We are a well-known web design agency in Cardiff, serving businesses across Cardiff and Cardiff Bay. This in-depth article will explain the benefits of blogging and why companies regularly add new articles to improve their organic SEO.

Companies often want to improve their search engine optimisation, and one of the main ways to do this is to write helpful and engaging content marketing, such as blog posts. When writing this work, you should follow and understand Google E-EEAT updates.

This article will explain how blogging can improve SEO and search rankings, which can ultimately improve sales.

How often should our business be writing blog posts?

Since Google rolled out a massive algorithm update in 2011, it has started to rank businesses higher in the SERPs if they regularly add brand-new content marketing to their websites. Many marketing agencies refer to this as fresh content marketing. If a website is seen to be updated more regularly and is quality work, it can rank higher organically in the SERPs.

Helps Google to understand better the products and services that you sell

When Google bots crawl and index new blog posts where you write about the different products and services you sell, this can help Google better understand the items you sell as a business when mentioned in your blog posts.
Therefore, when Google indexes your website, you can better understand the pages, products, and services you resell as a business. For example, if you regularly blog about kitchen blenders, it becomes apparent to Google that you sell these items.

Increases the chances of gaining more backlinks

Link building is a core part of SEO.

To improve your business’s rankings in the Google SERPs, you must obtain many, sometimes thousands, of do-follow quality backlinks.

Google Helpful Content Update and Google E-EAT

In a nutshell, if a business is seen to be writing excellent, helpful content (Google Helpful Content Update) that customers / organic visitors can find interesting and valuable to questions that they have, this can improve your SEO and, as a result, you rank higher in Google SERPs.
So, whether you’re writing about a kitchen sink or a hypercar, people often have questions about the product.
In summary, your business will likely rank higher in the SERPs if you write helpful guides about the products/services you sell.

Blog SEO best practices

Let us dispense some of our expertise when writing blog posts.

As a business, we have written thousands of blog posts for various companies here in Wales. We are an established web design agency, and we have written thousands of blog posts for solicitors, dental practices, and builders. Therefore, this puts us in the position of being expert content marketing writers, so let us dispense advice to help you when writing blog posts:

Don’t keyword stuff (if you do this, it will lead to a Google Panda penalty)

If you’re selling running trainers from a particular brand, such as Nike, you might think that to get your business ranking higher on Google, you must keep mentioning running trainers plus Nike repeatedly—a bit like a broken record!

However, “keyword stuffing” is a bad SEO practice that can penalise your website, so don’t do it.
Instead, focus your energy on writing super high-quality content your customers will like. This work will have a high dwell time and likely attract more backlinks, improving your business’s ranking in the Google SERPs.

Improve the user experience: Put yourself in your customers’ shoes. Are you likely to find this information valuable and helpful?

If a reader finds the text overwhelming, has it been written in a dull and rather academic way? Well, you’re likely to send the reader to sleep.

Instead, do you need to make the text lively and engaging?

Suppose you walk into the doors of many top web design agencies in the United Kingdom and ask them what is essential when improving a business’s SEO.

They will undoubtedly mention UX (user experience), which means improving the user experience. This means improving the dwell time while lowering the bounce rate.

Now, discussing how to increase the dwell time and lower the bounce rate can be left for another blog post.

Let’s keep it short. Our best advice is to make the text helpful and enjoyable to read.

This combination of the right business will likely rank higher in the SERPs.

Don’t go off on a tangent.

Companies often make the mistake of going off on a tangent rather than discussing products and services or something unrelated to their particular business’s core business activities.

For example, if your core business activities are as a business, you run a solicitor’s practice. If you regularly blog about award ceremonies, golfing events, and rugby tournaments, you can understand why Google’s algorithm can get confused about your business’s services are? For example, do you offer legal advice? Or are you a rugby club?

However, suppose you have a laser focus and start offering advice related to core business activity. In that case, if you keep writing work related to a solicitors practice, then this work is likely to help improve your rankings in Google SERPs.

Again, you have to put yourself in the customer’s shoes. They want to read about a golfing tournament your team has been on, so your business will benefit if you keep answering questions your customers frequently ask.

Be consistent

There’s no point in writing a flurry of blog posts saying 2017, which massively improves the businesses’ organic SEO substantially, but then you don’t write any new blog posts after.

The reason is that your rankings are likely to go on a rollercoaster ride. You will likely rank higher on Google as you write more blog posts and receive more organic traffic from Google directly.

However, if you go a long time without writing new blog posts, your organic SEO will suffer, and your SERPs will move back down.

Therefore, you have to be consistent, devise a schedule, and write a piece of content marketing, say once a month.

We encourage you to be consistent, write blog posts over a sustained period, discourage putting a flurry of content marketing on, such as blog posts, and leave wide gaps between your next post.

Make high-quality but engaging content marketing a high word count
we recommend only writing blog posts if you have the time to write a post with a high word count. Our experience as a highly experienced web design agency within Cardiff is that blog posts with a high word count will rank higher in Google’s SERPs

Has to work on mobile

Your company website must work on mobile devices such as smartphones and tablets, so make sure it is responsive. Otherwise, this can negatively impact your business’s organic and local SEO. If it is not currently responsive and mobile-friendly, a local web designer should be able to make it so.

We can design a website for you and offer to write your blog posts.