Why should your business purchase a dedicated server?

So, first things first, let’s explain what website hosting is, why your business needs it, and why we recommend purchasing dedicated hosting for your business.

To get a website live, it requires a website to be designed, a domain name, website hosting,

Now, many businesses, especially small companies, are designing websites themselves, so they sometimes make the mistake of purchasing the cheapest website hosting they can find.

However, like with most things, you get what you pay for, so cheap website hosting is normally slow. Some hosting companies have seen websites become so slow that they load in rectangular blocks, bit by bit!

Yes, it was that slow!

It was as if the website didn’t even know about broadband internet and was still loading as if it was on a dial-up connection.

So, slow hosting is like having a 1.0 small-engine car: annoying, with no guts, and very, very slow.

So, what are your business’s options regarding website hosting?

They have a dedicated server:

This is the best option; we shall explain later why this is the best option for your business.

A cloud server

Then you have a cloud server, so we would pick a fast dedicated server rather than this option; however, it’s still better than a shared server.

A shared server

Then, you have a shared server. This option is the cheapest, but not one we would choose. A shared server can sometimes be very slow and cause SEO issues. For example, if the website is so slow, it impacts the U.X., meaning customers might get frustrated with how long it takes to load. This could lead to a very high bounce rate, which will negatively impact your company’s SEO.

So why would your business recommend a dedicated server?

A dedicated server should serve only one business, that company alone, and host only that customer’s websites. This means that the business should then have a unique IP address, which some SEO companies and web designers think is essential if you want to improve your company’s organic SEO.

So, having a dedicated server is almost like the business owning its own server, yet it’s a lot cheaper because you’re actually paying a hosting company to manage the server for you.

So, at this web design agency, we would say that having a dedicated server is the gold standard, and it’s not something that only big businesses have; all sizes of companies should have dedicated servers.

Yes, it does cost more, yet if your business is serious about improving its SEO and making the website super quick, your company does need dedicated hosting, that’s for sure.

Now, when you look at the price difference between dedicated hosting and shared hosting, it’s a lot, yet it’s still worth paying more to get a dedicated server.

U.X and peak times

So, let’s say your business purchases shared hosting. This means that your company website is on a server with other company websites.

What could happen is that other businesses obtain thousands of organic visitors via Google. Your business’s hosting will slow down because your website is on the same server.

So, when that server is trying to load the website for the other businesses, the shopper trying to access your company website is slowed down because the server is also working for those other business websites.

Now imagine, let’s say, a Black Friday or during the January sales. Let’s say those other websites might be in huge demand. This means that because the other businesses on that server are getting so many shoppers, this will slow down your business’s performance.

This is why so many businesses choose to have a dedicated server, and our web design company also recommends it.

Why a cheap website is sometimes a false economy?

So, especially when a new business starts here in Wales, it often doesn’t have much money to spend on marketing.

The company directors might opt for the cheapest web design quote. The downside is that this could mean super slow, and we mean moving at a snail’s pace hosting.

This will adversely impact the business’s SEO because it will incur a high bounce rate. When you talk to any good SEO company worth their salt, they will tell you that because of Google’s RankBrain, a business with a high bounce rate will have weak SEO.

How much does your web design company cost to design a website?

Prices for us to design a brochure website start from just £950.00. It’s clear, therefore, why our WordPress web designers are always so busy and drinking so many espressos.

We offer great prices, design exceptional websites, and have built many websites for Welsh businesses.

If you want a website built, why not give us a ring?