We at this web design agency have an extensive amount of experience designing websites for the construction industry. Yet, as you already know, the construction sector is extremely competitive. Whether you’re a plant hire company, small builder, or massive construction business, you will face a huge amount of competition.

So, how do you stand out from the crowd?

Well, you do need a professional website. However, your web designers need to think carefully about the following:

– Company branding
– Which font will you use? We highly recommend Google Fonts
– How will your company logo look
– Which colour scheme, so hex codes, will you use?
– Videography

Colour scheme

Many construction companies opt for yellow and orange colours when they have a new website designed. This seems to be the default position when designing a website for a demolition company, construction business, or roofing business.

However, for your branding to be memorable, you need to stand out from the crowd, have distinctive branding, and have a good shade of purple accompanied by a good company logo and an auto-loading video on the homepage.

When you look at some of the top construction companies here in the U.K., they have often gone to well-known marketing companies like ours, which tells them to stand out from the crowd, to be different, to use good fonts such as Google fonts, to have a well-designed company logo, and also to have good construction videography.

Typography

So, here are some of the fonts that we would recommend for your construction website:

All the fonts mentioned are all Google fonts

– Anton
– Roboto
– Work Sans
– Oswald
– Bebas Neue
– Montserrat
– Poppins

Hire a good web designer who can offer videography

So, let’s say someone is shopping to add a brand new extension to their home. Well, imagine on the homepage that some excellent drone footage was taken of the large property and the extension you built.

For example, the web designers may have added an autoloading video onto the homepage that shows the time elapsed while your construction company was building a new extension.

That instantly tells the customer about the service your business offers; it’s also likely to grab the shopper’s attention. So much so it could positively impact your business search engine optimisation in the following ways:

– The time spent on site could improve
– The bounce rate may decrease
– You may get a shopping visiting more pages

Don’t get an essential website; get a website designed to impress your customers.
Just for a second, how will you gain more customers?

Via social media?

Via Google Adwords?

Via organic search engine optimisation?

This is all well and good, but where do all those customers end up? Well, that’s one place: your company website. You could spend a small fortune on advertising your business, let’s say on social media, yet if the customer visits your website and is disappointed due to bad design, then your company’s bounce rate could be sky high.

So, when you spend a lot on promoting your business, say, Google Adwords, it’s crucial that the website is well designed. Whether it’s a construction business or any other type of website, your web designers must ensure the following:

– The website is responsive, so it works on Android and iPhone devices as well as tablets
– The website should be fast
– The website has a font that’s simple to read and works on all browsers, such as Mozilla
– The website should have content marketing written by a highly experienced copywriter who understands Google E-EAT
– The text should be well-written and never copied
– The website design agency should understand white hat search engine optimisation methods
– You want a quality CMS, such as WordPress.

Do add a lot of calls to action

So, regardless of the type of website that we are building, whether it’s built mostly using HTML5 or perhaps the web developer is building a WordPress website for you, what’s important is that the page has a lot of calls to action.
So, for a construction company, you may want to add the following CTA

1) Add on social media, such as on Facebook

Now, hiring a builder, let’s say, to build a 70k extension onto your home is a considered purchase, that’s for sure. So, by the web designers adding social media icons and a CTA saying, “Why not follow us on Facebook?” you may increase the number of engaged followers that you get on social media.

This allows you to show your latest work and your latest construction projects. What can happen is that the construction website may only have the projects you completed, let’s say, six months ago.
Yet if the shopper adds you to their social media account, they are much more likely to see your more recent work.

2) Request a callback CTA

Your web designer’s code to write code so that embedded into the actual page is a call-back feature.
So it might simply say, “Would you like us to call you back.”

Then, the shopper can leave their name and their phone number. The web developer can then design the contact form so that you know the shopper left that request for a callback on the page which sells loft conversions. Then, you can have a sales team member call that shopper back.

Have a well-designed company logo.

So, what’s really important when you hire a web designer is that they can also offer to create brand guidelines. This is so that your construction company can get a well-designed, bespoke company logo. The marketing agency should also specify which font to use and what colours to use.

How much should we expect to pay for a new construction website to be designed?

The vast majority of the websites that we build are for construction-related businesses. So, for example, our highly skilled WordPress PHP designers have designed websites for roofers, construction companies, and demolition contractors.

Now, the cost that our web design agency charges is calculated after asking the following questions the client:

– How many pages do they require to be designed?
– Will you be writing the text in-house or with us?
– Do you require ongoing help to improve your business’s search engine optimisation?
– Do you require hosting
– Do you own the domain name, or would you like us to purchase it?
– Do you require videography services?
– Do you require a company logo to be designed
Once one of our sales team members has gained an answer to these brief questions, we aim to write back to you with a quote. Often, construction websites will range from 1k for a small builder, yet we have also designed websites for construction businesses over 10k, so it comes down to asking the above questions. A member of our sales team can calculate a cost very quickly.

Does your company offer website hosting?

We most certainly do, and our website hosting is fast. This is another reason so many construction businesses hire us: when we offer you a quote for our web design services, we can offer a low price to host that website for you.

Does your web design agency have SEO consultants working for you?
We most certainly do, yes.

Many construction companies hire us because we have organic and local SEO consultants. This means that our web developers can design a new construction website, and then, once built, we can start improving the organic search engine optimisation.

So, we could design a WordPress website, and once built, we could hand it over to our SEO consultants, who could start working on improving its SEO.

How long will you design a website for our construction business?

So, if a company hires us to design, say, a 7-page brochure website using WordPress, the cost is often around 950.00.

Yet often, the business will want us to write the text, design a logo, or design the company branding. This will cost a lot more. We would need to offer you a quote based on your business’s requirements.

How do we obtain a quote:

Sometimes, we can offer a quote after a quick telephone conversation. However, sometimes, we need to meet the client and discuss the options we can offer, such as the different content management systems, whether the client requires SEO, and whether they want us to write the text.

Why not call us today:

Why not call W&P? We are a highly experienced web design agency