Date: 29/07/2024

For many businesses, getting a website designed is just the start of promoting their business. Business owners often now know that they need to appear on page one of Google organically, and for that to happen, they need to improve the company’s search engine optimisation. You want as many shoppers as possible to find your business on Google.

Therefore, we highly recommend setting up a Google Search Console account.

The reason we strongly recommend setting up a Google Search Console account as soon as your new website goes live is because you will want to monitor the following metrics:

– Clicks – The number of times your website was clicked on in the search results
– Average position – where did your website rank for a keyword? You set a date for yesterday, the last week, or over many months so you can see if your website ranks for that keyword in Google’s organic results
– Click-through rate (CTR): how many shoppers clicked on your business result in the SERPs?

What is Google Search Console?

So, first things what exactly is Google Search Console?

Google Search Console is offered for free by Google; it’s beneficial for monitoring how well your business’s search engine optimisation is improving. A good SEO consultant will use this tool for many purposes; here what our web design agency used Google Analytics and Google Search Console for:

– Check backlinks
– When we take over the management of a website, we check to see if there are any manual action penalties
– We use it daily to see where our clients rank for keywords they want to improve their SEO.

Improving the business’s organic visibility

You could have a website designed by the world’s best web design agency, but if SEO is not improved, that website may get few visitors at all.
So, often, businesses want a well-designed website, yet what’s just as important is that the SEO company works very hard to get that business on the first page of Google for as many products and services as your company sells.

So, to do this, many companies use Google Search Console to check daily where the business ranks for specific keywords. When talking to excellent web designers and SEO consultants, they will tell you that, sure, they often subscribe to many various SEO tools; however, a lot of companies like to use Google Search Console because the data has come straight from the horse’s mouth, so to speak, meaning the SEO data, is 100% accurate and reliable, simply because its come from Google.

Optimise Your Content

Help to write more valuable and helpful content marketing
Google released a significant Google algorithm update called the Google Helpful Content update.
This Google Helpful Content update rewarded businesses that published high-quality, white-hat, well-written content marketing, which showed that the author understood Google E-EAT.

This means that in every piece of content marketing that the business publishes, the author should demonstrate Expertise, Experience, authority, and trustworthiness in every piece of writing they publish.

So, as web designers, it’s essential that content marketing is well-written, white-hat, and written by an expert.
You can also use Google Search Console to see which keywords have the highest impressions. So, let’s say that you’re a solicitor and offer a range of services, yet employment solicitors + name of city gets, by far, by a country mile, the highest number of searches; you can then concentrate on optimising your website to get as many visitors as you possibly can.

Use SEO tools + Google Search Console to improve your website. continually

Many local businesses in Cardiff, the capital of Wales, don’t just want to hire a web designer to design a brochure website and then that’s it. Instead, the business will often need ongoing assistance to improve its search engine optimisation. This is a long road; it often takes at least six months before a local business, such as a local solicitor, can get onto page one of Google.

Yet, most marketing agencies, ours included, use Google Search Console for two main reasons. The first is to know which keywords to optimise the website for. The second is to use this information from GSC in the SEO reporting. Many businesses like the fact that the data has come directly from Google Search Console, so it’s 100% reliable.

Discovery New Opportunities

Come to a highly experienced web design company.

Most of our clients come from client recommendations, yet we are also easily found on Google for both “web design” and “SEO” terms; the reason is that we are absolutely brilliant at doing both.

So, this is why many people don’t just choose the “one trick pony” web designers; they partner with us because we offer both services, which means our hardworking web designers can design a fantastic website for your business. Then, when the web developers have finished creating a tremendous website, our SEO consultants can take over. For a fixed monthly fee, we can use Google Search Console and our vast wealth of SEO knowledge to move your business up Google’s ranks.

We have helped many Welsh businesses obtain unique websites with a starting price of just £950.00.

You may also wish to hire us to improve your company’s SEO. For 950, we can design a unique, stunning WordPress CMS website for your business.

Prices for local SEO start from just £500 PCM, with a 6-month minimum commitment.

If you need a website designed or help to improve your company’s SEO, why not call us?

We can handle everything for you, from designing a brand-new WordPress website to adding a Google Search Console and Google Analytics account. Once that has been completed, our team can start to improve your company’s organic search engine optimisation for you.
So why not call us today?