AI and web design
Marketing / Web Design
It can be difficult to estimate the time it takes to design a website. Let’s give you an example: The client wants a picture of someone wearing running trainers running through a park.
Sounds simple, right?
Well, you could spend 30 minutes or more looking for the right stock photo on Adobe Stock Photos, or you could spend more than that editing and perfecting an image so you get it the way you want it to look.
Times that by a hundred, and web design takes a lot of time.
So now you can see why so many web design agencies have put their espressos down and started to wonder how artificial intelligence is changing web design and how it can revolutionise future website design.
Let’s dive in, A. I and web design
Are you stuck for an idea of what to write about for the latest blog post?
Well, why not chat with ChatGPT if you are struggling to develop some good ideas about what to write about for your latest blog posts?
Don’t get us wrong; here at our web design agency, we will have copywriters writing the text.
However, picture this: It’s a rather cold winter morning, and your copywriters have just arrived at the office.
Two espressos later, they struggled to develop a coherent plan on what to write for a solicitor website’s latest article.
Well, this, my friend, is where Chat GPT comes into its own.
It acts like a de-icer to the car window, instantly making things clear.
You can chat with ChatGPT; suddenly, your creative juices are free-flowing, and you know what to write about.
Thanks, ChatGPT. We think you’re great.
Have you tried changing ties or shirts before a meeting to get the look just right?
Now, you might think, don’t want blue shirt today, don’t want red, don’t want white.
So, it can take a relatively long time to choose the fitting shirt and tie—this is the same when designing a website. Getting the colour scheme right is essential. Do you want to convey a sense that you’re selling a luxury product, for example?
Do you want to convey that you’re a funky, modern company with bright in your-face colours used?
This is where you might want to use Huemint to determine which colour scheme you want to use on your new website.
Which font you use can significantly impact the website’s appearance. A good font can make the website look stylish as if you are reading flowing text as you land on each page.
However, some fonts make the website look dated, old-fashioned, and behind the times.
This is why businesses and web designers use handy tools such as FontJoy, which can help us narrow down which font to use.
A bricklayer today wouldn’t carry bricks up a ladder; it’s not safe and is hard work. Neither would they pull bricks up using a pulley.
No. They just wouldn’t.
This is why web design agencies worldwide sometimes don’t design a website from scratch. To bring the cost of the web design down for the customer, there’s often some “heavy lifting” that can be removed by using tools such as Teleport HQ. Here, you can get a rough outline of a site created, offering a good starting point for those who want to create a website for their business.
3D compositions
Blender is an advanced AI tool that can create 3D elements.
Dalle2 and Midjourney
It used to be the case that if you wanted to add a picture of someone sitting enjoying craft beer with a large glass beer, well, eating wood-fired pizza, with a wood-fired oven burning in the background, outside an old-fashioned pub, then you often had to hire a photographer for the day or morning at least.
Yet, as the picture above shows, you can create AI photos with a few clicks of the mouse in seconds. These are great to add to, say, a blog post to enhance it and make the text more interesting; after all, which shopper wants to read 3,000 words without any pictures added to make it more enjoyable?
It helps the customer understand how the website could look
So, for example, instead of hiring a photographer for the day, some web designers use ChatGPT to place some A. I took photos on the website as a temporary way of designing it.
It gives the web developers and the client a good idea of what the website could look like when finished.
Then, once the client says, “I like the text and the pictures you’ve added with A.I.,” the real photos can be taken and added.
So, for example, if a brand new restaurant is opening up, let’s say a steak restaurant, then you could add A. I took a photo to show how we raise our herd very well. This one is the team, this one is someone eating a steak, and this one is a cow in the field. Then that allows the web designers to set out the pictures to design the website, and then the client can say, swap this part, replace that, etc.
The photographer obviously knows what photos they must take and what the client wants, so the A. It allows you to visualise the website before it’s even been completed.
A.I can help to write code
CSS styling, PHP, HTML structure or JavaScript functionalities
We web designers often encounter glitches and errors developed with a company’s website.
Many web designers use A. I have tools to fix problems with a website’s code.
Chatbots
Hiring a customer service team is expensive, yet they are often needed because customers usually have complicated queries that need to be answered, such as “My parcel says it’s been delivered to my bin, and it’s not there; it’s not in the bin.”
A chatbot cannot help locate where the parcels have gone, so a customer service team is essential.
However, more and more businesses now want their web developers to design a WordPress website which has built a chatbot into the website.
There are various chatbots you can use. Some only offer basic functionality: a customer selects a button, which generates a pre-written
answer.
On the other hand, some web designers are adding highly sophisticated chatbots, so sometimes, shoppers might not even realise they are conversing with a chatbot.
How you use various A. I have tools to improve the design of your company website
So, how do some U.K. web designers use A? I have tools right now to design websites for their clients:
Logo design
A lot of businesses use Stable Diffusion, using what’s called the LORA model, to design their logos. Another option is to use Hatchful.
Does your web design agency believe that A? I will replace web designers one day.
So, we are a web design company based in the city centre of Cardiff, South Wales.
Some of our highly skilled PHP web designers have been designing superb websites for well over ten years.
And there’s no two ways about it: web design will change over the following ten years. There is no question about it: we might see drones delivering our parcels, robots bringing out our lunch in restaurants, and we might have A. I am doing a lot of the web design process, even by us just speaking and during the A. I as the website gets built in front of us.
However, hold your horses just for a second.
There’s no substitute for human creativity; there just isn’t.
If we listen to music while enjoying a nice, refreshing pint, sometimes we don’t know why the beat of the drums lifts our mood; it just does.
The same goes for web design. We can make websites that are mass-produced, like nuts and bolts in a factory.
Yet there needs to be that flair or creativity, a sense that the person designing the website understands the business, its main selling points, its company history, and the main benefits of owning that product.
Will A. I pick up on that?
If guided and told to do something, there always needs to be human input, perhaps the web designer.
So we think that web design agencies will always be needed. In the same way, painters and decorators are always required; you could, for example, pop along to a local DIY store, buy some excellent paint and splash it around the living room yourself if you wanted to spend some money on DIY costs.
Yet a lot of people still hire a painter and a decorator?
Why? Because the finish is better, and you save time. And when you come in from your work, you often have the, well, that looks a lot better impression on your face when you see the living room redecorated in lovely colour orange.
Now, this is the same for website design
Sure, you could design a website yourself- but do you want to?
Do you have the time?
When finished, how will it look? A bit basic might do unless you can dedicate a lot of time to writing text and improving the design.
This is why our phones are always busy ringing, with businesses based all over Cardiff wanting a quality website designed at a fair price.
Now, don’t get us wrong, there could come a day when artificial intelligence takes over web design.
But until that day, web design agencies like us are using A. I have tools to help design better websites, create better U.X for shoppers, and design websites faster, which brings down the cost of web design.