Why is important that you work with your web designers to reduce your websites bounce rate?
What exactly is a bounce rate?
If you were to search on Google for local web designers, you would be presented with Google AdWords results, organic results, and Google
Business results. Now, let’s say you’re shopping for a local accountant. You might visit three business websites, visit the homepage, and return to the main results—this is called bouncing off the website.
You may have thought that the business is too far away, that the company has an old website, or that the industry doesn’t offer the services you want, so you didn’t click on another page. This means you bounced off the website.
Use Google Analytics
We recommend installing Google Analytics. It will provide you with information on each page’s or blog post’s bounce rate. We recommend that you pay particular attention to the homepage’s bounce rate, as this will be the most important page on your website in terms of getting the most organic visitors.
Working with your web designers
Many companies want a website designer to design a brochure website that may then stay the same, unchanged, for the next few years. However, businesses that really want to improve sales often partner with SEO companies, and part of the SEO agency’s work is to reduce the company’s bounce rate. If the homepage bounce rate is too high, and this is across many pages, it could be because the website is too slow.
Although there are many reasons why a website could have a bounce rate, here are some of the more common reasons:
– The hosting is slow
– The mobile version of the website is complex to use
– The main menu is complicated to use
– The website doesn’t offer much useful information
– It isn’t easy to sort items, i.e., whether they are in stock or by price.
How to reduce your website bounce rate:
First things first, purchase good quality hosting
You want your company website, whether it’s a brochure or an e-commerce website, to be as quick as possible. If the website keeps shoppers waiting, even if it’s for a relatively short period, they will leave your website, causing the bounce rate to increase, and the organic SEO will then be negatively affected.
Google Optimise and split testing
A lot of businesses use something called split testing; it could be that an SEO agency or a local web designer has built a lot of links and written a lot of quality content marketing, yet what they spot is that the more organic visitors, the website, gets, the more the bounce rate is increasing.
Therefore, web developers may use A/B testing, also known as split testing, to redesign the site. This doesn’t mean writing masses of PHP or JavaScript. Instead, the changes are much more gradual, so the web design agency can monitor improving the bounce rate and wants to increase it.
The web designers may spot a redesigned mobile main menu, reducing the bounce rate by 10%. Then, this is something that the web design and the client would want to keep. Then, they may notice that switching hosting companies and paying for much faster hosting might decrease the homepage bounce rate by another 7%. So, it’s about making these gradual changes to lower the business’s bounce rate.
Install Google Search Console
Use Google Search Console to see which keywords your website ranks for and which keywords could use improvement. If you notice that the more organic visitors you obtain, the bounce rate increases, then work with your web design agency every month to try to bring that bounce rate down.
Work on improving your mobile design.
You could have just had your website designed by the local web design agency. In the meeting, when they showed you the finished design, you may have been pleased with the finished design. Yet the web designers may not have spent as much time designing the mobile version as they have the desktop version. This means you may have a basic mobile version of the website, offering very little information about the business, meaning the bounce rate increases.
As a general rule of thumb, over 50% of organic traffic comes via smartphones and tablets for most businesses. For some businesses, the percentage can be higher, so it’s important to compare the bounce rate of your website’s mobile and desktop versions.
Your web design agency should, therefore, design a well-designed mobile and desktop version of your website. You should also work with your web designers to use split testing to reduce your bounce rate over time.
How we can help
If your business requires a website designed, do call us. We have extensive experience working with a wide range of businesses, including many construction companies, the automotive business sector, and solicitors. We design amazing websites at affordable prices, so why not call our web designers today?