Introduction

Businesses sometimes take a very long time to optimise their Google Adwords campaign; this is important as ensuring your business is displayed for the right keywords is essential to gaining more sales.

After all, if you sell car tyres online, you won’t want your business displayed on bike tyres, for example.

This will, therefore, waste your business’s Google Adwords spend. That’s if your company is displayed for bike tyres when you actually sell car tyres, for example.

However, it’s surprising how often businesses overlook the crucial role of a well-designed landing page in maximising the amount of sales your company makes.

Google Adwords and Landing Pages

Therefore, your business might need a one-page website designed as a landing page. If you however spend a lot on Google Adwords, the page needs to be well-designed, otherwise, you could be losing out sales.

Here’s our tips for designing a well-designed landing page:

Create a picture: web designer, designing homepage, on Apple Laptop

Keep things simple

When it comes to design, simplicity is key.

Avoid overcomplicating your landing page design, instead, aim for a clean and straightforward design that effectively conveys your business offers.

If the shopper lands on single page, which is overcrowded with products, then this may overwhelm the shopper and make them leave the website, if they cant find the products they want quickly.

Calls to action

Within seconds, after a shopper lands on the website, you should make sure they can easily see a call to action.

So, for example, let’s say run a personal injury business. You might want to add a CTA, asking the shopper to enter your mobile number so that a sales representative can call the person back.

Therefore, you should make it an absolute piece of cake for shoppers to use a call to action on your website. Make your CTA’s clear and stand out from the rest of the page, so think about using a different colour box.

Content Marketing

Take the time to craft high-quality copy and content marketing. The written word is often what is a crucial factor in determining whether a shopper stays on your website, or they leave soon after. So use titles, to split the text into manageable sections the shopper will want to read, plus, this allows a shopper to skip to a section they may want to read more about.

Do add internal links as well, as this way the shopper may click on another page, which is keeping the shopper on the website for longer.

It’s also important to provide the details the customer wants to hear; for example, you might want to highlight your guarantee period. If a shopper can’t find the information they want within a few seconds, they may leave your website, contributing to what’s known as the ‘bounce rate’-the percentage of visitors who navigate away from the site after viewing only one page.

Split testing and A/B testing

Creating a Google Adwords landing page should be like cooking a complicated recipe in your kitchen .

Often, the chef wont get it right straight away. It would be best to keep refining the dish, that’s until you have the recipe down to fine art.

This is the same when designing your landing page; you will often get it right immediately. It would be best if you had split testing, also known as A/B testing, to improve the design gradually. You can use split testing to improve the design, find out which design looks best, which design in generating more sales for your business.

Think about website hosting.

What if the hosting is super slow?

This can mean that during crucial trading periods, such as Black Friday sales or January sales, your website hosting might be even slower because many website visitors are simultaneously shopping at the same time, causing your company website to be super slow, if you have slow website hosting?

Having a lot of shoppers on your company website at one time can be a good thing for the business.

However, this can be a significant drain on the website’s hosting; the company website can become very slow. What this could mean is that, at the same time, the bounce rate will start to increase substantially.

So it would be best to have super fast hosting to help your business website cope when you get busy with a lot of shoppers. Otherwise, imagine spending thousands on Google Adwords, only to find that you are losing out on making sales, because the hosting is too slow.