Some company directors may have set up multiple companies in the past. This means that they may have a go-to web designer who knows exactly what they want. The company director also knows which CMS they want and the information that the web design agency will need to get the ball rolling.

However, many companies may never have had a website up and running before. So now, they are on Google looking for “web design Cardiff” and trying to whittle down the list and work out which companies to hire.
Yet, before you pick up that dog and bone—that’s your phone—and start getting talked into a website by a smooth-talking salesperson, we recommend sticking the kettle on.

That’s because you do need to mull over what your business needs and what you need the website to do so that you can tell the website designers exactly what you want. This way, you don’t go through the whole web design process and then go, hang on a minute, I forgot about, say, having a responsive version of the website built.

So planning is essential, but if it’s a 7-page brochure website, you haven’t got to go overboard on planning. You need to think about the following:

– Will your website be taking payments? if you so, you need to think about which e-commerce CMS you need
– Who will be writing the content marketing that’s the text
– Will you hire a photography company, or can the web design agency offer this service?
– Will you require help improving your SEO? If so, does the marketing agency offer this service?
– Which font would you like?

Put yourself in your customer’s shoes; what will they need from your company website?

For example, the website will most likely need to be responsive.

In addition, how are you going to design the product pages so that they offer useful product descriptions?

How do you make the website easy to use for selecting items, such as whether they are in stock, price, size, etc?

All this needs to be thought about from the start, including what functionality you will need, because if not, the web designers normally consider this extra work and add it to the price.

What is the competition doing well?

So, take a look at your competitors. We would never recommend copying your direct competitors.
However, think about this: let’s say you’re about to start a brand new company, a solicitors practice in Cardiff Bay. You will know your main three competitors; they may well be ranked on the 1st page of Google. Have a look at their websites and consider the following:

– How many pages do they have?
– How have they set out their services in terms of pages?
– How much text is added to each page?
– How is the text added to the page?
– What parts of the design are good? For example, is the main menu a piece of cake to use?

What features will your business need?

So, every business owner who comes to us to chat about the new website they want designed often wants something different.

For example, one customer might call us in the morning and want a minimalistic, professional-looking website for an accountancy practice.

Another business owner might call us in the afternoon and be setting up a new insurance company and want bold, bright colours used.

Our customers often want something completely different, so you will need to think about how you want the website designed.

However, with that said, all businesses will want the following, so do make sure that this is included in your web design quote:
– Responsive/mobile-ready website
– Super-fast website, so will need fast hosting
– Good logo design
– Who will be writing the text?

These points are essential to consider when designing a website. However, when you chat with our web designers, they can often recommend the suitable CMS for your business and other functionalities you might need. For example, some businesses might want a company blog section built as well.

Come to an established web design agency.

If you’re opening a new car dealership or perhaps a construction business in Wales and you want to hire an established Welsh web design agency, then do talk to us. We mostly build WordPress websites, yet our company can also offer SEO services and copywriting services. Come to W&P; we have some of the best web designers in Cardiff working for us.