When you initially build a new WordPress website, you might be over the moon with the design and pat the web designers on the back saying “great job”. However, a lot of unnecessary plugins installed within WordPress CMS might be installed.

This in the long run, could hamper your business’s SEO performance. This can significantly hold back the website’s organic visibility because Google’s search engine algorithms might will rank your company website for slow loading times which cause a poor U.X (user experience). A slow website can deter potential customers and affect your business’s online presence and the success of your businesses search engine optimisation.

Page Builder Plugins

Which page builder plugin do you have installed?

We would say it’s widespread, and very common for many WordPress CMS websites to be built with a page builder plugin. This is not necessarily bad thing, but it does depends on which page builder is used and how light it is.

Some page builders could hamper the page load speed, or is it quite a light page builder, allowing it to load effortlessly and quickly?

Google’s Core Web Vitals and why this is important

When you consult with a top-notch SEO professional or a reputable web design agency within Cardiff, they will stress the importance of page load speed. They are also likely to mention “Google’s Core Web Vitals” and “GT Metrics” page load speed. These experts can guide you in understanding and enhancing your website’s performance. In simple terms, do you want your website to be a high-performance machine like a sports car cruising down the highway at high speed, or a sluggish, outdated vehicle in the slow lane?

The choice is yours, but it’s crucial to prioritise making your website fast and efficient. This is why so many Welsh businesses, come to us, to get a website designed. We have two web designers that now have over 10 years experience building WordPress websites.

So, significant consideration needs to be paid to making your website ultra fast. If, for example, an excessive amount of JavaScript is used, or too many plugins are bloating the website, or the web designers say the page load speed is bad, then this could negatively impact the business’s organic SEO for sure.

So, do make sure of the following:

• Your company website loads fast
• You use Google Core Web Vitals to make improvements
• Use GT Metrics as often as once a week to make sure your website is fast
• Purchase very high quality website hosting
• Make sure the website is balance of good design, that’s ultra fast
• Talk to your web designers about getting an AMP version of the website designed
• Talk to your web design agency about the different hosting they can offer, and what’s the fastest they can offer you

Delete and remove redundant WordPress plugins

It is possible to still have installed a WordPress plugin, within the backend of your WordPress CMS that you no longer use or need, that is contributing to your company website having extremely slow load speeds. If you have a WordPress plugin that that you no longer use, for example, a map within a page you’ve removed, it’s best to delete it to avoid unnecessary bloat and improve your website’s performance.

.
Should we delete plugins which slowing the website down?

Hold your horses, therefore, just a second. Even though plugins can slow your website down, they are sometimes crucial to its design and construction. Thus, if you start to remove them all, the new website may go haywire and break and no longer function!

Therefore, you need to think of plugins a bit like fuses within your car; that’s if you start to remove them, and then the car’s electrics will not function as you want. These are the same for WordPress plugins for a brand new website;if you begin to remove them when they are crucial to the design, and then the website might no longer function as expected.

Therefore, you have two options: using WordPress plug-ins, which could potentially slow down the website, or hiring an expert web developer to start writing unique code for your website.
The web designer / web developer might need to write PHP code, JavaScript, or perhaps another language to get the functionality and design you want.

Therefore, plugins are often used because they are free and quick to install; however, hiring an expert website developer for weeks on end is something that some businesses can’t do because it can get expensive for some companies.

Do you require a brand-new website to be designed?

Businesses from all across Wales flock to W & P Web Design for a straightforward reason: We design fantastic websites that impress you and your customers, and our professional web design services can significantly improve your online marketing.

Whether you require a website designed using Drupal, WordPress, or another content management system, we can often create a fantastic and stunning website for your Welsh company, often in less than one month.

With prices starting from just 950, you can quickly obtain an excellent website designed by our expert web designers.