As we all know, more and more people are buying goods and services online. When you’re looking to get your company website designed or redesigned, you might think that it’s just a matter of making the website “responsive.”
However, a mobile version of a website can be responsive, yet it can also offer a bad customer experience. In web design, we describe this as bad UX.
So, a company website needs to be fast on both desktop and mobile phones. In this article, we will explain some of the things you should consider when designing the mobile version of your company website.
Speed and Efficiency
Make sure it’s super-sonic fast. It’s really important that when hiring a web design agency, you ensure that the business designs a fast website and that the website hosting is also fast.
As most good web designers will tell you, shoppers are becoming increasingly impatient, meaning they want a website to be fast and straightforward. The bounce rate will increase if an e-commerce website sells clothes or even holds the customer up for a few extra seconds.
You can monitor your bounce rate using your company’s Google Analytics account, and we highly recommend you do this.
Other absolutely superb SEO tools, such as Ahrefs and Moz Pro, can provide tips on how to lower your website’s bounce rate.
Make sure that the website that you have designed is straightforward to use
Sure, you will need the website to be responsive and mobile-ready so that it works on Apple iPhones. You’ll also need fast hosting.
Yet, when people are shopping on their phones, it’s important that your company website is designed to be fast and simple to use. For example, you might have been in a low-signal area where the connection to the mobile phone network is weak. This may cause the website to load more slowly, and if it’s too slow, this will increase your website’s bounce rate significantly.
So, make sure that you have a responsive website and that it’s well-designed. The web designers should also ensure that it is fast.
Think about using CSS media queries, scalable vector graphics and flexible grid layouts
So, your website is responsive.
It works on all Google Android devices
It works on Apple iPhone devices
Yet, is it designed with speed in mind?
Sometimes, the customer may want all the bells and whistles, such as an autoloading video on the top section of the website. They may also want a lot of text, infographics, and a chat box that instantly opens and asks if they need any help.
Now, this is all great if the websites are fast, but if they’re slow, then this could increase the bounce rate because the websites are too slow.
Excessive or unoptimised JavaScript and CSS can severely impact mobile page load times. Techniques such as minifying CSS and JavaScript files, which involve removing unnecessary characters from source code without changing functionality, can reduce file sizes and speed up loading times. Additionally, loading JavaScript asynchronously helps prevent it from blocking the page’s rendering, improving users’ perceived load time.
Talk to your web developers about minimising unnecessary JavaScript and CSS.
When you meet with your web developers, asking them how they will ensure your brand-new company website is fast is a good idea. One way of achieving a super-fast website is to minimise the use of JavaScript and make the website quick through fast hosting and good web design. Do talk to your web developers to see if your business could benefit from an AMP website as well.
As an excellent SEO expert will tell you, to get any business onto page one, that’s in the organic results on Google; the website needs to be fast.
Are you looking for a web design agency in Cardiff?
This article concentrated on describing why your business needs a fast and well-designed responsive version of its company website.
Well, this is one of the reasons so many businesses come to W&P web design. We also include in our quotes the cost of making the website responsive. Now, a lot of web design agencies actually charge extra to make the website fully responsive; however, we always include this in our quote.
And considering that our website design service starts from just £950.00, it’s clear to see why so many businesses flock to W&P when they need a brand-new website designed.