors site, I want a video showing a walk through of my offices on my website.

I like how the main menu works on this competitor’s website, I like the page layout on this particular competitor’s website. The web developer can then start to gain a good understanding of the design you want built for your company.

This provides a much clearer understanding of what the client wants and how they want the website designed. Therefore, web developers can get straight into designing wireframes for you.

The problem with openly discussing how you would like the website to look in a meeting is that it is ambiguous. What the client wants could be misinterpreted, so the final design may not be satisfactory.

So, we found an excellent way to start or kick-off the web design process to stipulate exactly how you want your website designed. Perhaps a screenshot of certain aspects of a competitor’s website will give your web developers a good idea of how you would like your new website designed.

We are Cardiff web designers who have designed countless websites for Welsh businesses. Because of this, we always ask, which competitors’ websites do you like? What do you like about the web design? What unique aspects do you want added to the design.

Then you get a combination of the functionality you like, such as well-designed main menu, or a footer design you like. Then we can bring to the design the aspects you like, such as nice colour green used across the website, or a nice font, or lets say a nice page layout, showing your friendly staff across the website.

Think about colours you want used when designing your company website.

Perhaps you have seen a shade of colour you like on a particular soft drink can, or within a glossy magazine, or on a competitor’s website. Screenshot a picture of their colour or take a photo on your i-phone and bring it to your web designers so they can match it when designing your website.

Ask for updates

During the web design process, your web designer should be in to send you links to see the part-built website. What’s great about this is that the web design process does not need to be complete; and you can say throughout the design stages which changes you want made.
It’s worth asking web designers for say weekly updates.

Testing

It’s essential before the website is set live that it has a lot of testing to make sure that every aspect works as you would expect.
Therefore, every button must be pressed, internal links clicked, and everything checked to ensure the website works correctly on smartphones and different operating smartphones. The website must therefore work perfectly on desktops and laptops. Therefore, checking the website on various browsers is essential to ensure it works correctly and as expected.

Quality

The final point is that investing in a high-quality website is essential. Don’t go out shopping for a cheap web design company, as the website that you get might be too basic.

When purchasing a website for your business, you don’t want to aim to save money on it. A well-designed website is often crucial to the company’s success, so it’s worth paying more for quality.

That’s why so many Welsh companies come to W&P to get a website designed because we design quality websites here in Wales.
Sure, some companies offer cheap website prices, but they might well be too basic and built in an absolute rush: the website may have little text, a bad design, and looks terrible. This can mean that you often need to repurchase and have a website redesigned in a short period of time. So why pay to have a website designed, and then have to have redesigned because it looks, well, a bit rubbish.

Therefore, if you would like quality website designed, and often we can build most websites in less than 4 weeks, then do talk to our Cardiff web designers today.

Introduction

So, let’s say the bank has just approved your business loan, and you’re well over the moon. Are you ready to plough all that dough into getting a brand-new website designed for your business? We think you should hold your horses for just one second.

It’s a common pitfall for businesses to overspend on high-end website designs, and you might be wondering, why would a web design agency discourage this? The answer lies in the potential for success that strategic budget allocation can bring. This approach empowers you to make the most of your resources, setting your business on a path to prosperity and a brighter future.

Well, we are not. But also, it’s crucial to consider the long haul and short haul, and we shall explain what we mean by that in just a second. This thoughtful approach can guide your decision-making and ensure your marketing efforts align with your business goals.

Don’t spend all your dough on just one form of advertising

Many businesses, especially start-ups, think getting a well-designed website is all they need to do to get your customers flocking into your business.

However, it’s more complicated than that. When you have a brand-new website designed, Google’s algorithms may initially place your business on say page 10 of Google. This is where the importance of search engine optimization comes in. Without it, your potential customers might not find you, and your business could be left in the shadows.

The phones will be growing dust and cobwebs, and the sales staff will be filing their nails; bored is not the word.
So, you have to keep some, well, a lot of your marketing budget back for how you plan on promoting your company website.

There’s search engine optimisation, for example, yet this is a slow process, so don’t expect results any time soon. It can often take well over six months to get a company onto page one of Google’s organic results. But remember, good things come to those who wait, and the results will be worth it.

So, if you are going to invest in SEO services, make sure you keep a decent amount of your marketing budget back. Businesses often make the mistake of thinking their SEO agency will get them onto page one in a jiffy—however, it can take a very long time.

This means you do need to budget for that long period where the SEO company is moving the business from, say, page 10 of Google to page 1, as this may take many, many months of hard work.

Google Adwords

Businesses like the fact that they can specify which keywords they want to appear on Google, set a monthly budget, and instantly have their business appear on Google.

However, this, of course, does not come for free; you do have to “pay-per-click”- and if you operate in a very competitive business sector, let’s say you run a dental practice, you’re a solicitor, or let’s say you’re a hairdresser in a large city, well often the cost per click costs more. The reason is that more businesses will also want to appear there, so you usually have to pay more per click if more businesses want to promote their companies simultaneously.

Social media advertising

Sure, you can set up a free page on Facebook, say, and we recommend that you do this. It doesn’t take long, and you can mention your business’s NAP information, which can help improve your company’s local SEO.

However, to promote a post or product your business is selling, you may want to “boast your ad”—now, you often have to set a budget to do this.

So, again, this is why, right at the start of this article, we said don’t splash all your marketing budget on just getting a website designed. You often have to promote that website via search engine optimisation, PPC (Google Adwords), social media marketing, or a combination. Therefore, you usually need a budget for designing a new company website and then a budget for promoting your business.

All of these services are under one roof.

There’s a reason so many businesses choose W&P Web Design: We have brilliant web designers, SEO consultants, and people who can manage your business’s social media. With web design prices starting from £950.00, it’s clear why so many businesses come to us to get a quality, well-designed website built.

Come to the web design experts in Cardiff.

Talk to W&P web design today.

Our 7-page brochure websites start from £950.00

Our e-commerce websites start from £1950.00

Call us today, and we can offer a quote if you would also like to hire us to improve your business SEO.

Introduction

As all builders, demolition companies and tradespeople know, it’s fiercely competitive for work. For example, if somebody wants something as simple as a property single-storey extension added to their home, they may go out and get many quotes.

For builders, demolition companies, and tradespeople, it’s not just about surviving in a fiercely competitive market but thriving. A well-designed website is a powerful tool that cannot only set you apart from the competition but also showcase your business’s unique strengths, instilling confidence in potential clients and making you proud of your business.

Therefore, This article is aimed at builders, construction companies and demolition companies to give some food for thought to what you need to think about when hiring a local web designer to design a new website for your business.

Must be mobile-ready / well-designed responsive website

When looking for local builders or tradespeople, people may sit on their sofas looking for a local company. However, it’s crucial to note that they will most likely be using their smartphone or Apple tablet to find a local business. This underscores the immediate necessity of having a mobile-ready website, making it a top priority for your business.

When customers shop for a local building company, the website must be fast, easy to use, and answer all the questions they are likely to have about having a loft conversion built.

When customers shop for a local building company, the website must be fast, easy to use, and answer all the questions they are likely to have about having a loft conversion built. This is where the importance of a responsive and well-built website comes into play. It’s not just about having an online presence, but about offering a superior user experience that reassures your potential clients and sets you apart from the competition. So, what often separates the cheap websites, built for £500.00, from the better quality websites is that sometimes the web designers can spend more time improving the website’s U.X. so that the website offers more quality information, more helpful information, which may translate to the company making an increased amount of sales.

Each service should have its own page.

This is critical if your business wants to improve its search engine optimisation (SEO) later. SEO is not just a buzzword but a crucial element that can significantly impact your online visibility and, consequently, your business’s success. Some web designers may offer super low prices to design a one-page website, yet we wouldn’t recommend one for a construction or demolition business, and we shall now explain why that is so.

A construction company often offers various services, such as building a loft conversion, property extensions, or a brand-new house.

Therefore, it is essential that the web designers you hire set out each service on its page. This helps us to improve the business’s search engine optimisation, as Googlebot can crawl and index each page, and because each service has its very own page, the H1-H6 tags, the meta title, meta description, alt text, and much more can all be optimised for each distinct service that your business offers. So, for example, a whole page can optimised for, say, “loft conversions”, “roof replacement”, or, let’s say “, property extensions”.

Well designed

Often, a shopper looking for, say, a demolition business or a construction company to hire will decide in a matter of a few seconds whether they wish to stay on that website or leave. Often, this comes down to the design of the website. A poorly designed website that’s just very hard to use or a website that looks dated or overly basic, well, these are the websites that have sky-high bounce rates, which is very bad for the business’s search engine optimisation, as Google’s algorithms will detect that the bounce rates are very high. The company may move down Google’s SERPs.

Content marketing

We highly recommend picking a web design agency in Cardiff that can also offer copywriting services. Whether you want the text written for the website when it’s initially designed or perhaps you want to partner with the web design company for their assistance in writing monthly blog posts, hiring web designers with copywriters in-house is crucial.

Writing text, say 2,000-word blog posts, is massively time-consuming. Therefore, you need to hire web developers with in-house copywriters who can help write evergreen content marketing, blog posts, or product descriptions.

Remember that since the Google E-EAT updates, it’s now more important than ever to write high-quality, 100% original content marketing that shouldn’t be copied and pasted from another website.

The content marketing, therefore, should be:

-100% Original

– Well written

– Written by an expert

– The author should understand Google E-EAT

How we can help:

Construction web design

If your business operates in the construction sector, we can design a well-designed website. Prices for a brochure website start from £950.00. Welsh web designers designed and built all our websites in Wales.

Why not call us today?

We can design a brand-new website for any business if you would like a new brochure website for your construction business.

We have worked with many construction businesses, plus demolition companies. Our clients like how simple we make the process; we can design the website, write all of the content marketing, and work with the business continuously to improve their search engine optimisation (SEO).

If you run a construction company here in Wales and need a new website, why not call today?

Think about how important your website is to your business

Buying a cheap cattle toaster and microwave for the kitchen wont significantly impact the business, regardless of how well the kitchen appliances work.

However, picking a cheap website can dramatically impact a business.

The point we are trying to make is that there are some things you can scrimp and save on, when it comes to running a business, but we would’nt recommend your company website being one of them.

When talking to business owners, sometimes 100% of their sales are generated through digital marketing.

When you think about social media, add Google Adwords, organic SEO, which means funnelling customers towards one thing: the company website.

So if a customer arrives and is not impressed by the design, say that they find it difficult to use, and you will losing that customer.

So, you need to have a well-designed website.

They don’t have to pay a small fortune, but they don’t go for the cheap end of the market, where things are built at a bargain basement prices.

You look at some of these websites, designed for £500 or less, but often so basic that they know more than a virtual business card!

So, what you need instead is a quality website.

Now, paying through the nose is no indication that you can get a quality website.

It’s important to understand what you’re paying for when it comes to website design.

Don’t be overwhelmed by complex marketing terms. Instead, ask for a clear breakdown of what you’ll get for your money. This will help you make an informed decision and avoid any unexpected costs.

Superfast website hosting

People don’t wait around a long time for anything these days, they don’t want to be waiting in long queues at supermarkets; otherwise, they might switch to a different supermarket that offers to open more checkouts. This is the same concept for your online business; if it’s too slow and it is not easy to use, you could lose customers, they get to go elsewhere, and they will go to the website the supersonic fast.

So, make sure what’s included in the quote, is for your business to have superfast website hosting.

Well-designed and simple to use

You need to have a company website that is very simple to use. This isn’t very easy to use, or it is just too busy in terms of being too cluttered. Often, you lose customers if there is too much information say on the homepage.

Choose the right content management system

We have met so many businesses that have been talked into content management systems, which are simply rubbish.

That is the CMS might not be widely used, and sometimes web designers might choose it because they are experts at designing websites using that CMS.

What this basically means is that if there could be many glitches or problems with the website later on down the road.

Now, if you picked a more common CMS that millions of businesses use, you might be able to fix some of the glitches yourself and keep on top of the website maintenance yourself as well.

We not trying to say here that there is a CMS that is 100% guaranteed not to go wrong, as every CMS can go wrong, the same way a car can go wrong at any time.

However we would recommend picking a CMS which is a bit more proven, such as a content management system used by millions of businesses like WordPress, rather than opting for a CMS that’s not proven, and only just launched, and could potentially be full of glitches..

Choose your domain name wisely.

One of the factors that can influence web design costs is the website’s domain name; you can register for one for as low as £10 a year sometimes.

However, another domain name might cost over 10k per year, so the domain name often differentiates how much the web design will cost.

Who’s going to be writing all of the text?

When considering getting an e-commerce website built, you may need over 10,000 words of text added to the website.

To do that, this will involve a lot of work, so you need to ascertain right at the start who will write all that text? will be the web designers or the business?

Therefore, don’t take for granted that the web design agency will add and write all of the text.

Also You most definitely don’t want duplicated text added to the website because this can massively damage the business’s organic SEO.

Ongoing maintenance

Just as a car needs ongoing maintenance, so that the engine cant run low on oil and potentially seize, so will your website need upkeep and some maintenance . For example, plugins will need updating, back-ups need to be made, and any coding glitches must be fixed; otherwise, you could be losing customers.

Therefore, do ascertain with your web designers how much they charge for ongoing monthly maintenance of your website, some charge a very modest fee that covers this service; however, some might have written in the fine print that they charge a very high monthly payment for maintenance of your website.

Date: June/13th/2024

It’s important that whichever web designers that you hire in Wales, that they try to keep the process as simple for you as possible. Even if it’s a very intricate website, for example, an e-commerce website with over a hundred pages which needs to be designed, your web design agency should aim to simplify the whole process so that you feel that you are being listened to and have a website designed exactly the way you want.

There are many web design agencies to choose from. What you don’t want is for a company to railroad you into a design that is so basic that it doesn’t actually communicate or say anything about the services or products that your business offers. Each and every year, thousands of businesses in the United Kingdom choose really cheap low-quality website design companies and often they make websites that are so basic that they often need to be redesigned after a short period of time.
This prompted us to write this article, explaining why we think the web design process should be a three step process.

Set out a clear plan

By setting out a clear plan from the outset, you provide your web designers with a roadmap to effectively follow so that they can help your business to better advertise the products or services that you sell. Each main business offering, such as each service should have its own dedicated page. This approach avoids a common pitfall where services are grouped on a single page, potentially diluting their impact, that making the search engine optimisation (SEO) process harder at a later stage.
For example, let’s say a family lawyer, you might have all the different services grouped onto one page; when you talk to any excellent SEO consultant later on, they will tell you this is a big mistake to have all of your services mentioned on one page.

The point you’re trying to make is that the site map needs to be created prior to your web designers start work on wireframing or designing any the website. Therefore the kettle does need to be put on, nice cup of tea needs to made for the web designers and clients, and you need to draw a sketch of the sitemap.

If the website is relatively simple in terms of the page layout, this could be something as basic as simply sketching out a site map on an A4 piece of paper.

However, this will concentrate your web designers’ and developers’ minds on how many pages need to be designed and what services or products need to be promoted.

Also, before any web design takes place during this initial stage, you need to choose a content management system that is best suited to your business. After discussing with your web designers, you might find that your company wants a Magento website, perhaps a Joomla website, or maybe a WordPress website designed?

Designing a website often involves considering many different factors, such as how you will later improve the organic SEO, the usability (U.X), and how you plan on making the website look brilliant.

Therefore, what happens when you buy an overly cheap website, let’s for £500 or less, is that it’s often its just too basic, the hosting might be slower, and the finished website might not communicate exactly what your business can offer.

Therefore, during the design stage, the web designers needs to often wear many different hats, considering usability (U.X) , speed, and whether that’s likely to satisfy a shopper’s question, that has the content marketing, been written in such a way the copywriter / web designers have thought about Google E-EAT.

Many different skill sets are therefore needed from digital marketing agency; you often need a copywriter, you need an SEO consultant, and you also need web designers and web developers. Thankfully, we have all of these under one roof here at W&P.

Keep on improving

Getting a website designed is only the start; as your business expands so will the products and services you are likely to sell. You will also need extra pages designed, and your business will grow your web designers often need to make regular edits to improve the design of your company website. Not just that, you will also need the help of SEO consultants to monitor things like bounce rate of the homepage, for example, that’s to see if people are leaving your website too quickly?

Web design is an on-going process:

Web design is not a one-time task; it’s an ongoing process. As your business evolves, so should your website. This requires close collaboration between web designers and SEO consultants to refine and enhance the design. Major e-commerce websites and large brands understand this, constantly improving their web designs to stay ahead.

All of these minor changes to the web design can add up to a cumulative effect that can potentially help the business attract many more customers.

Web design is therefore not a one-time task; it’s an ongoing process that requires constant improvement. Many businesses in Cardiff understand this and choose to partner with web design companies for the long term like W&P Web Designs. This commitment to continuous improvement ensures that your website stays up-to-date and effective, attracting more customers and driving business growth.

Pick a highly experienced web design agency, choose W&P Web Designs

Whether you’re in the construction industry or planning to sell over 10,000 product lines online via an e-commerce website, our Welsh web design business is here to help your business. We don’t just design your website; we partner with you for ongoing improvements if they are required. Our team includes highly experienced SEO consultants and WordPress web designers ready to elevate your online presence.

We can also offer SEO services and write content marketing for your business. If you are currently looking for Cardiff web designers, then look no further than W&P; we have some highly experienced and knowledgeable SEO consultants and WordPress web designers working for us.

Therefore, if you would like a quote for a one-page website or a 10,000-page e-commerce WordPress e-commerce website, do contact us today.