How well your website is designed can sometimes strongly influence how successful your business is.

You might think that is a bit of an overstatement, but is it?

When you stop and think, how do your customers find you?

Or how do you want to market your business?

Sure, some customers may come via word of mouth; perhaps your business gets 10% of its business from recommendations.

However, many businesses rely on digital marketing, whether their website, SEO, Google Adwords, or advertising their business on social media, for example.

So, a company website and which web design company you hire is something you should mull over and carefully consider which web design business you want to hire.

Here are some things to think about when choosing a web designer:

What funds do you have available?

So, when writing articles like “10 things to think about when hiring a web designer,” some web design businesses often go around the house. This means they make recommendations but leave out an important part—that’s brass tacks, what the client has to spend.
How much your business has to spend often dictates whether you hire a freelancer, an agency or a full-hog digital marketing agency.
Yet, regardless of your marketing budget, you need to obtain good value, so with that in mind, there is some of the things we think you should ask your web designers, regardless of whether you are spending 1k or 100k on getting your website designed:

– How many pages will get designed for my fee?
– Who’s writing the text?
– Does the quote include getting a mobile version designed?
– How much does hosting cost per month or year?
– Who’s making the website back-ups, the client or the hosting company/website designer?
– Who is supplying the photos?

So, if you have a brochure website designed, these are some of the questions we recommend you ask. Of course, there are a million and one other things to think about, yet these are just some of the things we think you should ask.

Is your plan to rank high on Google and higher than main competitors if so SEO is needed

If you bring a donkey to a horse race, you’ll lose. It’s as simple as that. The donkey may try its best, but it’s going to be a non-contest up against trained horses, ready to gallop faster than some cars.

This is the same as when you go to the bargain basement, get the cheapest website design, and then want to rank high on Google.

So, if you plan on drawing in customers via SEO, that’s organic or local search engine optimisation, the website needs to be designed from the ground up with SEO in mind. so what do we mean by that:

– Good page structure; each service has its page
– Well written content
– The web designers need to understand Google E-EAT
– Need Google Analytics or Google Search Console integration
– Need strong backlinks
– All the on-page and off-page SEO must be white hat and top-quality

Keep things simple

If you visit a web design agency and they give you a headache after every meeting, they are not very good at what they do. Even for the most significant web design projects, we think web designers should aim to keep everything simple. There’s an art form in simplicity.
We don’t mean the customer needs to obtain a fundamental, rubbish website, no, no, no.

What we mean is that everything needs to be carefully planned, time spent on planning, everyone on the same page, and then a quality website is built, with marketing jargon such as Javascript and PHP kept to a minimum and talk about AMP kept to a minimum.
Please keep it simple. Design a website that your customers will be amazed by and find simple.

Maintenance

A kitchen or a car soon becomes a mess if not maintained. Well, the same is true for a company website. It needs maintenance, or it will not function correctly and possibly allow a hacker to access the site.

So, websites need maintenance. And even if website maintenance is lacking, things go wrong, websites go down, things get hacked, and things don’t work as they should. So make sure you hire a web design company that offers website maintenance, good customer service, fast replies to e-mails, etc, so that you feel you are getting the right level of support from your website designers.

Call us for a quote:

If you want a quote, call us to get a new website designed. We have built quality CMS websites in central Cardiff for over ten years.