Introduction
Subject: Web Design
Date: 16/07/2024
When designing a website, creating the correct initial impression through a well-designed homepage is absolutely essential. Not only will this generate the right impression of your business, but it can also help improve your company’s organic SEO by lowering the “bounce rate.”
This article will explain how it can further strengthen your homepage web design and enhance your company’s SEO.
In this article, we will cover:
– Why it’s essential to have well-designed website navigation
– Why it’s important to have super-fast website hosting
– Why the homepage must be well designed to help lower your business “bounce rate.”
Introduction
The homepage often serves as the initial point of contact for most shoppers when they visit your company website.
Given that the homepage is usually the first page most customers are greeted with, its design and functionality are of utmost importance. A well-designed homepage not only creates a positive first impression but also facilitates easy access to the product or service pages they are interested in.
For example, someone who wants to buy a new washing machine, will want to go from the homepage, and straight to the product section which sells washing machines with the minimum amount of clicks.
This article discusses some things you should consider when designing the homepage for your company website.
Well-designed website navigation
As the world’s global brands and major retailers will know, getting a shopper to the right page is essential as quickly as possible. If you don’t, the bounce rate often increases for the homepage. People usually want to reach the right product or service page in just a few seconds of visiting your website. If they find the main menu to be confusing or frustrating, the business’s organic SEO could be damaged.
Therefore, it’s essential to have a well-designed main menu
Keep things simple
We have seen websites that are sometimes too minimalistic, so much so that the main menu is hidden in the right hand corner and sometimes difficult to click on.
If the button to expand the main menu is just a tiny dot in the right-hand corner then we would recommend changing it to a bigger main menu.
You have to think of your website design a bit like you are designing the layout for an airport. The airport is designed to help people get to the right terminal quickly. The same is true for your company website.
You have to design the website to get shoppers from the homepage to the right page with the minimum number of clicks so they can get to the right product page without increasing their bounce rate.
Calls to action (CTA)
A call to action could be something as simple as a contact form replicated on every page, and you could say something along the lines of “do you have a question or want us to give your ringback”. This is a call to action.
This is a straightforward example of what could be implemented to help increase your business’s sales.
Instead of a certain percentage of shoppers leaving the website, they might ask a question, resulting in your business making a sale.
Experienced web designers, whether they work for an agency or as freelancers, understand the importance of CTAs.
They know how to strategically place these prompts, such as “sign up to now newsletter” across your website to guide users and encourage them to take action. Their expertise is invaluable in creating a website that not only looks great but also drives conversions.
Fast hosting
So, the website must be well designed and functional in terms of everything working correctly and ensuring customers get to the correct pages as quickly as possible. This is achieved by having a well designed main menu.
The website should be supersonic fast. This can also help to reduce the bounce rate.
In conclusion, the website needs to be well designed, but it also needs to think about offering quality information.
Good web designers will know about the Google Helpful Content update. This rewards websites that offer valuable content marketing with placing those helpful pages or blog posts higher up in Google’s SERP’s.
The information on your company website needs to be valuable and helpful to shoppers. This will reduce the bounce rate and also improve your organic SEO.
This is why I never recommend buying an overly cheap website. It’s worth paying more for a quality website that explains what the business can offer in detail. You will often need a combination of excellent copywriters, web designers, and highly experienced SEO consultants to work together, to design a fantastic website for your business.
Come to one of the best web designers in Cardiff
If you’re looking for web designers in the city of Cardiff, Wales, whether that’s to design a brochure website has just four pages or need an e-commerce website built that has potentially over 1000 pages then you want to contact us today for a free quote?