Hiring an excellent web designer to create well-designed landing pages is crucial for several reasons. The main reasons are that the web design can help reduce the company’s bounce rate and convert visitors into sales.
So, what constitutes a well-designed landing page:

Well, here at W&P, we think a well-designed landing page is one:

– Follows the advice of Google E-EAT
– Is helpful
– Simple to use
– Works well on smartphones and tablets
– Has a low bounce rate
– Google Analytics shows the page has a high dwell time
– A lot of quality do-follow backlinks are leading to that page

It must have a clear purpose.

When many businesses are looking to hire a Cardiff web designer, they might think, “We only need a one-page website, or let’s say a three-page brochure website.” Actually, however, we believe it’s worth paying more for your new website so that each main service or product category has its own page.

So, for example, let’s say our designers this week are designing a website for a new solicitor’s practice that is about to open in the Cardiff Bay area. Well, we would recommend to them to add a page for each different service they offer, not to group all the service descriptions onto one page.

So, you should create a landing page for each leading service you offer.

And why do we recommend this?

Well, it’s simple: Google algorithms will crawl and index each page on your new company website.

Google uses something called “Googlebot” to do this. Now, if you have created a landing page for each service you offer, it’s much clearer to Google what services and products you offer.

That’s because of the following:

Each page is likely to have its own:

– Page title
– URL Extension
– Anchor text
– Alt text
– Content marketing
– Page titles H1 through to H6
– Meta title
– Meta description

So, in a nutshell, you’re sending a much clearer signal to Google about what services/products your business sells, making it much simpler to later, if you so wish, improve the search engine optimisation for that page.
So, how much will it cost to get all of these extra pages added?

The good news is that some digital marketing agencies in Wales charge in excess of 2K to get a 10-page website designed, plus the monthly hosting cost and the cost to make the website responsive. Then, the web designers are likely to charge extra to write the content marketing and supply the stock photography.

However, the reason so many people come to W&P is simple: We have a starting price for a 7-page brochure website, starting from just £950.00. So, it’s clear to see why our web designers are so busy throughout the entire year.

CTA

CTA stands for “call to action”- a simple box saying “Would you like us to call you back?”- could have just a brightly coloured box. In that box, someone could leave a name and number, and a sales representative will know, for example, that the box filled in was on the page for a BMW M3 car.

The sales representative can then simply call the customer back. So, having boxes and calling CTA helps you contact the customer.

It hasn’t got to be the customer leaving the phone number. It could be:

– Asking the shopper to follow your business on Facebook
– To sign up to a monthly newsletter
– Go to web chat and ask customer service a question.

Your website must be responsive.

A good landing page design must be responsive. Your web designers must ensure that the landing pages they create are responsive. This is for two reasons. One, Google switched to “mobile-first indexing” some time ago, meaning Googlebot crawls and indexes the mobile version of your website before it indexes the desktop version.

So, this is one reason you need to design a mobile-friendly website.
The next reason is that many shoppers will find your company website on a smartphone or tablet, so the website must be “responsive” to work on that smartphone.

How we can help:

If your business, based in South Wales, needs a new website designed, why not call us? We can design and build a brochure website for just £950.00. If you would like a high-quality website designed, do call W&P Web Design.

Meta title:
How to create well-designed landing pages
Our web designers explain how to design well-designed landing pages.